Are you new to email marketing or are wanting to create your first email marketing template? Well, then you have come to the right place. This is a great guide that will walk you step-by-step on how to create an email marketing template. Email marketing is one of the best ways to grow your business because it builds trust and rapport with your customers while educating them on what they can do with your product or service. That being said, email marketing isn’t always easy; neither is creating templates. However, this guide will help simplify everything for you by walking through a clear process on how to build a high conversion rate email marketing template.
Email marketing is a crucial part of any online business. Having email marketing software will allow you to: automate repetitive tasks, save time, and make sending emails easier than ever. But before we get ahead of ourselves – first things first: creating your email template. This guide is intended for those who are not familiar with HTML or using themes to create email templates. Regardless if your goal is to build a strong brand, acquire more customers and make sales or just keep your subscribers happy and engaged, you absolutely need an email marketing template. Whether you want to grow your business or gain more exposure online, keeping a constant and consistent brand is vital. Your newsletter is the common thread to all your interactions with clients one-on-one as well as on your web pages. Keeping this in mind and having a pristine template ensures that each of those interactions will create an impression of consistency and professionalism within each of your newsletters.
Have a Clear Purpose.
Email marketing is about doing two things: building relationships, and selling. The first is important because it helps the reader feel like you’re looking out for them, and it helps them feel like they can trust you. The second is important because it’s how you make money!
So when designing your email template, think about these two things: what are you trying to do with this email (build a relationship or sell), and which element of your brand will help you achieve that goal? For example, if your brand is funny and sassy, maybe you’ll want to have fun with the subject line or with the body of the message. If your brand is more serious and professional, maybe it’ll be better to focus on keeping things short and sweet.
Your message should be simple and easily understood by everyone who sees it. It should also be written in a way that doesn’t make people feel like they’re being sold to but rather invited to learn more about what you’re offering and why it’s relevant to them. Here are some questions to ask yourself:
-What do I want my readers to do as a result of reading this email?
-How will they accomplish that action?
-What are their objections?
Define Your Readers and Their Habits.
You need to understand who your readers are. This is crucial because it will help you design your email marketing template in a way that will resonate with your customers and make them want to take action.
If you’re not sure how to define your readers, start by asking yourself these questions:
- Where do they live?
- What age range do they fall into?
- Are they male or female?
- What kind of jobs do they have?
- Do they own or rent their homes?
Once you’ve determined this information, it’s time to start thinking about what kind of habits your readers have. For example, if you know that 50% of your subscribers are college students living in dorms and working part-time at coffee shops, then it makes sense for your emails to include coupon codes for local restaurants and deals on laptops from the student store on campus. If you know that most of your subscribers are parents with young children who spend most of their time at home, then it makes sense for you to include coupons for diapers, baby clothes and toys in every email campaign.
You want to make sure you know who your audience is and what they’re interested in. You can do this by looking through your existing customer data, or by using a tool like Google Analytics to track the behavior of visitors on your website. This will help you figure out which types of emails are most effective for each segment of readers, so you can make sure you’re sending them the right type of content.
Get a Domain Name and Hosting.
A domain name is the website address that people type into their browsers to access your online presence. A hosting service is what makes your website available to the public so that anyone can access it and see your content.
Many domain name registrars provide hosting services as well, but you can also use a separate hosting service if you prefer. If you choose this route, make sure to choose one that offers a WordPress installation option so that you can install WordPress on your new site with ease.
Before you can create an email marketing template, you’ll need a domain name and hosting. You can find hosting through a variety of providers, but we recommend using Squarespace because it’s reliable and easy to use.
Once you’ve picked out your domain name and hosting, we recommend installing the MailChimp app for your website. This will allow you to send emails from within the app without having to go through another service like Gmail or Outlook.
Be Mindful about Typography.
One of the easiest ways to make sure that your email marketing templates are easy to read and digest is to be mindful of your font choices. You want your text to be big enough that it’s not hard for readers to scan, but you also want it small enough that they don’t feel like they have to squint or take a second look at it.
Make sure you’re not using too many different fonts in one template, as well as making sure you’re not putting everything in all caps. It’s best to stick with one main font and then use italics or bolding for emphasis.
Typography is the art and technique of arranging type, type design, and modifying type glyphs. It is a key part of graphic design, but it can also be applied to other types of visual arts such as photographic and digital composition.
You should be mindful of typography when designing email marketing templates because it can help you make your emails more readable. You can use different fonts, sizes, and styles to make your emails easier to read and understand.
Be consistent with your brand colors
Consistency is key when it comes to building your brand’s image. If you want to connect with customers, you need to be sure that your email marketing templates are consistent with the colors and design elements that are used in the rest of your branding efforts.
It’s important not only for the look of your emails but also for how they’ll be received by recipients who may already be familiar with your brand. They’ll know what to expect from an email from you based on their previous experiences, and they’ll feel more comfortable opening new emails when they see familiar colors, fonts, and other design elements.
Use images or videos to catch the reader’s eye
There is a reason why we use images and videos to catch your eye.
Images and video are proven to increase engagement, and when you add that to the fact that emails with images get more clicks than those without, it’s clear that including them in your email marketing template is a must.
Including an image or video can help you tell a story, convey emotion and make a connection with your readers.
Here are some ideas for how you can use them:
- Use an image of your product or service in action
- Include images of happy customers using your product or service
- Use infographics to explain complex concepts
Mobile friendly design
When designing your email marketing templates, it’s important to keep in mind that you’re designing for mobile users.
While desktop users might be able to read your entire message and all the details, mobile users don’t have that luxury. They’ll be scrolling through their inboxes while they’re on the train or waiting in line at the grocery store—and if they can’t see all of your content at once, they’re not going to bother reading anything.
That means you need a design that’s simple and easy to read on small screens, with plenty of whitespace and large fonts that are easy to read on mobile devices. Your template should also feature clear calls to action so that users can take action without having to scroll through other parts of the email or click through multiple pages.
Include social media icons
Social media icons are a must-have for your email marketing templates.
They allow you to connect with your audience on multiple platforms, and their presence in the template makes it easy for people to share your content.
If you are using a template from an email marketing service provider, be sure to check that the social media icons are included in the design before you start using it. If not, add them yourself by inserting code from an online resource like Canva or MailChimp’s assets library.
Now that you know the steps to creating an effective email marketing template, feel free to design as many as templates you need for your business. If you are ever in a doubt about any of the steps to take, make sure to check out our infographic for a quick guide.