In this post, I’m going to share with you my email marketing strategies so that you can get your handful of new email marketing clients. This post is part of the Email Marketing Academy and has been created for those who want to get into email marketing or improve their current campaigns. Email marketing is an amazing and effective tool for business. But it’s only truly effective when you have a list of contacts, who actually want to get your emails. Your goals should be that you’re getting more people to opt-in to your email list and having them enjoy your content and subscribe to your offers. It sounds easy but it’s not always as simple as it looks.
The majority of SEO services that are offered are site audits, link building, and content creation. If you want to keep your online marketing traffic so begin focusing on email marketing. Marketing through email has proven to be much more effective than other non-paid ways of promoting your company’s products or services. You don’t need to spend money on expensive print ads when you can create targeted campaigns in order to obtain success in e-mail marketing!
Set up your email marketing business.
Setting up your email marketing business is easy.
First, you’ll need a domain name for your website. This can be as simple as [email protected] or whatever you want—just make sure it’s something that people will remember and recognize as yours.
You’ll also need to choose a hosting provider, which will allow you to create the website itself. There are many hosting providers out there, but we recommend using [company name]. They have excellent customer service and their websites are very user-friendly.
Next, you’ll need to set up an email account for your business on the same provider as your domain name. You can do this by creating an account on their website (or even through their mobile app). This will give you access to all of the features that come with an email account: from sending and receiving messages, to setting up filters and managing spam messages more effectively than ever before!
Step 1: Get a domain name and hosting
A domain name is the website address that people use to find you online. You can buy one from a company like GoDaddy, or use one of their free domains. Hosting is where your site lives on the internet. You can buy hosting from GoDaddy or another provider and set it up yourself, or you can pay GoDaddy to set up your account and make sure everything is running smoothly.
Step 2: Set up an email marketing service provider (ESP)
An ESP is a system that knows how to send emails and track who opens them and what links they click on. It’s best practice to use an ESP when sending out email newsletters because it will help you keep track of who’s reading what and where they’re coming from, which is crucial for measuring the effectiveness of your campaigns in future iterations of those same campaigns (if they’re successful).
Step 3: Set up an autoresponder service
Autoresponders are automated messages that get sent out after someone subscribes to your list through a form on your website or in an email campaign that asks them to sign up for more information later on. They’re handy because they allow you.
Make a website for your email marketing business.
If you’re looking to start your own email marketing business, it’s important to do some research and make sure you have everything in place before you get started.
You need a website that showcases your skills and experience, as well as a way for potential clients to contact you about their projects. If possible, create a separate landing page for your website that focuses on email marketing rather than the rest of your services. This will help potential clients focus on what they want from an email marketer and what they can expect from working with you.
It’s also important to make sure that all of your social media profiles are up-to-date and professional-looking so that potential clients can get an idea of who they’d be working with if they decided to hire you.
Offer good email marketing services.
Offering good email marketing services is the best way to get clients for your email marketing business.
If you are a professional in this field, you can start your own company or work as an independent contractor for other companies. In either case, you will have to market yourself in order to get clients. This means that you will need to create a website or blog where potential customers can learn more about your services and contact information. You may also want to consider blogging about industry news or trends so that people see you as an expert in the field.
When someone comes across your website or blog and decides that they want to hire you, it is important that they are able to do so easily. Having an online form on your site allows them to fill out all of the necessary information and submit it directly from there. This saves both parties time because they don’t have to go through the process of finding each other’s contact information and getting back in touch again later on down the line once everything has been agreed upon up front up front.
Get testimonials from previous clients.
If you’re looking to build your email marketing client base, the first thing you should do is get testimonials from previous clients.
A testimonial can be a powerful marketing tool that helps potential clients understand what it’s like to work with you. It shows them that you’ve been successful in the past and can continue to be successful for them.
The best way to get testimonials is to ask for them! When a new client starts working with you, ask them if they’d like to write a short testimonial about their experience so far. If they say yes, make sure you have a form ready for them to fill out electronically or by hand, depending on their preference.
To get more clients in the future, consider asking for testimonials when someone on your team does something great—for example if one of your employees goes above and beyond for their client, ask that client if they’d be willing to share their experience with others via social media or an online review site like Yelp or Google+. If they agree (and most people will), then send them over any materials or links that might help them write their review—for example: “If you could use this link in your review…” or “This is what I’d like
Do cold emailing and cold calls.
Many local businesses are interested in getting started with email marketing, but they’re hesitant to commit to a full-fledged plan. Try offering them a free trial of your service, so they can see how it works before they make a long-term commitment.
Offer free trials for small businesses.
Many small businesses don’t have the budget for paid advertising, but they do have an email list that they could be using to grow their business. Try offering them a free trial of your service, so they can see how it works before they make a long-term commitment.
Offer free trials for large businesses.
Large businesses are often interested in growing their email lists, but don’t have time or money to invest in these efforts right now. Try offering them a free trial of your service, so they can see how it works before they make a long-term commitment
Showcase your best work and present it in a professional way.
When it comes to getting email marketing clients, you’ve got to show off your work!
To showcase your best work, you’ll want to present it in a professional way—that means keeping it clean, clear, and concise. You don’t need to write an essay on every single project you’ve done; just give a brief summary of what you did and how the client felt about it afterward. Make sure that all of your writing is well-researched and grammatically correct. If you’re using any complex language that might not be familiar to someone who isn’t in your industry, make sure you explain what it means so they can understand exactly what you’re trying to say.
It’s also important to make sure your writing is techy enough that people can understand what kind of work they would be getting if they hire you (and why they should hire YOU). This will help them realize what they’re missing out on by not hiring YOU!
Perfect your elevator pitch.
If you want to start getting clients, you need to perfect your elevator pitch.
An elevator pitch is a short description of what your business does and how it benefits the customer. In other words, it’s the answer to “what do you do?”
You should be able to tell anyone who asks what you do in less than 30 seconds. The reason for this is that when someone asks you about your business, they don’t have time for a long-winded explanation—they need an answer that can fit into a conversation or conversation starter (like “how did you get started?” or “what’s been the most challenging part of running your business?”).
When you’re talking about yourself or your business and someone asks what it’s all about, if you have no idea what to say, chances are high that they’ll move on and find someone else who does. So make sure you have something prepared!
Marketing your email marketing services is a really great idea. It lets you reach out to other businesses, establish valuable relationships and allow them to get an insight as to how your services can help solve their problems. At the same time, it increases the likelihood that you will be approached by businesses in the future who want to outsource such an important and complex aspect of the business.