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How To Create an Email Marketing Strategy

Many business owners lack an email marketing strategy. They rely on newsletters, and their distribution is random. Having an effective strategy is important to the growth of your business. Creating a strategy can be overwhelming. It involves knowing your audience, plans for engagement, and building trust. If you are starting from scratch or need help in creating a strategy, refer to this guide for help with creating an email marketing strategy. Email marketing is still one of the most effective ways to grow your business, even after a decade. It’s cheap, scalable, and personal. However, with the influx of competitors, being at the top of your email subscribers’ inboxes is extremely difficult. You need to maintain a good relationship with your subscribers so that they keep coming back for more. This article will show you how to create an email marketing strategy that will get you more conversions and sales for your business.

Businesses are increasingly finding that email marketing is the most lucrative and cost-effective form of marketing. The reason for this isn’t just its low cost, but also its ability to achieve high ROI.  Email marketing helps you build a long-lasting relationship with your customers by buying you more time to communicate with them – and the best part is, it doesn’t cost a lot of money. Yet, there is one critical aspect to email marketing that most companies don’t give enough thought too – the strategy behind it.

Plan Your Email Marketing Strategy

As a company that relies on customer retention and repeat business, email marketing is an essential part of your overall marketing strategy. But it’s also one of the most complex and time-consuming areas of your marketing plan, which is why it’s important to have a plan in place before you start.

According to Hubspot, companies that use an integrated approach—including email marketing—have an average annual client retention rate of around 77%, compared to just 35% for those who don’t use any type of integrated approach at all. So what can you do to make sure yours is as successful as possible?

Start by creating a strategy. Your first step should be to formulate a plan for what kinds of emails you want to send and how often they’ll go out; this will help you determine how much time and effort you need to put into writing them. Once you’ve got this down, move on to deciding where they’ll go: which platforms will they appear on? How will people find them? And finally, what metrics will help measure their effectiveness?

Confirm Your Email Marketing List

Confirm Your Email Marketing List

If you’re going to be sending a lot of emails, it’s important that you confirm that your list is actually valid. Otherwise, you’ll waste a lot of money and time on emails that will never be read or clicked on.

There are several ways to do this:

1) Use a tool like MailChimp’s double opt-in verification, which sends a confirmation email to every new subscriber asking them to click on a link in order to verify their email address. This keeps spammers from signing up for your list and also ensures that people who sign up for your emails actually want them!

2) Send out a welcome email with an offer, then follow up with another email in a few days asking if the recipient wants more information about the product or service they were offered in the welcome email. This helps ensure that people who signed up for your email list really want what you’re offering!

Set Up Your Email Campaigns

To get started, you’ll need to connect your marketing software to a third-party email service provider. This is a process that varies depending on the provider and the software you’re using. Once you’ve set up an account with one of these services, you can begin building your email campaigns.

Once your accounts are connected, it’s time to start creating your campaign. Start by creating a new campaign in your chosen platform and then select “Email” from the list of options on the left side of the screen. You’ll be taken to a page where you can add contacts, add email templates, or create an automated drip campaign.

Add Contacts

If this is the first time you’ve used this software, it will prompt you to add contacts—your contacts are people who have opted-in to receive emails from you or who have subscribed directly through your website or store front (if applicable). If you already have an existing database of contacts that you’d like to import into this program, simply click “Import Contacts” and follow any prompts that appear.

Craft The Content For Your Emails

Crafting the content for your emails can be one of the most difficult parts of email marketing strategy. You want to create something that will get people to click, open, and read it.

You need to think about what kind of content you’re going to be sending out. What type of information do you think your audience wants? Do they want to be entertained? Do they want to learn something new? Or do they just want information about products or services?

If you’re looking for inspiration, check out other companies that send out emails similar to what yours will be like. Look at their subject lines and see how they are able to get people’s attention and make them want more information.

Use A/B Testing To Optimize Performance

A/B testing is a great way to optimize your email marketing campaign. This type of test allows you to see which version of an email, among two or more options, performs better and then use that information to improve future campaigns.

The goal of A/B testing is to find out which version of your email campaign works best, so you can repeat the winning version in future campaigns. If your current email has one call-to-action button and you want to add another button, you could do an A/B test by including both versions in one email and seeing which one gets more clicks.

If you have multiple variations of an email campaign, like multiple subject lines or body copy, then A/B testing is an excellent way to determine which version works best. You’ll also be able to see if there’s a difference between when someone opens the email versus clicks on it (or something else).

Choose an email marketing tool.

Choosing an email marketing tool is the first step in designing your campaign. There are a number of options to consider, including email marketing services such as MailChimp and Aweber. These are great options because they come with templates, analytics, and other features that will help you create a successful campaign.

If you’re going to be sending out emails on a regular basis or if you plan to grow your list quickly, then we recommend using one of these services. You can also use them for your initial campaign if you have limited resources or time.

Create a call-to-action

The call-to-action (CTA) is the last step in your email marketing strategy. It’s the part where you ask readers to do something—like buy something, sign up for a service, or visit your website.

It’s also the most important part of your email marketing strategy because it’s what drives people to take action. If you don’t have a clear call-to-action, then you won’t get results from your emails.

Here are some tips for creating effective CTAs:

Be specific: The more specific you can be with your CTA, the better. For example, if you want people to sign up for your newsletter and follow you on social media, make sure those links are included in your CTA so that there’s no room for confusion about what they should do next.

Use action verbs: Action verbs are words that describe actions taken by someone else (like “post” or “watch”). They’re great because they make it easy for readers to understand exactly what they’re supposed to do when they click through on the link provided in your CTA.

Use numbers: Numbers are an effective way of showing how many people have already clicked through on a link within an email campaign and taken an action based

Come up with a content strategy that includes relevant topics and the types of articles you want to include in each email.

One of the most important aspects of a successful email marketing campaign is having a clear content strategy. Your content strategy should include relevant topics and the types of articles you want to include in each email.

In order to create this strategy, it’s important to start with a list of themes that aligns with your business goals. These themes will help you develop a cohesive message for all of your emails, which is vital for creating a consistent brand image and engaging readers.

Once you have identified these themes, select one that will be the primary focus of this particular email campaign. Next, determine exactly what kind of content you’ll be including in each email—for example: product updates or blog posts? Finally, write an introductory email that introduces readers to this particular theme before going into more detail about what else they can expect from future emails during this campaign period (such as product updates or blog posts).


If you want to succeed with email marketing, you will need a solid strategy and plan to follow. By utilizing all of the elements above, you’ll be able to anticipate and avoid common pitfalls, and get your email marketing program off to the best possible start.

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