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How To Do Email Marketing For Clients

When people think of email marketing, they tend to think of it as a purely promotional tool. But, it is so much more than that. Email marketing is a marketing channel that allows you to drive sales, increase engagement and create brand advocates whether or how often you send an email.

Email marketing is one of the best ways to generate sales. It’s effective, inexpensive and simple to measure. As you probably already know, most people open their emails within the first two seconds of reception. And 95% of that is deleted without being read! That translates into a major opportunity for you.

How To Do Email Marketing For Clients

Explain to your client how email marketing is superior to traditional junk mail.

Nothing excites clients more than the promise of attracting new customers and making more sales via email marketing. They’ll often ask you “Hey, we’ve tried to set up an email newsletter before, how is yours different?” Or maybe you’ve noticed that people tend to unsubscribe from most newsletters as soon as they get them? This is a problem, since it’s much cheaper to have someone subscribe than it is to go through the process of trying to recruit them again. The good news is there are now services like Smart Emitter which can help solve this problem for you.

You will not believe how easy it is to email marketing for clients that pay you thousands of dollars every month. All it takes is a small shift in perception. One thing I’ve learned about the average business owner is that they’re used to buying traditional advertising, like radio advertisements or billboards. They know that advertising is expensive and that it’s meant to help them sell their product or service. However, email marketing is not traditional advertising. It’s direct marketing!

Have a strategy before writing emails.

Before writing that first email to your clients, you should have a strategy. I’ve made all the mistakes in the past and still do sometimes. You can blame my lack of experience or just my bad habits, but at the end of the day, You may have written a few emails in the past but when you do email marketing for clients it’s important to have a strategy. I know what you’re thinking — “what do you mean? It’s an email. You just write it and send it out”. No, this is not good enough. Your clients or customers don’t care about your strategies or stories about how you want to provide the best service for their needs. Whatever you do, don’t send out generic emails to everyone in your email subscriber list. This is how most businesses get started in email marketing. If you’re running a business that deals with clients, having an organised strategy for marketing through emails will definitely help.

Make sure there’s a clear CTA at the end of every email.

You’re sending several emails per day, hoping to get your business off the ground. Maybe you know a thing or two about email marketing, but let’s be honest — you don’t have much experience. If you want to boost your conversion rate, and make sure there’s a clear call-to-action (CTA) at the end of every email, then you’re in the right place. If a guest lands on your blog post, clicks through to your email course, and then leaves without completing an action; you’ve lost them. But if they do the same thing and leave with a clear next step in mind they’re much more likely to return and actually follow through. You know the importance of email marketing for clients, but making sure that prospects take the action you want them to can be tricky. A single subtle change can mean life or death to your email campaign.

Figure out the things you can do for your clients

Email marketing for clients is the newest way for you to start earning money through your client’s email lists. This has become a popular business model for bloggers and other online business owners. People are moving away from direct sales and affiliate marketing, so if you’re still stuck on that model maybe it is time to try something new. Email marketing is a rapidly growing area of digital marketing, but it’s also one of the most confusing to new digital marketers. There are many tactics to consider and some are better suited for some businesses than others because of their audience and desired goal.

There are lots of ways you can get more work by using email marketing. It doesn’t have to be hard or expensive to do and it can help you move projects forward for your clients. I’m going to tell you everything you need to know about what you can do with your own email list, along with the reasons why you should focus on growing your email list for the sake of your own future. You’ll want to pay attention because if your business is still mostly one-off projects and proposals, this one tip could help change that forever.

Suggest that the client emails their customers on their own as well.

One of the most significant aspects of your business success is how well you do email marketing. It can be tough to get clients on board to follow through with emails to their customers and for them to create a good cadence for sending out emails. It may be better for you to suggest that the client emails their own customers on their own as well so they also have ownership of their email service. You can provide training and support in answering questions that come up. Let’s be honest: email marketing is one of the best ways to keep in touch with your audience and drive new sales, but it can also be a pain. There’s A/B testing, drafting new emails, finding images for said emails, and sending them out—all take the time that you might not have. Imagine how much time you could save and how much more money your clients could earn by having access to their own email marketing system. It only takes one onboarding call to set it up and get their business emailing away, and then they are on their way to establishing a solid customer base.

Talk about what makes your client’s business stand out from their competition.

If you have a website, email marketing might be the best way to get new clients. I know, it’s not as simple as dropping an online form on your homepage and hoping people will sign up. It takes time, effort, testing, and continual tweaking before you’ll start seeing results. But, if done correctly it could be the most cost-effective way for a business to generate new clients. I’ve been doing email marketing for local businesses for the past 3 years and have written about 10 different case studies on this topic for various blogs including my own blog ” The Marketing Post “. If you click through the above link, you’ll see one of my favorite quotes that comes from Ari Gold. I still watch Entourage occasionally even though the show ended years ago. Anyways, the reason I’ve built this post is to discuss the importance of email marketing and how it can help your client’s customers / clients through offers and promotions that are custom tailored for them.

Be willing to try unorthodox strategies if they suit your client’s goals and target audience.

Email marketing may seem like an outdated form of communication, but it works because it keeps your brand top-of-mind with your customers. When you’re doing email marketing for your clients (as a freelance copywriter), the most effective way to to do so is by sending out emails that are relevant to their current situation and that are tailored to resonate with their target audience. Email marketing is an oldie, but a goodie. It pairs well with traditional marketing channels (like print advertising and television) and generates results. But there’s more to email than just blasting out bulk messages; it’s important to understand your customers. Email marketing can be an essential part of your growth strategy. But it can also be a money pit if you don’t approach it correctly. As you plan your next campaigns, I’d like to challenge many of the most commonly accepted ideas about email marketing for clients.


So go forth and do email marketing! Remember to start with a strategic plan, to keep your client’s goals in mind, and to customize the message for each specific client. Put together a newsletter that will excite your clients, and work hard to build relationships with them through every step of this process. That way, you’ll better ensure that your client feels like they received a great return on their investment—which will lead to more success down the road!

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