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How Email Marketing Works Ppt

In today’s day and age, thousands of businesses in millions of industries are using the concept of email marketing as a means to reach their current clients and potential customers. With the evolution of this form of communication, most companies have realized that how email marketing works is more important than how it looks or how much money we sink into an email campaign. Email marketing is a form of digital marketing that allows organizations to send out newsletters, advertisements, and promotions through emails. Nowadays, with the growing number of customers and sales, email marketing has become one of the most effective ways to promote your business.

Companies can use this to their advantage to make better-informed marketing decisions… …Email marketing is relevant to any business, irrespective of its size and nature of work. This is because email is an effective means of marketing, which has enabled many companies around the world to build their brand identity, improve business performance and increase their revenue. In this presentation, I will be covering the history of email and how it works.

Your strategy defines your audience, your platform, your content, and even how you measure success.

Your strategy defines your audience, your platform, your content, and even how you measure success.

Your strategy helps you define your audience: who are they? What do they need to know? What is their pain point? How do they want to be reached?

Your strategy helps you define your platform: what platforms are available to reach your audience? Which ones should you use? How much time can you dedicate to each platform?

Your strategy helps define measurement: how will we know when we’ve achieved our goals for this campaign/project or initiative/initiative/etc.? What metrics will provide insight into whether or not we were successful in achieving those goals? How will those metrics inform future decisions and actions?

Great marketers know the first step to a strong ROI is an effective strategy.

There’s no point in spending money on marketing if you’re not going to get good results. And there’s no point in getting good results if you don’t have a strategy that works.

An effective strategy will help you reach your target audience, connect with them on an emotional level, and inspire them to take action.

In this presentation, we’ll talk about how email marketing works, why it’s so important for businesses today, and how you can use it for your own business.

Meet the latest email marketing tactics that are working best for eCommerce brands today.

Email marketing is not dead. In fact, it’s doing better than ever. Email has a 99% open rate and a 40% click-through rate, which is much higher than any other channel—including social media and search engine marketing.

Online shopping is also on the rise: global eCommerce sales were $2.3 trillion in 2017 and are projected to reach $4.8 trillion by 2021, according to Forrester Research.

It’s clear that email remains one of the most effective ways to connect with customers who are already looking to buy products or services that you offer.

Email Marketing Work – MailChimp has email marketing, ads, landing pages, and CRM tools to grow your business on your terms

Email Marketing

MailChimp is a tool that makes it easy to send marketing emails that get read and make you money. With MailChimp, you can design emails that look great, personalize them with the data you have, and send them to the right people at the right time.


MailChimp Ads helps you reach new customers by promoting your products across Facebook, Instagram and other social media platforms. Create ads that speak to your audience and drive results with MailChimp’s industry-leading targeting tools.

Landing Pages

Get more email signups, leads, and sales with landing pages built for your business. Easily create customized landing pages in minutes using our drag-and-drop editor. Then share them everywhere—Facebook, Twitter and more—through our easy-to-use embed code.

CRM Tool

The MailChimp CRM helps you stay organized with customer data, manage leads and track sales. Use our powerful segmentation tools to find new customers by location, demographics or behavior—and turn them into lifelong fans of your brand!

Best Practices for Successful Email Marketing

Email marketing is a great way to reach your customers and prospects. It’s an easy, targeted way to communicate with them, and it doesn’t take much time or effort. But if you don’t do it right, you can actually annoy your customers instead of delighting them—and that’s not what you want! That’s why we’ve put together this quick guide on best practices for successful email marketing.

1) Make sure your emails are from a real person

Don’t use automated emails that come from companies or products—they’re impersonal and don’t make your company seem real. Instead, use personalized emails that come from real people at your company. This will make recipients feel more connected to you and give them the impression that you care about them as individuals rather than just their wallets.

2) Don’t be too pushy

Sending regular newsletters is great for keeping in touch with customers and keeping their attention on what you’re doing, but if they get too pushy or cross over into spam territory, then they’ll stop opening your emails altogether! So make sure every message has value and isn’t just trying to sell something or get people to do something they don’t want to do (like sign up for a newsletter).

The Key Elements of a Great Email Marketing

The Key Elements of a Great Email Marketing Strategy

  • Having a clear, measurable goal for your email marketing campaign.
  • Identifying your target audience and creating a segmentation strategy to reach them.
  • Creating a compelling, personalized message that speaks directly to each segment’s needs, interests and desires.
  • Testing different messages with different audiences so you can see which ones resonate most strongly with each segment.
  • Tracking the results of your email marketing campaigns so you can learn what works best for each audience and make adjustments as needed

The Dos and Don’ts of Email Marketing

Email marketing is one of the most powerful ways to attract new customers. It can also be one of the most effective tools for engaging existing customers and keeping them happy. Here are some dos and don’ts to keep in mind when using email marketing to grow your business:

DO: Make sure you have permission to send emails to your target audience.

DON’T: Send emails that look like spam.

DO: Use email marketing software with a built-in unsubscribe feature so that people can opt out if they want to.

DON’T: Send too many emails at once or send them too frequently, since this can make people feel bombarded by your brand or company.


The new technology helps to connect with customers at any time as it is a powerful tool used by many firms by sending detailed and better communication. Through this article, you have come to know about what this email marketing is, how it works and some real time companies that are making effective use of it.

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