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How Do You Write A Catchy Email Subject Line

The most important part of any email is the subject line. Without a good subject line, your message may never be opened. And the reality is, that most people skim their inbox looking for something to catch their eye before they decide whether or not to open your email. If your subject line isn’t compelling enough, you won’t even get a chance to get your message read! With billions of emails sent every day, it’s difficult to cut through the noise and get your recipients’ attention with your email campaigns. Make sure yours stand out!

When you’re trying to get people’s attention, the subject line is a great place to start. That’s where we’ll focus today. There are lots of ways to write an effective subject line. Below I will lay out different strategies with examples for each one.

Use Numbers, Lists, and How-To’s

  • Use Numbers

People love numbers. They’re easy to understand, and they make a broad statement about a concept.

  • Use Lists

If you’re sending an email that contains more than one thing, list them out in bullet points. This makes it easy for the reader to scan the email quickly and find what they need without having to read every line of text in its entirety.

  • Use How-To’s

If you have information that is useful for your reader, tell them how to use it! Instead of writing “Here are some tips,” write “Here’s how to do x.”

Short and to the point

Every email you send will have a subject line. The most important thing to remember is that you should keep it short. If you don’t know what the subject of your email is, then how can you expect anyone else to?

Brevity is the soul of wit.

That’s a quote from Shakespeare, and it applies to email subject lines too.

Your subject line should be short and punchy so that it’s easy for people to scan through their inboxes and see if they want to read your message right away.

If you can’t say what you want in a few words, consider rewording or breaking up the information in your subject line into multiple parts.

Personalize Your Email With a Name

When you’re writing an email, the first thing you want to do is personalize it. This can be done by using the recipient’s name in your subject line.

For example, if you are sending an email to your boss, you could write “Hi [your name], how are you?”

If this is a business email, don’t use the recipient’s name more than once. Instead of saying “Hi Joe,” say “Hello.”

Create Suspense and Urgency by Not Revealing Too Much in the Subject Line

The subject line is the most important part of your email. It needs to grab the attention of your reader, and it should make them want to open your message. You can do this by creating suspense and urgency.

For example, let’s say you’re writing an email about a new product launch. You could write something like: “We’ve added a new feature!” This is a great subject line because it lets people know that there’s something new coming soon, but it doesn’t tell them what it is.

If you wanted to give some more information about what you’re launching, then you could write something like “We’ve launched [product name]” or “You can now buy [product name].” These subject lines give people more information than just “We’ve added something new,” but they still don’t reveal everything!

Make It Actionable and Benefit Driven

Create Suspense and Urgency by Not Revealing Too Much in the Subject Line:

When you’re writing an email subject line, your goal is to get the reader to open your email. To do that, you have to create suspense and urgency. But you also have to make sure you don’t give away too much about the content of the email. This can be tricky! Here are some tips for making it work:

Use short sentences

Keep your words simple

Use numbers or phrases that are easy to remember

Don’t use any words that could be misinterpreted as negative

Create Suspense and Urgency by Not Revealing Too Much in the Subject Line:

The subject line of your email is arguably the most important part. It’s what will get your reader to open your message, so you want it to be compelling and exciting enough that they’re intrigued by what they find inside.

But how can you create suspense and urgency without revealing too much?

The answer is by using a combination of these three strategies:

Using numbers or percentages in your subject line

Telling them what they’re getting from you (but not how

Providing a little bit of context for what’s in the email

Use the Individuals Name in the Email Subject Line

Hi [name],

How are you? I wanted to touch base with you about [topic].

I know that we’ve been talking about this for a while, but I wanted to make sure we were both on the same page with our understanding.

Let me know if you have any questions or concerns!

Use Urgency or Scarcity in Your Email Subject Lines

Urgency and scarcity are two of the most powerful ways to get someone’s attention. That’s why they’re so popular in email subject lines. If you can use either of these concepts, you’ll be able to catch your readers’ attention and encourage them to open your emails.

The first thing to keep in mind is that urgency is different from timeliness. Urgency is about making your audience feel like they’re missing out on something if they don’t read your email immediately; timeliness is about letting them know that there’s a deadline for taking advantage of something or responding to an offer.

Scarcity is another way to get someone’s attention, but it works best when combined with urgency. For example: “Sale ends today!” or “Limited seating.”

Use Emojis in Your Subject Line

Use Emojis in Your Subject Line

If you’re like most people, you probably spend a lot of time thinking about your subject lines. You want them to be catchy, but not too weird. You want them to make sense, but not be so serious that they sound boring. They have to be short, but not too short! And you need to make sure they don’t require any special formatting or extra words—but also don’t leave out anything important!

If this sounds like too much work, it’s time to consider emojis in your subject line strategy.

Emojis are everywhere these days: whether you’re texting friends or writing emails at work, you can’t go a day without seeing them pop up somewhere. Emojis are fun, friendly and light-hearted—and they make it easier for readers to understand what your email is about without having to read the entire body of text first (which can be really helpful).

Use Numbers, Lists, and How-To’s:

You’ve heard it before: “one of the best ways to make your email subject lines more compelling is to use numbers or lists.” There’s a reason for that. Numbers and lists are proven to be more attention-grabbing than paragraphs of text. This is because they are both easy to scan and they allow you to get right to the point.

For example, if you are writing about a new product launch, consider using a subject line like: “[Product Name] New Product Launch! 3 Reasons You Need This Product In Your Life.” This way, the reader knows exactly what they will be getting when they open your email (a new product launch) and they can quickly scan through all three reasons why this new product is so great without having to read an entire paragraph.

This is a list of strategies with examples to craft effective email subject lines that will drive open rates up!

  • The Trifecta: Use all three elements of the trifecta in your email subject lines. These are the three elements that make up a good, effective subject line:

-Who: Because you know your audience, you can use the person’s name or their company name as part of your subject line.

-What: Explain what they will get from reading the email. Tell them what they can expect from it or how it will impact them, and make it clear if there is an action that needs to be taken.

-Why: Give them a reason to open this email and read it through. It could be something like “Because you need to see this” or “Because you need to take action now” or “Because we have a chance to win!”


The emails you send will be more effective and draw more potential clients if you carefully think about who you are writing to. And don’t forget the importance of the email subject line. This is the first impression your recipients have of your message; it sets the stage for what you have to say in the body of your email. Remember, a strong, clear subject line can really make a difference when it comes to how likely a prospect will open what you’ve written.

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