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How To Improve Email Marketing

When email marketing started, it was mainly used by companies to generate leads. However, in recent years, with the advent of social media and the AdBlock feature in most browsers, it is necessary for a company to use several tactics to attract leads. These days people use multiple devices (for example mobile, laptops, and tablets), and most of the time even during their strenuous exercise; they have only one hand as a free hand. This has changed the way users access the Internet, that’s why email marketing has slowed down its growth. So, if you are doing email marketing for your company then you might be wondering about ways to improve your email marketing strategy.

One of the most popular ways to market your business is through email. For example, in June 2015, 41% of all marketing emails were opened, and 28% of those email recipients clicked an embedded link in the message. It’s no wonder that email marketing continues to be one of the best ways to connect with customers – it just works! But how do you ensure that you’re using email marketing to its fullest potential? There are many ways to improve email marketing. The way you can do it is by testing the different elements. You’ll learn more about your audience and make some profit with the right tools and techniques. This article will help you improve your email marketing funnel and increase the overall ROI of your business.

Write compelling subject lines.

Subject lines are the first impression a reader has of your email. The first thing they see when they open their inbox. If it’s not compelling, they’ll decide whether to read it or not based on your subject line alone.

So how do you write a compelling subject line?

First, make sure it’s relevant to the content of the email. If it’s not, there’s no reason for them to open it and risk being disappointed by an irrelevant message.

Second, make sure it addresses a pain point or benefit that your audience would want to know about. If you’re sending an email announcing new products or services, don’t just say “New Products!” That’s boring and vague—it doesn’t tell recipients anything about what they’ll get out of opening this email. Rather than saying “New Products!”, try “Sign up now! New products arrive today.” This tells people exactly why they should open this email: there are new things coming in stock today!

Thirdly… don’t be afraid to be funny! People love humor—if you can inject some into your subject line without sacrificing professionalism or relevance, go for it!

Segment your list to find the right audience.

Segmenting your email list is one of the most powerful steps you can take toward improving your email marketing. It allows you to focus on a specific group of people so that you can customize your messages for them and make them more effective.

The first step in segmenting your list is determining what information about your subscribers you want to use to create segments. You’ll need to think about how you can use this data—and whether or not it’s available in the first place.

For example, if you want to send an email to customers who have bought from you within the past two weeks, then there are two ways this can be done: either by having the information stored in their purchase history or by having them opt-in by checking off a box when they make their purchase that says “send me emails.” If neither option works for you, then you’ll need another way of identifying these customers—one that won’t require them to opting-in or check off a box when they make a purchase (that might seem like spam).

Once you’ve figured out what information will help define each segment (or group of segments), then it’s time to create them! This is usually done through a series of questions that exist on an interface called “segmentation

Personalizing emails is an easy way to boost engagement and improve your ROI.

The most common way is to include the recipient’s name in the subject line. If you can’t find their name, use a personal greeting: “Hi [recipient’s name].” Another option is to use a personal greeting that’s based on the recipient’s industry or job title: “Congratulations, [recipient’s name].” You could also personalize an email by including a photo of a colleague at work, or a photo of your office building.

Another option is to offer customized offers based on what the recipient has bought from you before. For example, if someone has purchased from you before, send them an offer for something similar that they might be interested in buying again (or even something different if you think it will appeal to them).

You can also send out personalized messages based on past purchases—for example, if someone has purchased from you before and then gone back months later to purchase again, send them an offer for something similar or new!

Avoid message fatigue.

When you send too many emails, your clients will become fatigued and stop reading them. It’s important to keep in mind that you’re not just sending these messages to your clients—you’re sending them to the people who interact with your clients and are responsible for the success of your business. If they get frustrated and start unsubscribing or not replying, then it’s going to damage your relationship with them and cause problems down the road.

If you want to make sure that your emails are getting read by people who are actually interested in what you have to say, then here are some tips:

  • Limit yourself to one email per week (or less!).
  • Don’t send long emails unless they’re absolutely necessary; try keeping them under 500 words instead of 1000+.

Use a professional email service.

One of the most important ways to improve your email marketing is to use a professional email service.

There are several reasons why this is important: not only does it help your emails look more professional, but it also makes it easier for your customers to unsubscribe from your emails.

If you’re using a free email service like Gmail or Yahoo!, there’s often no way for someone to unsubscribe from your emails unless they find the unsubscribe link buried in a drop-down menu somewhere on the page. This can lead to people becoming annoyed at receiving too many emails from you, especially if they don’t want to receive any emails at all.

By using a professional email service like MailChimp or Constant Contact, however, you can make sure that every single person who signs up for your newsletter has an easy way to opt-out if they decide they don’t want to receive any more messages from you.

Track your performance to find what works and what doesn’t.

If you want to improve your email marketing, you need to track your performance.

Start by tracking your open rates, click-throughs, and unsubscribes. You can use Google Analytics to find out how many times people have opened the emails you send out and how many times they clicked on a link inside those emails. You can also see which of your emails got the most opens and clicks.

When you combine this information with data about who is opening and clicking on your emails—like gender and age—you can start to see patterns emerge that help you understand what works best for your audience. You may find that men are more likely to click on links while women tend to open them more often. That could lead you to make changes in the way that you write your subject lines or create new content based on this information.

Always include social sharing buttons.

Social sharing buttons are an essential part of your email marketing strategy. They’re a great way to get your content in front of more people and help you expand your reach.

The faster you can get your content in front of people, the better. And since email is one of the most effective ways to do this, it’s important that you always include social sharing buttons with every email you send out.

Not only does this give subscribers an easy way to share your content with others, but it also helps you build trust with your audience. Including these buttons will make them feel like they have a personal connection with you, which is something that will increase engagement on all fronts—including sales!

Minimize Your Bounce Rate

The bounce rate is the percentage of emails that do not get delivered to the intended recipient because of a problem with the sender’s email server. It is calculated by dividing the number of emails that bounced by the total number of emails sent.

A high bounce rate is considered bad, as it means that your recipients are not opening your messages or clicking on the links within them. This can be frustrating for both you and your audience, so it’s important to keep your bounce rate low.

Here are some things you can do to minimize your bounce rate:

  • Make sure that people can easily find your company’s email address. If it’s buried in an unlinked section of a website, people may not even know how to contact you by email.
  • Include links to unsubscribe from any newsletter at the bottom of each message. This ensures that if someone decides they no longer want to receive emails from you, they have access to an easy way out!


There’s no need to fret. There’s no need to avoid email marketing. And there’s no reason why you should settle for anything less than the best out of your email marketing campaigns. Just be smarter about your campaign, and make sure you’re tracking its success to see what’s working and what isn’t.

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