Getting email marketing lists is hard. Hard as in than finding a needle in a haystack. Whether it’s a reputable list broker or finding an opt-in form on a web page, the act of getting an address takes time. But when you capture that address, take the next step and send out your first message, it’s all worth it. In today’s email marketing world, there are many ways to get email lists. But what is the best way to grow your email list? Many people have found success with their strategies. However, if you are asking “How can I grow my email marketing lists?”, there are certain aspects you need to keep in mind if you want to take advantage of everything this new form of marketing has to offer.
Email marketing lists don’t work if people don’t know they exist. This is especially true when it comes to content upgrades. Interested users have to trust that you are an authoritative source in your niche and offer helpful information before they choose to sign up. To build that trust and keep subscribers engaged, you need a strategy for building your list, getting email addresses, and educating subscribers about the value of your content upgrades.
One of the easiest ways to obtain email marketing lists is to simply ask for them from your customers. You can ask them directly when you’re in person at a trade show or event, or you can request that they add their information to your database when they make a purchase.
This method is great because it’s super easy and it doesn’t cost anything, but it’s not always the most effective way to get customer data. It also means that you’ll have to do additional work like processing all of the information into an easily accessible format for use in your emails.
The good news is that there are a lot of other ways to build your email marketing lists!
If you’re trying to get email marketing lists, you can ask companies directly for their list. You might be able to get the data in several ways:
- Get a list of email addresses that you can use yourself (for example, if you’re selling something).
- Get the emails of people who have already bought something from your company, but are not on your mailing list yet (you can then add them to your mailing list).
- Ask companies if they have any email marketing lists that they would be willing to sell or trade with you
Website signup forms
Website signup forms are an excellent way to get email marketing lists. They’re simple and quick, and you can get a lot of information from potential subscribers in a short amount of time.
Websites that use registration forms often ask you for your name, email address, and phone number. They may also ask for your gender and age range. Depending on the website, some fields will be optional or even hidden from view unless you check a box to reveal them.
Many websites offer incentives for signing up—for example, a free ebook or coupon code for something on their site. This is a good way to increase the number of people who sign up because they want something in return!
While a website’s homepage is a great place for your visitors to interact with you, it’s important that you also collect their contact information. This can be done through a website signup form, which allows them to give you their name, email address, and other relevant details before they leave your site.
The benefit of collecting contact information via this method is that you can use it for marketing purposes later on. For example, if someone signs up for an email newsletter offering 10% off all products in your store, then they may be interested in receiving coupons or discounts from time to time as well. You can use the information they provided during the signup process to create targeted offers that make sense for them specifically (i.e. “[first name]! Congratulations on signing up for our newsletter! Here’s 20% off all products today only!”).
Contests and promotions are the easiest way to get email marketing lists. They’re also the most fun!
Here’s how to do it:
- Decide what kind of contest or promotion you want to run. You can do anything from sweepstakes to an exclusive offer for your newsletter subscribers only.
- Make sure you have a prize that’s worth winning and that people would like to have, like a trip or a new phone. If you’re doing a sweepstake, make sure it’s not impossible to win so that people feel like they could actually win (and therefore will enter).
- Make sure your contest or promotion is easy to enter; don’t make people go through hoops just to enter!
- Create an email marketing list (here’s how: https://www.jotform.com/help/297-How-to-create-email-lists) and add all of your email addresses from previous giveaways there, so no one has to re-enter them again when they enter this time around!
In-store signup forms
In-store signup forms are a great way to get your email list started. They’re easy to set up and require little maintenance, but they can be difficult to track and measure. If you’re looking for a way to get your email marketing lists started without the hassle of cold calling or other manual methods, in-store signup forms are a good option.
In-store signup forms should be located at the entrance or exit of your store. This will allow customers who are already in the store to opt-in, in while also providing passersby with an opportunity to sign up if they don’t want to leave their carts behind.
If a customer is already in the store, they may feel more comfortable filling out an in-store form than they would on their phone while walking through the parking lot. They might also have some information about themselves that they wouldn’t want to share over the phone—maybe their birthday or anniversary date—but that would make sense when filling out an in-store form.
- Sign up for a free email marketing service, like MailChimp.
- Create an account and fill out all the necessary information.
- You may have to verify your email address by clicking on a link in an email sent to you from the service provider.
The next step is to create and design a beautiful email template that will be sent to subscribers when you send them an email blast. If you don’t know how to design an email template, there are many websites (like Canva) that offer free templates for all kinds of purposes, including marketing newsletters! Check out this article for more info: [link]
Now comes the fun part! Start building out your list of contacts by adding people who are interested in your product or service (your target audience). You can do this by using tools like Facebook ads or Google Ads, which allow you to target specific demographics based on location and interests (like “running” or “dogs”). You can also ask friends and family members if they would like to receive updates about your company’s new products or services via email blasts; just make sure they’re okay with being added before sending them any information on these platforms!
Host Webinar or Podcast
Host a webinar or podcast
The best way to get email marketing lists is to host a webinar or podcast. You’ll need to create an event on Facebook, and then you can promote it through your website, social media posts, and emails. Once you’ve set up your event, send an email inviting people to attend. You can use this email as a “hard sell” to push them into purchasing tickets for your webinar/podcast.
When you’re ready for the webinar or podcast itself, be sure to have all of your materials ready ahead of time! This includes slides and information about the topic at hand—you don’t want any awkward pauses where you don’t know what to say next! Keep it short but sweet; most people won’t stick around for more than 20 minutes unless they’re already invested in what’s being presented.
Podcasts are another great way to reach out to your audience. With a podcast, you have the opportunity to share valuable information with listeners while also providing value through entertainment. Plus, podcasts can be shared on social media platforms like Facebook and Twitter, so they provide additional exposure for your brand!
Use an ESP that allows you to collect and manage subscribers from your website.
An email service provider (ESP) is a third-party company that helps businesses create, send, and store email campaigns. A good ESP will make it easy for you to collect emails from your website and manage those subscribers in one place.
For example, if you want to add a signup form to your site, most ESPs will have a widget that you can add in seconds. That way, when someone signs up for your list on your website, they’ll be added automatically—no manual work required! The next time you send out a newsletter or promotional email campaign, the subscriber list will be populated automatically so you can easily send out targeted messages to those who are most likely to be interested in hearing from you.
It is a fine line between sending too much and being spammy and sending not enough. As with many things, it could come down to experimentation. You will have to experiment with your frequency and what you offer in these emails. Hopefully, this guide has shown you that email is worth the effort and time.
We have outlined several strategies that you can implement to help you grow your email database. Remember, it will take time to build up your list and the more you can do to increase response rates, the faster it will grow. Good luck with building your database for your future email marketing endeavors.