Skip to content

How To Do Email Marketing Yourself Video

You’re a busy person. You have to juggle work, family, and personal life. But you never know when it might come in handy to outsmart your competition and succeed in email marketing. There are so many opportunities for success in email marketing, but it can be hard to find the right path. That’s where customer research comes in! By using customer research incentives, you can increase your chances of success while still leaving room for error. Here’s How To Do Email Marketing Yourself Video, how to create a video link in an email, how to start email marketing business and everything you need to know about video email marketing.

Video Email Marketing

Simply put, video email marketing is embedding videos in emails. We have a brief how-to post here if you’re unsure about how to do that.

Including video in your email marketing helps engage your subscribers and boost conversions because it is a very popular marketing channel (83% of marketers believe its importance is only growing).

Did you know that more than 80% of companies use video in their marketing campaigns? This is probably due to the outcomes that video implementation provides for them. Despite the fact that include video in emails can appear forbidden, it can actually be highly successful.

When text isn’t cutting it, use video to capture the attention of an audience that prefers to take in information visually. You have the opportunity to make complex subjects more interesting for your audience by using video.

Let’s then discuss how you might use it to your upcoming email marketing campaign.

Why is emailing videos effective?

Did you know that 121 emails are sent and received daily by the typical office worker? What could be a more effective method to differentiate yourself from the competition than to include some interesting video material in these emails? However, how successful is video email marketing in reality? Let the numbers speak for themselves, please.

A video software startup called Wistia discovered that emails with video had click-through rates that were 300% higher than those without video. It has been discovered that including the term “video” in your email subject lines alone will boost open rates by 19% and cut down on unsubscribes by 25%!

How To Do Email Marketing Yourself Video

It takes time and some thinking to develop, produce, and share a video as part of your email marketing campaign, but it doesn’t have to be a difficult process. Let’s start now!

  1. Define your campaign’s goal.

Do you want to make events public? produce leads? Share some company news with us. Setting an early goal offers your email marketing strategy direction. Additionally, you’ll have a solid sense of what works before you even start by thoroughly researching your target audience and what your competitors are doing.

  1. Choose the type of video you want to make.

Your goal will determine the kind of video you produce. Customer testimonial films can be a terrific method to gently push potential customers toward making a purchase if you want to increase conversions. A straightforward explainer film is the best option if you need to inform your audience about a new product. By deciding what you want to do now, you can save time later on by avoiding heading in the wrong direction.

  1. Produce your play

Create a video script outlining each scene, the dialogue, and the overall flow of the film before you begin shooting. Changes can be made much more easily now than they will be later, and having a completely developed script will make the production of the film go more quickly.

  1. Take a video and edit it.

This could entail filming sequences with real actors or just taking a screenshot for a product demo. The next step is to edit your video as a group. If you’ve never edited a video before, the notion may seem scary, but with the correct tools, it doesn’t have to be difficult. The tool you choose depends depend on your level of skill and the type of video you’re producing. There are many different tools accessible.

You can also use stock images if you don’t want to (or are unable to) produce your own video. You can access a collection of free photos, GIFs, and sounds through a site like PlayPlay.

  1. Include a call to action.

Consider what you want the viewers of your film to do once they watch it. Give it to your friends? Register for the event? Keep your CTA clear and simple to take action on for optimum outcomes. Include visual cues like arrows pointing out the subscribe or like button in your video CTA to make it as simple as possible for your viewers to follow.

  1. Write the subject line for your email.

A compelling subject line is essential since you need recipients to open your email in order for them to see your video. Remember that simply adding the word “video” to your subject line will drastically enhance your open rate. This is one of the simplest strategies to get those emails opened.

Additionally, your email body content must be precise. You should provide just enough details to hold the reader’s interest without making them feel as though they don’t need to watch the video.

  1. Test A/B and improve

Play around with your subject line, email text, and CTA to see what performs best, then tailor your email campaign accordingly.

  1. Use a GIF, snapshot, or embed your video.

It can be tough to include a video in an email. Technically, the HTML code that you would use to embed your movie on a website might be inserted into the body of your email. To do this, utilize an HTML email builder. You cannot be certain that your readers will really be able to view your video because not all email providers support this.

How To Create A Video Link In An Email

Step 1: Construct a compelling thumbnail picture

You must first make a thumbnail for your video. Email recipients can click the play button on this thumbnail to start your movie playing.

There are many ways to make an attractive video thumbnail, but these are the quickest and easiest techniques.

Step 2: Obtain the video’s URL.

Prior to moving on to the next stage, you must obtain the video URL if you intend to publish your video to a hosting website like YouTube.

No problem if you don’t want to host your video on YouTube or another website. You receive a special link when you produce a video with Biteable that you can use to embed the video in an email, publish it on your website, or include it in a social media message.

Step 3: Add a video link

Insert your thumbnail and a link to your video in your email to complete the process.

Each email service provider has unique requirements for establishing clickable links. Therefore, depending on the service you use, check for special instructions.

Step 4: Include text to bolster your video.

Even though the impact of your thumbnail and the appeal of a video is considerable, you’ll obtain even more hits if you include a brief sentence that urges viewers to watch your movie.

Include a few phrases in your email outlining the benefits of watching your video and a call to action encouraging readers to click. Inform your audience how watching your video will help them accomplish their objectives. Be specific about what people should do following the viewing of your video.

Step 5: Send a test email in step five.

This process is fairly easy. Make sure your link functions by sending yourself a test email. Using your clients as your quality control team is the very last thing you want to do.

How To Start Email Marketing Business

Select a service for email marketing.

Finding a service that works best for your company is the first step in developing an email marketing plan. There are numerous email marketing solutions available, each with a different set of functionality, including MailChimp, Constant Contact, and Hubspot. Determine your email marketing goals, some key features you require, the size of your audience or contact list, and the overall marketing program budget in order to select the option that is most appropriate for your company. Your email marketing service provider should be economical and adaptable.

Specify your objectives.

Think about the general objectives of your email marketing and digital marketing activities as you set up your email marketing provider and develop your new campaign. Establish benchmarks to gauge the overall success of your campaign. Considerations like customer acquisition, open rates, and how email marketing will fit into your overall plan must be made in this regard. Keep in mind that your email marketing initiatives should be focused and strategic. Don’t just send a jumble of communications with unrelated corporate news. You can stay on the right path as your marketing initiatives expand by setting some early goals.

Create a contact list.

You need to have a strong contact list if you want your email marketing plan to be successful. The inclusion of an opt-in form as part of your website’s e-commerce section, as well as the addition of opt-in forms on order confirmations and other customer surveys, are all excellent starting points. Remember that obtaining a customer’s consent to receive emails is the first step in efficient email marketing. You’ll land in the spam folder if you send emails to consumers who haven’t opted in.

Develop and carry out your first campaign.

Set up your first campaign with goals and benchmarks to gauge its overall success, just like you would when preparing your overarching objectives. Each campaign’s primary objective should be to support your overall marketing objectives. To produce a lovely message type that suits your business, concentrate on template design. To better design your total email marketing strategy, take into account additional crucial factors like the subject line, open rates, and conversion rates.

Test and improve

The method of email marketing will never be completely perfect. You should keep this in mind while you develop an effective strategy because it is continuously evolving. Track the many features of your emails as you roll out new campaigns. Deliverability, open rate, click-through rate, and conversion rate are all included in this. As you improve message frequency, subject lines, and general design, keep measuring these benchmarks. You can hone these elements as you develop your email marketing skills to produce a productive program.

Conclusion

By using email marketing to outsmart the email marketing industry, you can increase your business’s engagement rates and revenue. Additionally, by creating engaging content, you can create a more enjoyable experience for your customers and help them stay engaged with your product. With these tips in hand, you’ll be able to outsmart any competition and reach a larger audience in no time.

Leave a Reply

Your email address will not be published.