How To Choose An Email Marketing Platform

Many companies and marketers think of an email marketing campaign only when they are ready to launch their new product or service. Others use their personal email address as the primary way to send out emails. But there is a third approach that is gaining popularity — using an email marketing software/platform. This isn’t an article about how to set up an email newsletter using your own domain name, or how to set up a simple sign-up box, etc. It’s about how to choose an email marketing platform that fits your needs well. Choosing an email marketing platform is essential for any business that wants to keep in touch with its customers. Email marketing has been proven as the highest converting marketing channel. Thankfully, you won’t need to spend a fortune to get going.

If you’re an email marketer, there are a lot of different factors you need to consider when choosing an email marketing platform. There’s the number of users, the ease of use, and feedback. The list goes on and on; it’s impossible to think of all the variables that go into making the best email marketing platform for you. That’s why this article will help you choose the right one. If you’re interested in choosing an email marketing platform, you may have found several that you like. But, how do you choose? Wouldn’t it be a pain to test out multiple platforms? I’m here to help, and I’ll tell you how to choose the perfect one for you.

How To Choose An Email Marketing Platform

  1. Know what type of emails you want to send.
  2. Find a solution that offers full integration with your website
  3. Choose the features you can’t live without.
  4. Build your testing team.
  5. Create a shortlist of apps.
  6. Test each app with your team.
  7. Start with a free plan
  8. Compare pricing plans.

1. Know what type of emails you want to send.

If you’re looking to send out newsletters, you’ll need a platform that lets you create a template and send it over and over again with just a few clicks. If you want to be able to segment your audience by interests, demographics, or anything else, then you’ll want a tool that lets you create segments, so that when someone clicks on a link in the email, they only see the content that’s relevant to them.

There are also tools that allow you to track how many people opened your emails and clicked on links within them. If these are important metrics for your business, then make sure the platform has this feature before signing up!

2. Find a solution that offers full integration with your website

When choosing an email marketing platform, it’s important that you find one that offers full integration with your website. This will help you get the most out of the platform and will make it easier for you to send emails that are both relevant and personalized. If you want to reach your customers through email, you need a tool that works with your website.

Your email marketing platform should have full integration with your website so that you can use the same login credentials to log in to both. This saves time and makes it easier for your team to manage all of your marketing efforts in one place.

3. Choose the features you can’t live without

When you’re deciding what features are most important to you in an email marketing platform, it’s easy to get caught up in all the bells and whistles. You want your platform to be able to do everything, or at least everything that seems useful at the moment.

But here’s the thing: unless you’re starting a new company, chances are, you already have a lot of information about your customers and their preferences. So when it comes time to choose a platform, focus on what matters most to your business right now—not what might be useful in the future.

If you’re just getting started, here are some features that should factor into your decision:

– Email templates: If it’s been a while since you’ve done any email design work, this will save you time and energy as well as give you more freedom in terms of design choices.

– Customizable landing pages: If you want visitors from specific campaigns or emails to go somewhere other than your homepage (like an opt-in page or blog post), this feature is key for keeping people engaged with your content.

– Lead generation tools: If you use lead generation tactics like popups or exit intent pages on your website, then having these tools built directly into your email platform will make things

4. You can’t build a successful email marketing platform without building a testing team.

You’ll need to find people who are willing to test your product and be willing to make mistakes as they do so. This will help keep you from making costly errors as you move forward with your project.

It’s also important that these testers have different skill sets and backgrounds so that they can provide you with a variety of perspectives on what works best for them. They should come from different industries and backgrounds so that they can give you insight into the needs of other types of businesses as well.

5. Create a shortlist of apps.

Create a shortlist of apps.

Before you begin your search for an email marketing platform, it’s important to take time to consider what you’re looking for in an email marketing solution. Do you want to send one campaign or multiple campaigns? Do you need help with design and copywriting? Do you need analytics and reporting capabilities? How much are you willing to pay?

Do your research.

Once you’ve created a shortlist of candidates, it’s time to do some research on each app before signing up for the free trial (or paying). If there’s a free trial available, use it! This will give you a chance to try out the features of each app and see how they fit into your workflow. You can also look at reviews from other users or ask questions in the community forums if something isn’t clear during your trial period.

6. Test each app with your team.

How many times have you heard that one? Probably a lot. But it’s true! You can’t just go around blindly picking an email marketing platform and expect it to work for you. You need to test it out with your team first and see how they react to the interface, whether or not they’re able to navigate it, and how comfortable they feel using it.

If your team is anything like ours, there’s going to be a lot of questions about how this new system works—and that’s okay! As long as everyone is asking questions, you know that they’re interested in understanding what’s going on and getting involved in the campaign as much as possible. Plus, if someone doesn’t understand something, it means that there might be room for improvement in the interface or user experience design.

There are three main things you need to consider when testing out different platforms:

1) How easy it is for your team to use—you want the platform to be intuitive, so that you don’t have to spend a lot of time training people on how to use it.

2) How much it costs—you want the best value for your money, but also something that will give you the features and functionality that you need at a reasonable price point.

3) How well it integrates with other apps and services that your company uses—it’s important that the email marketing platform you choose works well with other software your company uses, so that everyone can collaborate seamlessly and stay organized.

7. Start with a free plan.

One of the biggest mistakes people make when choosing an email marketing platform is starting with a paid plan.

When you’re just getting started with your email marketing, it’s important to keep things simple. If you start out with a paid plan, you might be tempted by all of the extra features and bells and whistles that come with it—but they can be overwhelming if you’re just starting out. You don’t want to get bogged down in trying to figure out how everything works, which could end up making you feel like giving up on email marketing altogether.

Instead, start with a free plan so that you can get a feel for what it’s like without having to worry about spending any money. Once you’ve figured out exactly how much space you need (and whether or not there are any other features that would benefit your company), then upgrade to the paid version!

8. Compare pricing plans.

When you’re looking for an email marketing platform, it’s important to compare the different pricing plans and see what kind of features you get for each one.

Pricing plans can vary widely. Some services let you set up and run your email marketing campaigns for free, but they charge a fee when you want to send more than a certain number of emails to customers or prospects. Others offer packages that include unlimited email sends and other features like automating your marketing messages.

There are also services that offer free trials with limited features. This is a good way to test out the service before committing to anything.


As you can see, setting up email marketing campaigns and segmenting your audience is easy with a good platform. However, there is more to it than that—you also need to be sure that your email list is getting you the information that you need to make good decisions about your future marketing efforts. Take a look at the available tools in each of these systems and pick one that’s right for you.

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