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How To Charge For Email Marketing

How To Charge For Email Marketing

Developing your email marketing skills is a great idea–especially if you want to improve your chances of getting new clients and growing the business you already have. You might be wondering how to charge for email marketing.   You might already know that you need to offer value to your clients, but how can you do this without investing too much time or money into something that isn’t making money? This post will help guide you with some tips, tricks, and strategies to help you get started charging for email marketing.

If you’re reading this, I’m guessing you have one or more email campaigns you’d like to charge for. Great! This is going to be just what you need. Whether you are just starting or have some experience with charging for your marketing services, this post will provide a step-by-step approach for beginning to do so. If you don’t charge then you’re underselling yourself. It’s as simple as that. Here are a few tips on setting up your pricing and creating packages for your email marketing services.

Do your research

If you’re thinking of charging for email marketing, you might be wondering: “How do I charge?”

First and foremost, make sure you’re doing your research. If you’re going to charge for something, it’s important that your pricing is fair and reasonable. You want to make sure that what you’re offering is worth the price point you’ve set. For example, if you’re charging $100 per month for an email newsletter service because your competitors are charging $50 per month and they have a larger audience than you do, then your audience might not be willing to pay that much.

You also need to think about how much time goes into creating content for your email newsletter and sending it out. The more time-consuming it is to create content or send out emails, the more money people will expect in exchange for their time and effort.

The last thing you need to consider when charging for email marketing is what kind of value it brings to your customers’ businesses or careers. If your customers aren’t able to see any tangible results from working with you—like increased sales or more traffic on their websites—then they probably won’t be willing to pay as much money as they would if they knew how much impact this service could have on those things!

Know your client.

If you’re getting into email marketing, you’re probably wondering how to charge for it. If so, we’ve got some tips that can help you get started.

First, know your client. Is this a one-off project? Are you providing a monthly subscription service? Are you selling products or services? All of these things will affect the amount of money you’ll charge for your work.

Second, set expectations early on. Make sure your client knows what they’re paying for and how often they’ll be billed. Also, be clear about what happens if they choose to stop using your services before the end of their contract period (if applicable).

Third, consider offering an introductory price or discount to get new clients on board with email marketing. This could be as simple as offering a reduced rate for the first month of service or setting up a limited-time discount code that expires in two weeks.

Create a plan

First things first: you need to create a plan. This is where you’ll outline the scope of your email marketing efforts and your overall strategy.

This part can be daunting, but it’s also really important. Think about what kind of content you want to send—newsletters. How often? What are the goals for those newsletters? How will you measure success? Who do you want to reach? Does this align with your overall marketing strategy?

You don’t need to have all of these answers right now, but make sure that you’re thinking about them in advance so that you can ask yourself these questions as you move forward with your campaign.

Set up an email account

Now that you’ve got some ideas in mind for what kind of content will go into your emails, it’s time to set up an email account! You can use any email provider—Gmail, Outlook, Yahoo!, etc.—but we recommend HubSpot because it’s free and easy to use (and it has pretty much everything). Once you’ve created an account with HubSpot, open up their dashboard and click on “Email Campaigns.”

Set up a monthly subscription.

The best way to charge for your email marketing services is to set up a monthly subscription.

The first step is to find out what your clients are looking for, and what they’re willing to pay. For example:

-Do they want the service on an ad hoc basis? Or do they want it regularly?

-Do they want their emails sent out at specific times during the month, or all at once?

Once you’ve figured out what kind of service your clients are looking for, it’s time to start charging them! Here are some ways that we recommend:

-Set up a monthly subscription where they pay a fixed amount each month to have access to all of your services (ex. $20 per month)

-Set up a monthly subscription where they pay based on how many emails they want to be sent out each month (ex. $5 per 1000 emails sent)

Charge a one-time setup fee.

If you’re looking to set up an email marketing campaign, there are a few things you should keep in mind when it comes to pricing.

First, figure out what your costs will be. This includes everything from the cost of setting up the email address and domain name to the cost of designing and developing the email template itself. Once you’ve figured that out, add about 10% for overhead (e.g., if your total costs come out to $100, charge $110).

As far as how much money you should make from each customer, we recommend charging between $100 and $500 per month—depending on how much time you’re spending on the campaign and how many emails are sent per month.

How to pitch your price

Hi! This is a guide on how to charge for email marketing.

Before you can charge for your email marketing services, you need to know what those services are worth. This will help you determine what the customer is willing to pay and whether or not it’s worth your time.

To set your prices, you should consider the following:

What’s the amount of time involved in providing this service? How long will it take? How many hours will I spend on it? How much experience do I have in this area?

How much does each customer typically make off of my services? Do they pay me upfront or after the fact? How often do they pay me? Will this be an ongoing relationship or just a one-time deal?

How much do other people charge for similar services? Do they offer better quality than what I’m providing, or are they just charging more because they’re better known than me? Is there room for me to undercut them on price without sacrificing quality?

Email marketing is a powerful way to reach your audience, but it can also be extremely expensive. To make sure you’re charging the right amount for your email marketing services, we’ve outlined the steps you can take to ensure that you’re getting paid what you deserve.

1. Understand your annual revenue from email marketing

2. Look at comparable companies and their prices for similar services

3. Consider other factors that affect pricing, such as the number of employees or clients served

Email marketing is a great way to connect with customers

It can be hard to know how much you should charge for it.

The first step is figuring out your hourly rate. If you’re pricing by the hour and charging by the project, then this is easy—just multiply your hourly rate by the number of hours it takes you to complete a project.

But what if you have a flat monthly rate? In that case, you need to make sure that your monthly rate covers all of your costs (including overhead expenses) plus enough money so that you can make a profit on the work.

For example, let’s say that one of your clients wants to pay $500 per month for email marketing services. That’s $6,000 per year if they sign on for 12 months at once—and most people only sign up for 6 months or less because they don’t have enough money to commit to an entire year! So if you’re charging $500 per month but only getting paid for half of those months (six), then your client will end up paying about $3,000 total—and that doesn’t include any overhead costs like equipment or staff salaries!

So if the client signed up for six months of service at $500 per month.


Figuring out how to charge for email marketing is not as simple as charging per hour, or charging a flat rate. To do this properly requires an understanding of what your clients will get from paying you to send emails on their behalf, and then pricing accordingly. Fortunately, the IEM has put together a handy “suggested pricing standard” for you to use. But like with anything in life, you’ll have to put in the time and effort to study the competition and get a feel for the market before you can successfully determine your rate.

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