I’m sure you’ve heard that you should use email marketing to spread your message. But where many people get stuck is in how to get started and what exactly they should be doing. That’s why we created this guide for you: it’ll walk you step by step through the process of setting up a successful email marketing software and show you what mistakes and things to watch out for so that you can create your successful email marketing campaigns and reach more customers.
Email marketers, this is a must-read because we’re tasking you with building regular relationships with your audience, and being on point with your email marketing. It’s an important part of any online business, as it allows you to communicate with subscribers regularly and encourage them to take action (option, buying a product, sharing your site with friends). Yes, that’s right: do not leave me hanging here! First off we have headers. A great way to grab attention and make first impressions — if done right — all through email. That’s why you need to follow the writing rules outlined below. And guess what? If done wrong it will get people to unsubscribe from your email list…fast!
How To Do Email Marketing Step By Step
Create an Email List
Creating an email list is the easiest way to get started with email marketing. You can start by creating a list of all the people you know, and then adding them one at a time.
Once you have your list, you need to make sure that you are sending emails with content that is relevant to them. You also need to make sure that your emails are personalized so that it feels like it is sent directly from you.
You need to keep your email list up-to-date so that if someone changes their phone number or email address, then their name and information will be updated in your system automatically. This will help keep your subscribers engaged and interested in what you have to say!
Determine Your Email Goals
The first step to email marketing success is knowing what you want to achieve with your emails. It’s important to have a clear idea of what you want to accomplish so you can decide the best way to go about it.
If your goal is to increase sales, then you’ll need to create emails that will encourage people to buy from you. Your emails should be focused on specific products and explain why they’re good choices for consumers. You can also offer special deals or discounts to entice customers into making purchases.
If your goal is more about brand awareness, then your emails should be more informational. You might want to include information about new products or services, as well as tips on how consumers can get more out of their current ones.
Choose the Right Email Service Provider
Choosing the right email service provider (ESP) can be a daunting task.
There are so many options out there, and it’s hard to know which one is going to work best for your business.
So how do you choose?
First, let’s talk about what an ESP does. An ESP is responsible for handling all of the technical aspects of sending out email campaigns. They take your emails, put them in an email template, send them out to subscribers, track opens and clicks, and handle unsubscribes so you don’t have to worry about it.
Next, we’ll go over some things to consider when choosing an ESP:
1) How much do they cost? Some ESPs are free while others charge per campaign or month. You may be able to save money by choosing a free one that isn’t very well-known or established yet but will spend more on customer service or features than a paid service with fewer features but more reliability and support options because they’re well established already (like MailChimp).
2) What kind of features does it offer? Some ESPs have more robust analytics tools than others but are limited in other areas like list management tools or automation capabilities whereas other services might have less advanced analytics tools but offer
Draft a few test emails
- Decide on a subject line that will entice readers to open your email.
- Write the body of your email using these rules:
- Use a friendly tone and keep it short.
- Include the benefits of your product or service at the beginning of the email, but don’t give away all the details.
- Add a call to action for readers to take action, such as clicking on a link or buying something.
Create a Pre-Launch Campaign
Creating an email marketing campaign is one of the easiest ways to get people excited about your product. It’s also one of the easiest ways to make sure that you don’t lose your audience once you do launch. All it takes is a little bit of planning and a lot of creativity.
The first thing you’ll want to do is choose what kind of campaign you want to run. Do you want people to be able to sign up for a mailing list? Do you want them to be able to download something for free? Is there some other incentive for them?
Once you’ve decided on that, it’s time to start thinking about what kind of message will work best for this campaign. If this is going to be an actual pre-launch campaign—one where people can sign up for your mailing list and get something in return—then it’s important that this message be short and sweet. You don’t have much time before launch day, so make sure that every word counts!
You’ll also want to think about how often you’re going to send these emails out—every day? Every week? Once a month? Make sure that whatever schedule works best with your own deadlines and goals will also keep your audience.
Add Them to Your List
Here’s how to add people to your email list:
- Create a landing page on your website with a call-to-action (CTA) that invites visitors to subscribe to your email list.
- Make sure the CTA is clearly visible, and make sure it’s easy for people to find. If you’re using a pop-up or banner, make sure it only appears on the site when someone is actively looking at that page.
- Add an opt-in form on the page where they’re going to sign up: sign-up form, checkbox, or whatever other method works for you!
Welcome Your Subscribers With An Irresistible Incentive
When you create a new email marketing campaign, you want your subscribers to feel excited and engaged from the outset. You can do this by offering a special incentive for signing up for your emails.
The best way to do this is to offer a free product or service that your readers will love. This could be anything from an eBook to a coupon code for their next purchase, but it should be something that will add value to their lives and make them want more from you in the future.
Improve Your Subject Lines to Increase Open Rates
Do you want to increase your email open rates?
If so, then it’s time to step up your game with subject lines.
Your subject line is the first thing your reader sees when they open their inbox, so it’s important that it catches their attention and makes them want to open the email.
Here are some tips for writing subject lines that will increase your open rate:
- Be specific: Write a unique subject line for every email you send out. This ensures that people know what they’re getting into before they open the email.
- Make it personal: Use the recipient’s name in the subject line if possible. For example, “Alexa” or “Alexa S.” will catch someone’s eye more than just “Alex” would!
- Use keywords: Keywords are words that people search for online—they’re often used in titles and headlines to help people find information about topics they’re interested in. Try including keywords in your subject line if applicable—for example, if you’re sending an email about how to improve your company’s website design skills, try using words like “website design” or “website design tips.”
Promote Your Content
Promote your content on social media
Promote your content on social media. You can do this with a link to the article in your bio, or by posting a screenshot of the article and tagging it with relevant hashtags. This is a great way to get people interested in your content while also getting them involved in the conversation around it.
Participate in online communities
Participate in online communities that are relevant to your content. If you write about cooking, join cooking forums and food-related subreddits. If you’re writing about fitness, join fitness forums, fitness blogs, and fitness subreddits. Participating in these communities will help you grow your audience, build relationships with other experts in their field, and find new people who might be interested in your work!
Write Copy That Converts
Email marketing is one of the best ways to reach new customers, but it can be difficult to get started. If you’re looking to start an email marketing campaign, these tips will help you write copy that converts.
Keep it short and sweet. People are busy and they don’t have time to read long emails. Make sure you only include the most important information in your emails so that people will be able to scan them quickly.
Always offer something valuable in exchange for the reader’s attention—whether it’s a discount code or a free trial period for a service or product you offer.
Ask questions! Questions are a great way to encourage readers to open your email because they make them think about what they might find inside and get excited about it before they even open up the message itself! Just make sure that your questions aren’t too general (e.g., “How was your day?”) or too specific (e.g., “What did you eat for breakfast this morning?”). Instead, ask questions like “Who are some of your favorite authors?” or “What do you think is the best way to improve customer service at [company name]?
However, email marketing isn’t set in stone. Constantly test subscriber engagement and ask yourself if it’s working. Are your open rates going up, down, or the same week over week? You should also pay attention to how many people click on the links you send. If a certain link isn’t getting clicked much or isn’t converting into leads, then drop it from your campaign and replace it with something more enticing. Testing is essential for measuring the effectiveness of your email marketing efforts. But if you follow these best practices, you’ll be well on your way to growing your business through email marketing!