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How To Do Email Marketing Videos

Marketers are in a constant state of asking whether email marketing is dead. They think that since the introduction of new technologies, such as Facebook, email marketing is doomed to extinction. Even mobile marketing has been playing on people’s fears. However, email isn’t dead and can be one of your most useful marketing tools. The Internet world has grown explosively and anyone with a computer can be in on the action. Businesses that were once unknown are now just a mouse-click away for almost anyone, including your friends and colleagues. Our inbox is flooded with advertisements, emails, and promotions, but email marketing movies have become an important way to reach customers and users more accurately, quickly, and conveniently than traditional methods.

One of the most used tools these days when it comes to marketing is using video. It is a very effective way to get your message out quickly because people these days are paying more attention to visual things than before. So, getting that message across in a short clip is definitely good for any company selling its products or services online. With video email marketing, you can quickly reach out to customers and show them how your product can be of benefit to them. If you’re looking for ways to improve performance you can use this video for help. Make sure you keep up with what’s new in your industry by watching the latest videos and improving your personal brand with high-quality content.

Create videos that keep your audience engaged

Email marketing videos are a great way to keep your audience engaged and interested in what you have to say. The video can be used in conjunction with an email newsletter or as a standalone piece.

A good email marketing video should be short, less than five minutes long, and include a call to action for the viewer. It should also include a clear message that explains what the viewer is about to watch so that they aren’t surprised by what’s coming up.

The best way to make sure your video is engaging is by showing off something new and exciting about your brand or product. If you’re selling something online, show off its features! If you’re running a store in person, show off some of the items on sale! You want people to feel like they’re getting a behind-the-scenes look at something they wouldn’t normally get access to—and then take action because of it!

Offer something of value

We’re going to be talking about how to make email marketing videos.

The first thing you need to remember is that your video should offer something of value. If your video just asks people to sign up for your email list, they’re going to be annoyed and delete it. You want them to have a reason to watch the video and pay attention.

So what can you do? Offer them something valuable, like free content or a free guide. Or maybe you can offer one of those little discount codes that people love so much (especially if they’re already on your list). Whatever you choose, make sure it’s something that will keep people from hitting the “delete” button!

Keep your videos concise

If you’re planning to do email marketing videos, here are some tips to keep in mind:

  1. Keep them short and sweet. People are busy, and they don’t have time to watch an hour-long video about your company. Make sure that what you say is concise and easy to understand. You can always add more information later, but if it’s too long, people will just skip through it!
  2. Make sure that your video has a call-to-action (CTA) at the end of it. A CTA lets viewers know what they should do next—in this case, click on the link in your email newsletter or visit your website! Without a CTA, viewers might not know what direction you want them to take after watching your video.

Email marketing videos have become an effective way to reach out to customers quickly and easily.

Email marketing videos have become an effective way to reach out to customers quickly and easily.

With the rise of mobile devices, email marketing is more important than ever before. With people spending more time on their phones and tablets, it’s important to reach them with your message wherever they are.

Video emails are a great way to grab your customers’ attention and get them excited about what you have to offer. It’s also a great way to increase engagement rates, which means that more people will open and click through your emails.

In this post, we’ll show you how to create an email marketing video that will help increase engagement rates and drive sales for your business!

Make sure your videos are not boring like some of the email marketing videos you see out there

If you’re looking to get more out of your email marketing campaigns, then you’re going to want to make sure that you’re doing it right.

You’ve probably seen some of the boring videos out there that just don’t do anything for the viewer. They’re not engaging and they don’t give any information that would make the viewer want to click through into your site.

That’s why it’s so important that you make sure your videos are engaging and fun to watch. You want them to be interesting enough that people will want to watch them all the way through, but not too entertaining that they forget what they came there for in the first place!

Use A Basic Video Camera

If you don’t have a lot of money to spend, or even if you don’t want to spend a lot of money on your video production, there are still some options for you.

You can use a basic video camera to record your videos. You may be able to borrow one from a friend or family member, or perhaps you can rent one from a local shop.

If you have an Android phone or iPhone, there’s also a good chance that there’s already a built-in camera app on your phone that will allow you to record in HD quality. If not, there are many apps available for free in the app store that will allow you to do so.

If none of these options work for you, consider buying an inexpensive digital video camera (DVC). These cameras can be found at any electronics store and typically cost between $100-$200 dollars.

Consider Flipping The Video

One of the best ways to make your email marketing videos more effective is to flip the video. By flipping, we mean that you show your audience what’s in it for them at the beginning of the video and then have them watch as you demonstrate how they can get that benefit.

The reason this works so well is because we’re wired to be more interested in what’s in it for us than what we need to do to get it. That’s why sales pitches often start with “what’s in it for them” rather than “what they need to do.” By flipping your video and putting the end goal first, you’re giving people a reason to watch all the way through.

Don’t be too long.

You need to keep your video under two minutes, so be sure not to go overboard with your content. Make sure you’re giving enough information to make an impact, but not so much that you bore them and lose their attention.


So as you can see, there are a multitude of ways you can use videos to promote your business. All it takes is thinking outside the box a little bit, and being willing to spend the time and effort to get a video made. Whatever industry you’re in or whatever type of video you want to create, the benefits in using video content for your email marketing campaigns are numerous. So what are you waiting for? Hit that record button, and start sharing your brand’s story with the world!

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