To become a Digital Content Creator, you must understand what is a Digital Content Creator entails. This entails creating “content” that is capable of being viewed on a computer, tablet, or other electronic devices.
No one can predict the future, but it’s unlikely that the demand for digital content creators will slow anytime soon. If you’re looking to join this growing field, a few factors are worth taking into consideration. It is possible to succeed without a degree or an accredited school in the field, but you might have to work harder to find work. Nevertheless, with thousands of companies seeking digital content creators and more entering the market every day, it can only be a good thing for students looking for quality careers.
WHAT IS A CONTENT CREATOR
Content creators are the creative assets of a marketing team. In general, they are responsible for creating compelling content that engages and resonates with audiences while maintaining the brand image.
There are many different types of content creators, such as digital artists, writers, videographers, and illustrators, just to name a few. They spend most of their time creating content for the company, but their tasks also include communicating with other team members, studying content trends, and making adjustments to their work as needed. Sometimes, they are also responsible for conceptualizing marketing campaigns in collaboration with other marketing staff.
A bachelor’s degree is not always a requirement for this role, but having one can be a great advantage, especially if it is a degree in art or marketing. Apart from that, a content creator must also be adept at social media, communication, and marketing to be successful in this role. On average, the salary for a content creator is around $25 an hour or roughly $53,000 a year, depending on one’s experience, skills, and employer.
There is more than meets the eye when it comes to being a Content Creator. For example, did you know that they make an average of $27.52 an hour? That’s $57,234 a year!
Between 2018 and 2028, the career is expected to grow 13% and produce 20,900 job opportunities across the U.S.
What Does a Content Creator Do
There are certain skills that many Content Creators have to accomplish their responsibilities. By taking a look through resumes, we were able to narrow down the most common skills for a person in this position. We discovered that a lot of resumes listed Customer-service skills, Detail oriented and Creativity.
Types Of Digital Content
Content creators are often tasked with creating multiple types of digital content. Remember: content can include text, video, and images — so you’ll have plenty of options to consider when it’s time to communicate your message.
Digital content can include:
- Blog Posts
- White Papers
- Case Studies
- Product Content
- User-Generated Content
- UGC photos
How To Become a Content Creator
If you’re interested in becoming a Content Creator, one of the first things to consider is how much education you need. We’ve determined that 76.8% of Content Creators have a bachelor’s degree. In terms of higher education levels, we found that 7.1% of Content Creators have master’s degrees. Even though most Content Creators have a college degree, it’s possible to become one with only a high school degree or GED.
Choosing the right major is always an important step when researching how to become a Content Creator. When we researched the most common majors for a Content Creator, we found that the most commonly earn Bachelor’s Degree degrees or Associate Degree degrees. Other degrees that we often see on Content Creator resumes include Master’s Degree degrees or High School Diploma degrees.
You may find that experience in other jobs will help you become a Content Creator. Many Content Creator jobs require experience in a role such as an Internship. Meanwhile, many Content Creators also have previous career experience in roles such as Sales Associate or Marketing Internship.
Step 1: Understand the Target Audience
Creating content that doesn’t resonate with your audience or the audience of the brand you’re working for is a waste of time and money. Before getting started on any new project, make sure you know some of the basic details about your audience:
- How old are they?
- What gender are they?
- Where do they live, work, and socialize? What do they do in their spare time?
- What does their family situation look like (are they single, married, have children)?
- What other brands do they like and shop with?
- What digital platforms are they on/where do they spend their time online?
- What do they care most about?
Step 2: Find Your Voice and Style
There are hundreds of other content creators out there, but there’s only one you! There are so many ways that you can stand out in the crowd, so taking the time to figure out what makes you unique in your industry or interest area can help you to build an engaged audience on the channel of your choosing. It also helps brands decide whether you’re the right creator for them to work with. They need to be sure that your aesthetic, values, mission, and audience line up with theirs and the product or service they’re looking to promote.
Step 3: Be Social and Show Up
In the content creation world, who you know is everything. Being active on social media, networking with other creators and brand representatives, and showing up for your audience are the best ways to consistently grow your following. You don’t have to spend every minute online, but try to post on your preferred channels at least a couple of times a week. Your audience will start to become familiar with your posting schedule and expect content on certain days, which will help to increase your engagement with your followers. You’ll also gain valuable insight from connecting with others, whether that’s new ideas for content or ways that you can help people in your world.
Step 4: Learn From the Pros
There are some incredible creators out there, and there’s a reason that they’re the best in their industries. Studying from the masters will allow you to see what works well on the platforms you want to focus on and how to build an engaged audience successfully. It’s also a good idea to observe how they handle a crisis, particularly if you’re planning to work in industries that cover difficult or controversial topics. Take note of how their followers respond in comments and what the creator does to address any issues.
Step 5: Practice Every Day
There’s a reason that practice makes perfect! You might not feel inspired to create something new every day, but continually building your writing, photography, graphic design, or videography skills will put you in a great position when the time comes to apply for jobs as a content creator or build your brand.
Take courses online to brush up on skills you haven’t used for a while or to learn something new that can be a resume builder. This can be a great way to stand out as you’re carving out your space in the online world, especially if you can do something that very few people can do well or even at all.
How Much Do Content Creators Make?
As with any role, content creators’ rates are based on different factors, including the types of content you create and how much content you’ll create in a period. The most significant factor is whether you’re salaried or a freelancer.
The average salaried content creator job starts at $47,000. Some employers in major US cities (like New York, Seattle, and San Francisco) will pay content writers upwards of $65,000 a year.
However, freelance content creators tend to have an average hourly rate, which can vary anywhere between $50 to $150. Freelance influencers could earn $100 or more per piece of content.
How to Become Successful at Creating Different Types of Content
Whether you are new to content creation or are a seasoned expert, there are no hard and fast rules to content creation. But, successful content is usually targeted, engaging and platform-specific.
Here are some tips that can help you to be successful at creating great content:
Five Habits and Qualities of Successful Content Creators
There are at least five habits that all successful content creators have. They:
1. Stay Current: Successful content creators are aware of trends and changes in the way audiences use digital channels.
2. Read & Research: Content creators work to understand their audience’s needs, wants, and problems. Your content will need to resonate with your following, so you should be researching what’s happening in the world to stay relevant to them.
3. Recognize Good Content: Good content creators can recognize potential viral content. If someone else posts popular content, engage with it. This happens a lot between brands on Twitter.
4. Understand Purpose: Before you create your content, understand what you want your content to achieve. Do you want more social engagement, website traffic, sales, or all three?
5. Measure Success: Once your content is live, you should measure its success against its purpose. This will help you to understand what works, what doesn’t, and what to do differently next time.
The Top Tools for Content Creators
With these habits and your natural creative flair, you’re well on your way to becoming a successful content creator! The next step is building out your content creation toolbox.
There are tools available for every type of content you want to create. Here are a few popular tools for developing posts, tweets, and more:
Content Creation with the Semrush Tool
From research to review, making good content is a dedicated process. Our tools are designed to support you through every stage of creating and monitoring content, so you can focus on sharing your ideas.
The Content Marketing toolkit guides writers and brand managers through the process of developing, sharing, and tracking blog content. Use the Social Media toolkit to schedule posts and track competitors. Or, start with our SEO toolkit to generate keyword ideas for future posts.
Try these five Semrush tools for content creation:
1. Keyword Magic Tool
The Keyword Magic Tool is a great assistant for content writers in search of relevant topic ideas. You can use it to identify target keywords that are likely to drive traffic and improve ranking, or that are popular with your competitors. Start with a target keyword and the Keyword Magic tool will provide you with a list of similar and related keywords and their search volume, competition, and SERP features.
2. Topic Research Tool
Toolkit: Content Marketing
Use the Topic Research Tool to generate content ideas. Start with a subtopic and the country you wish to target, and the tool generates related articles, headlines, and questions your audience is currently researching in that country. It’s an easy way to generate potential article ideas around a topic.
You can view ideas in a range of formats, and can click through to other topics for further inspiration.
3. SEO Content Template
Toolkit: Content Marketing
The SEO Content Template shows you what your posts or articles will need to better rank for your target keyword. It analyses content that is currently ranking for that keyword, then offers guidance on how to make your content readable. It also offers a recommended length, which can be helpful when briefing or writing.
4. SEO Writing Assistant
Toolkit: Content Marketing
The SEO Writing Assistant is an easy way to review your written content. Paste your text into the “Quick Checker” to understand how optimized your piece currently is. The tool then offers additional fixes to improve your content.
The SEO Writing Assistant is also available as a browser extension. The paid version of this tool performs additional plagiarism checks.
5. Social Media Tracker
Toolkit: Social Media
The Social Media Tracker lives up to its name — it monitors the performance of your social content to track and analyze the effectiveness of your activities. It also offers insights into your competitors’ posts, meaning you can compare and update in real-time.
Digital content creation is one of the more lucrative careers in the social media industry. This career path is not for everyone and you’ll have to figure out if it’s the right fit for you. It’s an industry that can grow your brand from early-stage startups to larger companies through videos, infographics, or audio transcripts.