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How to Hire Content Creators for Youtube

Do you have a youtube channel? Do you want to share more videos on your youtube channel? There are many youtube channels that focus on videos of showing tips, tricks, and tutorials about how to use different types of technology products. Purchasing these content creators for your youtube channel would benefit you greatly.

Hiring a YouTube Creator can be one of the best decisions for any business. You can gain a huge following of customers who will listen to your every word. YouTube content creators are a great way to reach a big market, and with the right content creator, they can help your business grow exponentially. But how do you actually go about hiring one?

 Determine The Type Of Content You Need

Before you can actually start searching for content creators, you should make sure to outline exactly what it is you’re searching for. While a number of freelance content creators can wear many hats, it’s best to focus in on the ones who excel at the specific things you’re looking for.

If you haven’t already, take a few minutes to outline what type of content you’re looking for, and a brief description of the scope of work.

Example: If you’re looking for someone to write an ebook you can use to bring in more B2B leads, that’s going to require a different skill set than someone looking for catchy social media content for a campaign you’re running.

The more insight you have on what you need done, the greater your chances of hiring the best person for the job. Most projects will typically be one of or a combination of these four types of content:

1. Written Content

Think blog posts, social media posts, ebooks, landing page copy, email copy, and any other form of written content. Make sure to be specific with what you’re looking for, as most freelance writers specialize in a few certain aspects here.

2. Video Content

Storytelling videos, campaign promotions, explainer videos, event coverage, regular content for Youtube, and more. If you’re on the hunt for video creation, make note of what you’re wanting to be included and where you want it to focus.

3. Photo Content

Product shots, event photography, team headshots, social media content, website photos, etc. Sure you could get someone on your team to use their phone, but the quality difference between that and a pro is usually worth the investment.

4. Graphic Design

Infographics, website graphics, blog post banners, book covers, social media visuals, and more. If you want to make sure your visuals are high quality, a good graphic designer will be able to do just that.

Determine Your Budget

After you’ve identified what type of work you’re looking for, the next step is going to be determining how much you’re willing and able to spend on your project and how to pay the contractors you will work with. When it comes to outlining the budget, the number one question is always…

How much does a freelance content creator actually cost?

The truth is, how much you need to pay is going to vary based on a number of factors like how big the project is, what type of content you’re looking to create, the skill level and experience of the person you hire, and what the content is actually about.

While there’s no one-size-fits-all pricing structure when it comes to freelance content creation, ClearVoice put together some general guidelines you can use to estimate how much you’ll need to spend depending on what type of content you’re looking for and how experienced you want your content creator to be:

When you’re identifying your budget, keep in mind that certain forms of content are going to take longer to create than others. If you find a content writer you love that charges $120 dollars an hour, the total project cost will be a lot different if you’re just looking for a 1,000 word blog post versus a 10,000 word eBook.

If your project has a strict deadline that’s fast approaching as well, be prepared to pay a bit of a premium to make sure the work is finished on time. Also… Keep in mind this simple idea:

You often get what you pay for. 

If you want mediocre work; pay mediocre rates.

If you want excellent work; pay excellent rates.

 Create Your Job Postings

Once you have an idea of what you’re looking for and how much you’re able to spend, it’s time to piece it all together into something you can use to the best talent for the job. When it comes to finding freelance writers and content creators, the process is going to be a bit different than hiring full-time team members.

Niche Down So That You Can Scale Up

When I began content creation, I got paid a tad over 50 cents for a 500-word blog post. To date, content mills and freelance marketplaces continue paying $5 per article to new writers. In the iWriter pricing plans below, look at the pay for the “Standard” tier.

the Standard and Elite pricing on iWriter

Working for such content creation companies that deem it as a commodity is a huge mistake. It shouldn’t be on your cards (barring a few decently paying gigs at Upwork). But can you get paid well at the beginning of your content career at all?

It’s a reaffirming YES. Begin by niching down. Don’t try to please millions, rather, find those 1000 true fans you would genuinely love to have a conversation with. That’s not a big ask given that even appealing to one-in-a-million people of the world would leave you with 7000 people.

Build Streaks To Gain Momentum

Whenever I’ve set huge goals for myself related to creative projects — be it writing or producing videos — I’ve felt overwhelmed. I almost always backed out even before starting the project. I learned the hard way that the key to flexing your creative muscles is just by showing up regularly and completing mini-tasks.

If you’re getting started with a blog, you need not write 1000 words every day. Just promise yourself to put down 100 words a day and build a streak of the same. The idea is to set the bar so low, you won’t feel any resistance in showing up.

Especially at the beginning of a creative project, such streaks help you feel confident and gain momentum. I’ve found them helpful in building an appetite for taking on bigger challenges. For instance: Once you get the foot in the door with those first 50 words — you’ll feel inertia to continue writing. Who knows, you might even complete a whole article.

I like using the Strides app (available on iOS and web) to keep track of my habit streaks. Here’s a preview of me trying to “play the guitar” every day. I’m trying to improve the percentage of days I show up.

Guitar playing habit tracker

Building such streaks can also take a weekly form. James Clear (author of Atomic Habits) chose a frequency of publishing two articles per week at the beginning of his blogging journey. That has paved his way to becoming a bestselling author and a super successful blogger.

One fine day, James didn’t feel like he had any great ideas and wanted to give up. 

So what did he do?

He used some grit and wrote anyway.

What do I do when I feel like giving up?

Later in the article, I’ll share another application that will help you understand your body’s internal clock so you can build your writing routine accordingly.

Copy Badasses In Your Industry

I’m not talking about plagiarising content. I want you to scout writers, authors, podcast hostsartists, or any other creative influencer that you admire and try to emulate their style. 

Maybe you’re a video creator and connect with someone like Gary Vaynerchuk. He shares valuable advice for aspiring entrepreneurs, which is such a common subject. But his videos have a characteristic GaryVee exuberance, so you dissect that by watching his videos.

A list of videos on Youtube

His tone overflows with energy, swearing, and hustle. He isn’t worried about being politically correct. He doesn’t want to appeal to everyone. So you can take the best parts of his approach.

For a content writer, it could mean reading articles at the New York Times or their favorite blog, then dissecting their usage of punctuation, framing of arguments, sentence structure, and even memes. You can do this for a bunch of your favorite writers.

Conduct the above exercise whenever you want some inspiration — until you realize that you’ll only fail at becoming these artistic folks — and in the process, you find your style, your voice.

It’s combinatorial creativity at work. As Maria Popova, author and the founder of Brain Pickings, puts it: “We take information, from it synthesize insight, which in turn germinates ideas.”

Idea - insight - information

Note: Especially while creating content in crowded industries such as business and marketing, it’s important to speak and write from personal experience, all while taking inspiration from the greats you feel inspired by. Your authentic voice is your only defense against competition.

Leverage Data To “Inform” Your Content Creation, BUT…

Content is a marketing channel. So it’s important for your writing, videos, or any other creative project to help the business bottom line and data can be a great indicator of it. For instance, you can measure:

  • brand awareness (traffic), 
  • leads (newsletter signups, product trials and demos, and the like), 
  • and sales (direct revenue).

So, install Google Analytics (GA) on your website to keep track of your content performance and insist your clients do the same. Besides your website, all other platforms (YouTube, Spotify, Twitter, Facebook, you name it) you create content for will have dedicated analytics.

For instance, here’s a snapshot from GA for my article: things to write about. It gets pretty slick engagement, but I can work on reducing the bounce rate of the article.

Google Analytics for a particular article

Indeed, depending on your goals, you can set up key performance indicators (KPIs) to evaluate your content. It can include product trials generated, newsletter signups, average engagement rate, and the like.

Let me share an example to illustrate a few KPIs: 

  • A comparison review article like “best online course platforms” will appeal to course creators who want to purchase course software. It need not generate a lot of traffic, but it should generate product trials.

Now consider an informational article like “getting high-paying ghostwriting jobs.” It should appeal to freelancers who want to make money writing. If the readers find it valuable, it should generate newsletter signups.

For content creators, traffic, pageviews, search traffic, keywords ranked, and such could be decent starting points. But if you’re not a publisher monetizing your content with advertisements, then these are all vanity metrics — because none of them would directly be attributed to the revenue you generate. Choose a metric as close to your bottom line as possible.

At the end of every month, you can review your data, check the performance of your content against your KPIs, and try to answer questions such as:

  • What kind of content you created is performing the best vs. the worst?
  • How many articles is a typical website visitor reading when they come to your site?
  • What is the difference in behavior between a mobile vs. desktop visitor?

Conclusion

YouTube is one of the most popular platforms for content creators. In 2017, it was estimated that there were over 800 million unique visitors per month. But how should companies approach hiring these creators? We have written a guide to help entrepreneurs discover the best strategy for creating their perfect to team.

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