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How To Calculate Email Marketing Roi

Email marketing is a great way to reach your customers. It allows you to collect your customer’s emails, send them updates and let them know what is happening with the business. To develop an effective email marketing strategy, it’s important to learn how to calculate email marketing Roi(return on investment). Email marketing is one of the best ways to reach your audience. When done correctly, email marketing can increase brand awareness, build brand equity, and create customer loyalty. In short, it will let you attract more potential customers and help you to keep in touch with your current customers.

You’re busy. We get it. That’s why we’ve taken the time to create this thorough instructional guide on how to calculate email marketing ROI that’s guaranteed to help you better your company’s performance. When you think about email marketing, at the end of the day you are trying to get something out of it. Whether it’s building reputation, getting qualified leads or sales, or increasing brand awareness — like any other marketing channel, email marketing channels need a strategy to determine if it’s working for your business.

How To Calculate Email Marketing Roi

Calculating your email marketing ROI can be a little tricky, but we’ve got you covered.

The first step is to determine the cost of your mailing list and how many people are on it. This is determined by multiplying the number of emails in your database by the average cost per email address. For example, if you have 100 email addresses and pay $5 per address, then your mailing list cost is $500.

Next, figure out how much money you made from each campaign and divide by the amount spent on advertising to get your ROI percentage. For example: if you made $1 million selling a product through an email campaign and paid $500 for each mailing list member, then divide $1 million by $500 to get 2 (or 200% ROI).

Now that we know how much money was made from each campaign and how much it cost to send out those emails, we can calculate the ROI percentage for each campaign.

Define Key Performance Indicators

Key Performance Indicators (KPIs) are the metrics that you use to measure your success. They can be qualitative or quantitative, but they should be specific to the type of business you’re in and the goals you’re trying to achieve. For example, if your goal is to increase sales, one of your KPIs would be “increase in sales by 5%.”

The most common KPIs for email marketing include:

  • Open rate – this shows how many people opened the email (a high open rate means people are interested in what you’re sending them).
  • Click-through rate – this shows how many people clicked on any links in your email (a high click-through rate means people were interested in what you were offering).
  • Conversion rate – this shows how many people took action after clicking through from an email (a high conversion rate means customers took action).

Track Your Campaign Results

There are many different ways to track your email marketing ROI, but the two most important things you need to know are:

  • How many people opened your emails
  • How many people clicked through to your website or took other actions that indicate they were interested in what you were promoting

In order to determine how many people opened the emails, you’ll want to use an email tracking service. There are lots of options available, but Mailchimp is a good one because it works with most email clients and is free for small businesses. Other options include Google Analytics and HubSpot’s Website Grader.

Once you have this data, you can calculate your ROI by dividing the number of clicks on links within the emails by the total number of opens (or other actions).

Email marketing can help you reach your customers wherever they are.

Email marketing is a great way to reach your customers wherever they are. It helps you get the most out of your advertising dollars by being able to reach customers on their phones and computers, as well as through email.

Email marketing can be used in many different ways. You can use it to advertise new products or services, or you can use it to send coupons or discounts for existing products or services. You can also use email marketing for lead generation, which means that you can send emails to people who aren’t yet your customers but might be interested in what you’re offering.

If you want to calculate the ROI of your email marketing campaign, there are a few things that you need to know first: how many people opened the message, how many people clicked on a link within the message and how many people purchased something after clicking on that link?

Once you know these numbers, it’s pretty simple math: divide each number by the total number of emails sent out during this campaign period (for example 100). The resulting numbers will tell you how many percent of recipients opened an email; clicked on a link within an email, and purchased something after clicking on that link (respectively). So if 30 people opened the message; 20 clicked on links within it.

Define Key Performance Indicators

Email marketing ROI is a way to measure how much revenue you make from your email marketing efforts, and how much money it costs you to produce those results.

It’s important to know your key performance indicators (KPIs) in order to understand the ROI of your email marketing efforts. The KPIs are different for every company because they depend on what you’re trying to achieve. For example, if you’re looking at how many people buy your products through email marketing, then the number of purchases made by customers who have seen an email from you would be a KPI.

If you want to calculate ROI, then there are two main steps: First, define your KPIs; second, figure out how much revenue each KPI generated for you during the time period being analyzed—for example, if we’re looking at one month of data or one year of data.

Monitor campaign elements for improvement opportunities.

If you are running an email marketing campaign, it is important to monitor the success of your campaign. You can use analytics to determine how many people opened and clicked on links in your emails, as well as how many people unsubscribed over time. You can also set up automated emails that will send out if a subscriber has not opened your emails or clicked on links within a certain period of time. This will help you determine if you need to change anything about your email content or frequency so that more people will engage with it.


Overall, I think these are the main points that someone should consider before setting out to calculate ROI for their email marketing campaigns. I like to see this metric as a means of determining whether or not you’re going to achieve your objectives. If you aren’t achieving your objective, then you are simply wasting time and money on something that isn’t working. Remember: the purpose of email marketing is lead generation or conversion, and therefore you should always be testing new strategies and seeing if they work well for your business.

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