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How To Avoid Marketing Emails Going To Spam

How To Avoid Marketing Emails Going To Spam

If you’re sending out marketing emails but keep ending up in the spam folder, this article is for you. I’m going to share with you some easy tips to avoid ending up in the spam folder and give you examples of an email that went to spam and how it should have been changed. You have carefully created your email marketing campaign but it fails miserably as your subscribers ignore your messages. You setup a well-timed autoresponder series and you sit back and watch the sales roll in. This is not the case. In fact, you might be doing something that is driving customers away from you and straight into the spam folder.

You have been working hard to build your relationships and a professional relationship with subscribers. And then, you let down your guard and send an email that goes to spam! It’s a terrible feeling, especially when you know that your list needs to be nurtured, not punished. The question is, what can you do to avoid marketing emails going to spam? Marketing emails that get delivered and get opened is a great way to win with your content. In this post, I’ll show you how to increase the deliverability of your marketing emails.

Use a professional email address.

When you’re sending emails to prospective customers, it’s important that they don’t go to spam or get lost in the shuffle. But if you’re using your regular personal email address, chances are you’ll end up there.

That’s because spam filters are looking for certain things in an email address that can set off red flags. If you have a Gmail account and use a address, for example, then the filter is going to think that it’s junk mail because anyone can sign up for a Gmail account (and plenty of people do).

So make sure that the address you use has some combination of letters and numbers—ones that look like they might belong to a real person—and not something generic like [email protected] or [email protected]

Stick to one topic per campaign

When crafting your email campaigns, it’s important to stick to one topic.

You might be tempted to send out multiple emails on different topics at once, but this is a sure-fire way to get your emails marked as spam. Instead, focus on one topic and send out one email containing all of the information you’d like to share about that topic. The more specific you can make each email, the better.

For example, if you’re trying to drive people to a new product page for a toothbrush, try sending out just one email about that product rather than several unrelated emails about toothpaste or dental hygiene in general. If you’re looking for more information about how often people brush their teeth and what types of toothbrushes they use, try sending out just one email with those details instead of a bunch of unrelated messages about brushing habits in general.

Keep your audience engaged.

You want your audience to feel like they’re getting something out of the marketing emails you send them, so make sure that every email you send has a call-to-action and a way for them to respond to it. If they can’t do anything with your email except read it, they’re not going to bother opening it in the future.

Make sure you have a mobile-friendly website.

If you don’t have one yet, now is the time to make one! It’s important that your website is optimized for mobile devices in order to prevent your emails from going into spam folders on phones and tablets because some spam filters will flag emails that aren’t optimized for mobile viewing as spammy or suspicious.

Sign up for an email marketing tool that’s been around for more than a few years.

If you want to avoid marketing emails going to spam, the first thing you need to do is sign up for an email marketing tool that’s been around for more than a few years.

If you’re trying to market your business, then you probably already know that email marketing is one of the most effective ways to get your message in front of potential customers. But if your emails go straight into their spam folders, then all that time and effort was wasted—and it’s not fair to your customers!

The best way to ensure this doesn’t happen is by signing up for an email marketing tool that’s been around for more than a few years. The reason is simple: older tools have had more time and resources invested in them, so they’ll be more likely to have built-in features that help prevent spam from reaching customers’ inboxes. If they’ve been around long enough, they’ll also probably have tools like auto-responders so you can set up automated messages that will help engage with those who open your emails but don’t respond right away.

If you’re looking for an established email marketing solution, take a look at [company name]. They’ve been around since [year], and they’ve got tons of features designed specifically.

Avoid spam trigger words in subject lines and emails (even if they are spelled correctly)

If you’re like most people, you probably receive a lot of marketing emails. But how do you know which ones are spam, and which ones are actually important?

Here are some tips to help you avoid spam triggers in your subject lines and email body:

1) Avoid using the word “free” in your subject line—even if it’s spelled correctly. Spam filters will look for this word and send your email straight to the trash bin.

2) Try to keep your subject line short, but informative enough that someone can tell what they’ll find inside without having to open it first. For example: “Watch my new video!” or “How I make money from home” are both good options because they tell people what they can expect from opening the email.

3) Keep your email short and sweet—try not to cram too much information into one message! Be sure that the main point is clear and concise so readers don’t have to scroll through too much information before finding out what’s important about your message.”

Learn what spam filters look for

There are a few ways to avoid marketing emails going to spam. The first is to keep the subject line and body of your email as short as possible, with the most important information at the top. Spam filters will look at the length of your email and how many links are in it, so keep your links limited and make sure they’re relevant to what you’re sending.

The second way is to avoid using words that spam filters will consider spammy. That includes words like “free” or “guaranteed,” or any other word that might be associated with a scam. It’s also important not to use ALL CAPS in your subject line or body text, as this could indicate that your message is spammy.

The third way is to stay away from listservs like Constant Contact, MailChimp, etc., because these platforms tend to get blocked by spam filters on many different email services. Instead, try using email marketing systems like HubSpot or ConvertKit that have built-in tracking tools so you can see how well your messages are being received by recipients and how many people click through on links within those messages.

Don’t send emails without permission

Despite what you might have heard, you don’t have to send marketing emails to everyone. If you have a list of people who have signed up for your email newsletter, it is not okay to send emails to everyone on that list.

You can make the process of opting in and out of your mailing list more explicit by including an “unsubscribe” button at the bottom of every email. When someone clicks on this button, they’re removed from your list forever.


Opting out of marketing emails is a simple process, which is why it continues to be such an effective tactic. You can put an end to the annoyance of unwanted marketing emails right away. Follow the steps below as directed, and you’ll be free from any future unwanted emails in no time.

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