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How Long Does It Take to Develop a Marketing Plan

With the increasing trend of 24/7 marketing, it’s important that your marketing plan is developed as quickly as possible to keep up. That means having a comprehensive marketing plan that encompasses all aspects of your business. In order to speed up the process, you need to have a good understanding of how the speed of market development affects your business. This article will provide an overview of How Long Does It Take to Develop a Marketing Plan, how to develop a marketing strategy, how long does it take to create a content strategy and marketing plan example.

How Long Does It Take to Develop a Marketing Plan?

Many customers are interested in learning how long it will take to develop and implement a marketing strategy. In actuality, if you are looking for a summary and have done your homework, it can be completed in just an afternoon, but most organizations require something more in-depth.

Depending on the complexity of the plan, the goals, the budget, and the available staff, the majority of client marketing plans can be finished in 8 to 12 weeks. The first step in the process is to conduct research on the company, its current state, previous initiatives, competitors, the industry as a whole, ideal clients, target markets, and other factors. At this stage, the marketing plan’s specific objectives are developed.

Then, a plan starts to take shape. The majority of clients work toward an annual marketing plan that outlines marketing tasks, budgets, and activities for the coming year. Clients will occasionally design a strategy with the goal of maximizing the promotion of a forthcoming event, such as a significant anniversary, expansion, relocation, or other important development.

As Marketing Edge LLC works with staff to formalize goals, budgets, assignments, and client approval of ideas, the plan itself typically goes through several drafts.

By the end of a 12-week period, the majority of clients have a complete, finalized plan. If the marketing strategy is event-specific, this time frame can be cut in half. Alternately, if a client has a marketing budget over $300,000 or another complicated circumstance, the plan may take noticeably longer.

How Long Does It Take To Create A Content Strategy?

Blog entries

A 500-word blog post takes 1-2 hours to write, so a weekly blogging schedule would require 4–10 hours of work per month, according to HubSpot research.

However, this figure may change depending on the blog post’s industry, subject, and requirements. It also depends on the tasks that are included in the writing time for blog posts, such as coming up with headlines, making images, optimizing them for search engines, and promoting them.

Premium Papers and Content

Long-form content is referred to as premium content, and customers can download it by giving their contact details. Premium content can take many different forms, such as a white paper, research paper, or product guide, but it typically takes more time to plan, research, and write than short-form content because it tends to be longer and provide more background information.

Although the time commitment will vary depending on the sector, subject, and specifications of the premium content, you can anticipate your team to spend about 5 hours downloading a 2000-word premium piece. In order for customers to access the download on your website, this also includes graphic design and website design. It also includes planning, research, writing, and editing.


When it comes to new product releases, customer case studies, and product features, videos make excellent content for B2B lead generation. In fact, 79% of B2B marketers use video in some capacity to promote their goods. Depending on whether you’re making a quick video for Twitter or a lengthy features guide for YouTube will determine how much time you’ll spend on the camera. Generally speaking, a 15-minute video will take around 2 hours to plan, shoot, edit, and promote.

Social Media Marketing

About 40% of marketers devote 1 to 5 hours per week to creating content for social media, and 25% devote 6 to 10 hours. This includes the time it takes to load and schedule updates, create images (since tweets with images have been shown to generate higher click-through rates, retweets, and favorites), and monitor and engage with followers. Based on our experience, we determine that a medium-sized B2B company’s typical social media campaign takes about two hours per week to complete.

Email Promotion

Writing, designing, and sending email marketing updates is a crucial component of a successful content marketing strategy when you consider that 74% of consumers prefer to receive commercial communications via email and that 91% of consumers check their email daily. It could also take up a lot of your week’s time, depending on the email marketing software you use. Most marketers spend 3.38 hours per week on this task, and 91.2% of those surveyed by HubSpot intend to increase their time spent on email production in the upcoming year. This is consistent with what we observe among our clients, but it’s vital to emphasize that a well-designed email template can help you save a ton of time on design and formatting.

How Fast Can a Marketing Plan Development Plan Be Completed.

A marketing plan development plan can be completed in a variety of times ranging from hours to weeks. The most common time it can take is hours, but it can also take days or even weeks if the project is large or complex. start coding a marketing plan development plan

How Do You Start a Marketing Plan Development Plan

It can often help to start by researching your industry and understanding what steps need to be taken in order for your company to grow. Once you have that information, you can begin constructing your marketing strategy based on that information. Additionally, it’s important to determine how much work needs to be done in order for your business to reach its goals and then track this progress so you are able to make changes as needed.

Coding a marketing plan development plan

How Do Youfinish a Marketing Plan Development Plan

Once you have a basic idea of what needs to be done in order for your business to grow and reach its full potential, it’s time to start putting those plans into action! This includes creating market research, writing content, launching social media campaigns, and more – all while keeping an eye on financial results so you are always able to adjust course should things not go as planned.

How to Start a Marketing Plan Development Plan.

Setting up your marketing plan development is the first step in creating a successful marketing plan. You need to decide how you will market your business and what strategies you will use to achieve your desired results.

Many different methods can be used to develop a marketing plan, but some of the most common include targeted advertising, market research, and contact tracing. You can also find online resources that can help you develop a marketing strategy, such as The Marketing Bible by Seth Godin or How to Win Friends and Influence People by Dale Carnegie.

Research Your Market

After you’ve decided on your target market, it’s important to do some research to learn more about them. This could include studying industry trends, reading industry newspapers or magazines, or visiting sites like Google AdWords or Facebook Ads Devops for tips on developing effective marketing plans.

Get Feedback

Once you have a good understanding of your target market, it’s time to get feedback from them! This could include conducting polls, surveys, focus groups, or other experiments that will help you better understand what they want and need from your business. Once you have this information, it’s easy to create effective marketing plans that meet their needs and goals.

Choose the Right Marketing Plan Development Strategy

Depending on which type of marketing plan development strategy is best for your business ( targeted ads vs market research ), there are two different types of planning: process planning and outcome planning . Process planning focuses on the steps that need to be taken in order for your business to reach its desired outcomes; outcome planning is concerned with how those outcomes will be achieved and whether or not they are possible within budget .

The Benefits of Starting a Marketing Plan Development Plan.

1. Save time and money in the process of marketing plan development. By starting your planning process with a clear and concise marketing plan development plan, you can save time and money on the development of your marketing strategy.

2. Get the most out of your marketing plan development plan by using the right tools and techniques. By using the right tools and techniques, you can make sure that your marketing plan development process is as efficient as possible.

3. Use your marketing Plan Development Plan to achieve success. By following these tips, you will be able to achieve success in your marketing strategy development endeavours.

How To Develop A Marketing Strategy

  1. Describe the mission of your company.

Declaring your mission is the first thing you should do when writing a marketing plan. Although this goal is particular to your marketing division, it should support the overarching goal of your company. Be precise without being overly precise. You still have plenty of room in this marketing strategy to describe in detail how you’ll attract new clients and complete this task.

For instance, your marketing objective might be to “attract a travel audience, educate them about the tourism industry, and convert them into users of our bookings platform” if your company’s mission is to “make booking travel a delightful experience.”

  1. Establish the mission’s KPIs.

Every effective marketing plan outlines the department’s method for monitoring the success of its mission. You must identify your key performance indicators in order to achieve this (KPIs). Individual metrics called KPIs are used to track each component of a marketing campaign. You can communicate your progress to business leaders and set short-term goals that fit your mission with the aid of these units.

Take our marketing mission example from the step above. We might use organic page views to monitor website visits if one of our goals is “to draw a traveling audience.” In this instance, “organic page views” is one KPI, and we can observe a long-term increase in our page view total.

In step 4, we’ll talk about these KPIs once more.

  1. Create buyer personas.

A buyer persona is a profile of the target market you want to reach. Age, sex, location, family size, and job title are a few examples of this. Each buyer persona should accurately represent the present and future clients of your company. Therefore, your buyer personas must be agreed upon by all business leaders.

Here, you can create buyer personas without charge.

  1. Outline your initiatives and strategies for content.

The key components of your content and marketing strategy should be included in this section. You have a plethora of content types and distribution channels at your disposal right now, so you must make a wise decision. In this section of your marketing plan, you must also describe how you’ll use your content and distribution channels.

Specified in a content strategy should be:

  • What kind of content you’ll produce. Infographics, ebooks, YouTube videos, and blog posts are a few examples of these.
  • How much you’ll produce of it. The amount of content can be measured in daily, weekly, monthly, or even quarterly increments. Everything is dependent upon your workflow and the immediate objectives you have for your content.
  • The objectives (and KPIs) that you’ll use to monitor each kind. Organic traffic, traffic from social media, traffic from emails, and traffic from referrals can all be KPIs. Your objectives should specify which pages, such as product pages, blog pages, or landing pages, you want to direct that traffic to.
  • the platforms through which you’ll make this content available. You have access to well-known channels like Facebook, Twitter, LinkedIn, YouTube, Pinterest, and Instagram.
  • Any paid advertisements that appear on these channels.
  1. Clearly state the gaps in your plan.

The marketing team’s priorities are described in a marketing plan. It also clarifies what the marketing team won’t pay attention to.

Include them in this section if there are other facets of your company that aren’t covered by this specific plan. These omissions support the validity of your content, buyer personas, KPIs, and mission. You can’t please everyone in a single marketing campaign, and you need to let your team know when they aren’t responsible for something.

  1. Establish a marketing spending plan.

Your content strategy may make use of numerous free channels and platforms, but there are a number of unaccounted-for costs that a marketing team must take into account.

Use these costs to create a marketing budget and list each expense in this section of your marketing strategy, whether it be freelance fees, sponsorships, or a new full-time marketing hire.

  1. Determine who your rivals are.

Knowing your target market is a necessary component of marketing. Investigate the major players in your sector, and think about creating profiles for each.

Remember that not every rival will present the same obstacles for your company. For instance, while one competitor may be dominating search results for terms your website should appear for, another competitor may have a sizable online presence on a social media platform where you intend to create an account.

  1. Describe the contributors to your plan and their obligations.

It’s time to outline who will be doing what now that your marketing strategy has been fully developed. You don’t have to get too involved in the day-to-day tasks that your staff members are working on, but you should be aware of which teams and team leaders are in charge of which content types, channels, KPIs, and other things.

Marketing Plan Example

  1. Visit Baton Rouge

Baton Rouge encourages a resurgence of local passion and enthusiasm in an effort to position itself as “An Authentic Louisiana Experience.” There are a lot of lessons you can apply to your marketing plan, from a thorough SWOT analysis to a clearly defined target audience.

  1. University of Illinois

The University of Illinois lays out a thorough marketing strategy in this high-level overview of the marketing strategy for the Office of Undergraduate Admissions and its 2021 recruitment cycle. This marketing strategy’s method of defining goals, strategies, and success metrics for each segment stands out.

  1. HubSpot

The template from HubSpot has sections for the business overview, business initiatives, target market, market strategy, budget, marketing channels, and all other crucial components of a marketing plan.


This one from can be useful if you want to create a plan that already exists in a project management tool. You can keep track of all of your marketing initiatives, strategies, business objectives, budgets, and marketing campaigns using this template. The best part is that a range of data visualizations, including kanban, calendar, timeline, gantt, map, form, workload, and others, can be used to transform data.

  1. Evernote

Another excellent illustration that can assist you in outlining your marketing strategy and monitoring your progress is Evernote. Details, Research, Goals & Objectives, Buyer Persona, Calendar, Evaluation, and Sign Off are the seven main divisions of the template. There is an explanation for each section to guide your next move.

  1. G2

This G2 guide walks you through the process of writing a marketing plan step by step and includes examples and clearly defined sections to make it easier. You can easily edit and modify it for your company’s needs, and it covers every important component of a marketing plan.

  1. Smartsheet

Ensure you have a comprehensive action plan by outlining the purpose of your company, its strategic goals, its target market, and its standards of performance using this pre-built marketing plan template from Smartsheet. This editable PDF will lead you through the steps necessary to create a thorough marketing strategy.


Starting a marketing plan development plan can be a great way to improve your business. By choosing the right marketing plan development strategy, you can get the most out of your planning process and achieve success in your market. The benefits of starting a marketing plan development plan are endless, so make sure to explore all of the options available to you and find the best fit for your business. Thanks for reading!

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