Have you made your Instagram stories attractive? Make your stories more interesting by using filters, background, text color, and picture size.  The easiest way to make your Instagram photos more attractive is to use photo tools while shooting. For example, while you’re taking a selfie in front of the mirror try adding an effect like retro, tilt shift, or vintage effect.

This formula will turn your boring Instagram stories into a fantastic shot ready to be shared on social media. Its bright and glossy look will attract a lot of likes, and the matte finish will make you look great. You can do it with a single touch or quickly apply a filter to show off your style. Turn your boring instagram stories into a shot that is going to be liked!

Start with a storyboard

There are many different ways to use Instagram Stories. From promoting new blog posts to sharing new features and more, Stories are a great way to engage with your audience without having to be as polished as your feed.

This means you can take live video, behind-the-scenes footage, and iPhone photography without having to worry if it matches the rest of your content.

However, when it comes to your Instagram Story graphics, you still want to ensure you’re putting together visually appealing designs that make your audience want to tune in.

A great way to get started is by using a storyboard to fully plan out your story before you even start on the design.

If you’re wanting to promote a recent blog post, build a storyboard around several of your key tips or points that entice viewers to click through. Or you might put together a storyboard that showcases how to use your product or service.

The possibilities are endless, but having a plan in place can help make your entire design process that much easier.

Stay in the lines

Think back to your coloring days in elementary school (or maybe just last Tuesday in your adult coloring book). Learning to stay within the lines is a big deal.

Your Instagram Stories have some pretty important lines and parameters you want to stick between as well.

The top and bottom areas of your story graphics are covered by your username and ways to interact with your story, respectively. You don’t want to include any pertinent information or design elements in these areas.

Thankfully Instagram will warn you if you’re about to move an element too far up or down on the screen, but it’s important to ensure that anything you design outside of the app also stays within the lines.

So while Instagram Stories dimensions are 1080 x 1920 pixels, Instagram recommends keeping all key design elements between the center 1080 x 1420 pixels, leaving 250 pixels at the top and bottom.

Create a Story-specific style guide

While you can utilize fully produced graphics and short video clips for your Stories, Instagram also offers tons of design elements you can use to embellish your content.

Consider putting together a style guide specific to which font choices, filters, GIF types, and more, that your company can utilize from IG Stories to continue to stay branded.

You can create this style guide in many different formats to keep handy anytime someone on the team is creating and sharing Instagram Stories. Since there are many different design preferences, having a Story-specific style guide can help improve brand recognition even further

Use Instagram’s “Add from Camera Roll” Sticker

To begin, tap the Instagram story sticker tray.

Once you’re in, select any photo from your camera roll, change the size, and place wherever you’d like.

To change the shape of the image, tap the image and select from a circle, star, rectangle, and more.

Copy and Paste an Image from Your Camera Roll

Start by opening a photo from your camera roll and tapping the “export” button.

Now tap “Copy” and head to your Instagram story.

Double-tap the screen to pull up the “Paste” option.

And that’s it! The photo you copied earlier should now appear on your story. Repeat this process for as many photos as you’d like.

Use your brand fonts and colors

Keep everything you create on brand. Even your Instagram Stories.

This means you want to have your brand kit ready to go with your color hex codes, your fonts, your logo and more.

Incorporating your brand fonts and colors helps with brand recognition when your followers are simply scrolling through their stories. They’ll see one of your graphics and automatically know it belongs to your company, without even having to see your username.

Incorporate photography

Your Instagram Stories don’t have to consist of entirely custom graphic designs. It’s a great idea to switch it up and incorporate photography every now and then.

The beauty of Instagram Stories is that not everything you publish has to be high-quality and professionally created. Instead, use that smartphone camera and take some behind-the-scenes photography right in the app.

And don’t forget about the millions of free stock photo options that are available to use as well. Just make sure they’re relevant to your brand and the content you’re sharing!

Be Consistent to Establish a Powerful Brand

You can’t create a strong brand without consistency.

If you check out any top brand, you’ll see that they maintain a consistent appearance in all of their content. 

For example, notice how Oberlo’s website, Instagram account, and YouTube channel all use our signature blue branding:

Maintaining a certain “look” can help you capture people’s attention more often and build credibility. 

Still, this doesn’t mean you have to be super-duper polished and perfect all the time.

As billionaire founder of Virgin, Richard Branson said:

“Too many companies want their brands to reflect some idealized, perfected image of themselves. As a consequence, their brands acquire no texture, no character, and no public trust.”

Simply aim for consistency in how you present your brand.

Artisan coffee brand Deathwish Coffee doesn’t have the most polished Instagram Story designs, but they do maintain their brand throughout. 

Check out the image below – notice the skulls, the black and red color theme, and the enthusiasm expressed with phrases like, “hell yes,” “just arrived!” and “Death Wish Coffee time!”

Use Instagram Story Design Apps

There are plenty of tools out there that make it easier to design Instagram Stories that capture attention.

Here’s a quick run-down of five great Instagram Story design apps to check out:

  1. Over: Overlay gorgeous graphics and text to your Instagram Story designs. (Featured in the image below)
  2. Canva: Access an extensive library of pro graphics and Instagram Story layouts.
  3. Adobe Spark Post: Edit your photos to perfection and add graphics in the same app.
  4. StoryLuxe: Find stunning filters and templates to customize.
  5. Unfold: Add a touch of style and class to your Instagram Story designs.

If you want to find out more, check out our full-length guide on the best Instagram Story apps.


If you’re like me, then you’ve had a few missteps trying to make your Instagram stories the envy of all your friends. Don’t worry! Now I can teach you how to use tools like filters, stickers, borders, and more to make that perfect story.

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