In today’s business world, video marketing is king. And with good reason. Videos can help spread your message, engage customers, and drive leads. But creating a successful video marketing strategy can be complex and time-consuming. That’s where customer research comes in! By engaging with your target audience through customer research, you can develop a plan that works for your business. You’ll also be able to make informed decisions about what type of videos to produce and how to market them—all while keeping your bottom line in check. So get started on building the best video marketing strategy for your business today!

What is a Video Marketing Strategy?

A video marketing strategy is a plan that outlines how you will create, manage and publish videos for your business. A video marketing strategy can help increase your brand awareness, increase traffic to your website or blog, and achieve other goals related to online marketing.

How to Create and manage a Video Marketing Strategy

Creating a successful video marketing strategy starts with creating an effective video manifesto. This document explains the long-term goals of your business, what you want viewers to learn from your videos, and how you will reach these goals. Next, develop an overall editing and cinematography strategy that will help you ensure that each video is both engaging and visually appealing. Finally, create targeted content for each channel that will best serve your audience.

How to Use a Video Marketing Strategy to Increase Your Business

Use a video marketing strategy as a way to increase sales by driving traffic to your website or blog through conversion rates and target clients who are interested in what you have to offer. Additionally, use videos as part of customer service campaigns or as showcases for new products or services. By following these tips, you can create successful videos that serve your business objectives perfectly.

Types of video marketing

How to Make Video Marketing Work for Your Business
  1. A video about company culture

Videos about company culture show your brand’s human side. They should highlight the employees and initiatives that make your business great by demonstrating what it’s like to work there to your audience.

Traditional culture videos frequently combine b-roll footage of people working, having fun, or attending an offsite with a few in-person interviews with employees. Nevertheless, why not play around with it and try something a little novel? You could, for instance, use puppets like Dropbox did or have your team record themselves singing a hit song over Zoom.

  1. A video interview or Q&A

Videos with interviews or Q&A sessions respond to the most pertinent queries from your audience. You could create a solo video where a team member responds to pre-submitted questions or have an on-screen conversation with a thought leader, client, or team member. Additionally, you have the option of pre-recording your interview or conducting it live, and then posting the recording to your social media accounts or videos.

Using interview videos, you can make your audience feel heard and seen. By associating your business with a well-known thought leader or personality, they can also help you increase brand recognition and authority. We adore how Dubsado developed the Instagram Live interview series dubbed “Tea Time with Becca.”

  1. A product or feature video

These videos serve as “show-and-tell” advertisements that focus on a particular benefit of your goods or services. They might be helpful in educating potential clients and enlightening them about what you do. However, the production quality of a feature or product video is crucial. Make sure the videos look polished and professional because they should convert viewers into customers.

Watch the feature/product video Salesforce uses to highlight the Workplace Command Center. Despite the fact that it is essentially a screen share, the editing, music, and voice-over add a level of professionalism that makes the video stand out.

  1. a video explanation

Explainer videos should make it clear to viewers who may not be familiar with your brand what your business does. A good explainer should make your audience want to learn more by clearly describing the issue your business is addressing, the people you assist, and how it operates.

This Okta explainer video hits the mark. The business creates a highly technical solution (enterprise-grade, identity management service). Nevertheless, the video effectively explains what they do and injects some humor into the mix.

  1. Live video

The majority of social media platforms now allow users to make live streaming videos, which are excellent for interacting with your audience in the present. Live video can be used for webinars, Q&A sessions, and company announcements.

Shopify hosted a virtual panel with well-known Black professionals using live video. With the added benefit of a recording that Shopify followers can watch and re-watch whenever they want, the live format ups the excitement and urgency of the viewing experience.

How to Make Video Marketing Work for Your Business
  1. Video content created by users

have time and resources restrictions? Encourage your followers to make videos using your product to generate content for your brand. You can ask for video submissions in a contest, approach influencers, or reuse videos that your fans have organically posted (with their permission, of course!).

This Instagram video from Glossier is a great illustration of user-generated content. The humorous idea (“things to do while masking”) adds a touch of quirkiness that fits with the company’s youthful brand while still showing a real customer using the product.

  1. Video recapping the event

You can showcase your company’s character or raise awareness for your most significant initiatives by making videos of your company events. Videos from your own events or ones you attend can be made. Recap videos can also be recorded and edited together, and your event can be live streamed on Facebook, Instagram, or YouTube.

  1. Videos of webinars and online events

These kinds of videos are still a very effective way to inform your audience on subjects that are important to them, even though webinars are an outdated marketing staple. They’re also a fantastic tool for getting people to click on your paid offers after viewing your free trials or content.

In most cases, a video call is used to present a slide deck during a webinar (check out the example from Planoly below). You can also make webinars where you conduct product reviews with some existing clients or hold roundtable discussions with a number of thought leaders in your industry.

  1. A how-to or tutorial video

With regard to your product or service, a how-to or tutorial style video walks your viewers through a procedure or responds to a frequently asked question. These examples of educational content marketing are excellent for establishing your brand’s credibility and trust and positioning it as a valuable resource.

A how-to IGTV video on converting inactive traffic into leads was produced by Hubspot. The content marketing guide’s simple graphics, clear step-by-step format, and easy-to-read captions make it easy to understand even when the subject is somewhat overwhelming.

  1. Videos with educational content

On a platform like YouTube, you can produce original content in a manner similar to how businesses produce content for their blogs. The strategy is to choose a subject that fits with your brand and content strategy, then make a video instead of a traditional post!

Hot tip: You can use successful blog content you already have as the script for your video, as Looka did with their video on coming up with original business names.

How to Make Video Marketing Work for Your Business

How to Make Video Marketing Work for Your Business

Start with a video marketing strategy before you setup, record, or edit anything. Why? Because every choice you make while making your video will relate back to its goal and the action you want viewers to take after watching it.

You’ll find yourself in a frenzy of re-shooting, re-framing, and editing if your team can’t agree on a clear goal. That is a significant time waster. Therefore, start the process with a well-defined plan.

  1. Decide on your target audience and research how much time they spend there.

You should aim your videos at a particular audience due to the popularity of video and user-generated video content. Start developing strong buyer personas right away if you don’t already have them. Make sure to update your buyer personas, if you already have them, to reflect the most recent video research.

  1. Make contact with stakeholders to establish agreement on a video plan.

When creating a video, there are frequently many participants. How can you guarantee that they are all in line?

Send a survey you’ve created using SurveyMonkey or Google Forms to the project’s stakeholders. You can do this by asking the same questions of everyone and collecting their answers in one location.

It’s crucial to reach consensus at this point on a specific set of objectives. Is the goal of your video marketing to raise brand recognition? Increase event ticket sales? introduce a fresh product? Following the viewing of the video, what do you want your audience to do?

  1. Establish a budget and timeframe for your video.

Consider video as a streamlined, less expensive, and quicker version of your favorite movie. While a video requires fewer resources to be successful, the production process can still be time-consuming and costly. Planning and project management can help you save both time and money.

Establish a precise schedule for each step of the procedure and account for unforeseen delays. The talents of many different people are needed for even a small video production. Therefore, you want to ensure that you can still deliver your video on schedule even if there are unforeseen difficulties and changes.

  1. Decide which platform will best allow you to share your video.

Consider where you’ll broadcast your video before you start producing it. SEO for YouTube is rising in importance alongside SEO for websites. Consider the search terms used on that platform. You should also think about:

  • Average viewing duration Size and audio restrictions
  • Communities\sBudget\sPromotion

Videos are frequently used for advertising, but they don’t just advertise themselves. While some platforms have built-in tools for promotion, others will require you to put in some work and time to increase the number of people who see your video content. You can choose the best platform for your video campaign using the list of available video platforms.

  1. Create messaging and pick the best video formats for your personas.

Videos should convey a message, which is crucial. Use one of these marketing video examples as inspiration for your video strategy if you’re not sure where to begin. Align your video messages with the flywheel if you are unsure of the best message to deliver to customers at various points in the buyer journey.

Think about the potential creative obstacles that might arise while keeping in mind your resources, skills, and budget. Do you require a graphic designer to produce lower thirds? Are you going to make a live-action or an animated video?

  1. Choose the metrics you’ll monitor and the criteria by which you’ll judge your success.

The best metrics to determine whether you’ve achieved your video goals should be identified before you start the production process.

You can choose to use your preferred platform’s metrics by default. However, this may make it challenging to assess the long-term effectiveness of your video strategy. Additionally, it may make it challenging to assess the success of multichannel video strategies.

How to Use a Video Marketing Strategy to Increase Your Business.

How to Make Video Marketing Work for Your Business

A video marketing strategy is the set of steps you take to reach and engage your target market. The goal of a video marketing campaign is to create a compelling and engaging story that will encourage customers to visit your website, view your videos, or sign up for your email list.

There are a variety of different video marketing strategies that can be used in order to reach and engage your target market. There are three main types of video marketing: product placement, social media promotion, and search engine optimization (SEO).

Product placement is when a company or product appears in one of your videos without being mentioned explicitly. This can be done through products you sell or through locations you visit. Social media promotion is when you post pictures and videos on social media with the hope of gaining followers and customers who might later want to buy products from you. SEO is when you use search engines to improve the visibility of your website so that it appears higher in search results.

To choose the right video marketing strategy for your business, it’s important to understand what type of customer you’re targeting and how best to reach them. Additionally, it’s helpful to understand the basics about video marketing including its purpose, goals, objectives, and rules. Once you have these concepts under control, it’s time to start planning and executing the campaign!

Plan and Execute the Video Marketing Strategy

The first step in any successful video marketing campaign is planning- this includes figuring out what type of content we should produce (video segments/clips, blog posts, etc.), who our target audience is (customers or prospects), what channels we should use (Facebook (/likes/, Twitter /follows/, Google+, etc.), where we should place our videos (web sites/websites within our company/brands/etc.), how many videos we should make (maximum 4 per day), how often we should publish each video( Weekly maximum 3 per day), how much money we should spend on advertising (minimum $50 per month)), and how much time we need to plan each shoot/edit each clip( Minimum 1 week). Once allocating these resources becomes easier, starting off with a strong foundations will result in better finished products overall!

Tips for Successfully Using a Video Marketing Strategy.

When setting up your video marketing strategy, it’s important to choose the right time for your video campaign. Choose a suitable moment when your audience is most likely to be interested in your product or service. For example, if you’re targeting millennials, don’t try to market your product during the morning hours when people are fresh off of work. Instead, focus on videos that will be popular with this age group and release them during evening times when they’re more likely to have an appetite for content.

Likewise, don’t release videos during peak hours when people are already working or trying to spend their free time. Instead, schedule videos for after sunset or before bedtime so that viewers can get some rest and relax before continuing with their day.

Additionally, use the right social media platforms to promote your video marketing strategy. On YouTube, use keywords in high-quality titles and post videos that are interesting and engaging for viewers to watch. On Instagram, use hashtags (#video #marketing) and other tags in order to help followers follow along as you share new footage and updates about your marketing campaign. Finally, make sure that all of your social media posts include images and audio files so that viewers can see what you’re talking about live.

Use the Right Social Media Platforms

Facebook is a great platform for launching video campaigns because it offers a large user base and easy interactivity with users. You can also use Facebook Live to share footage of events or interviews with customers or partners while maintaining a professional appearance on the platform. Twitter is also a great choice for launching video campaigns as it has many followers who are interested in what you have to say and can respond quickly to questions.

Twitter also provides excellent graphics and animation capabilities which allows you to create compelling videos easily without any coding skills required. Additionally, Twitter is a great platform for sharing photos and videos of your product or service with a wide audience.

Use the Right Graphics and Animation

Video marketing can be a powerful marketing tool if you use the right graphics and animation capabilities. By using high-quality graphics and animations, you can make your videos look professional and attract viewers who may not have considered watching a video before. Additionally, by having catchy and memorable tunes that are easily heard in video advertising, you can increase the likelihood that viewers will actually watch your video.

Finally, make sure that all of your social media posts include images and audio files so that viewers can see what you’re talking about live. This way, they won’t have to wait for your next video campaign to start to get their hands on some information about what you’re doing.


A video marketing strategy is an effective way to increase your business. By choosing the right strategy and executing it correctly, you can reach a larger audience and boost sales. Additionally, using the correct social media platforms, graphics, animation, and content can help make your videos stand out from the rest. By following these tips, you can make sure that your video marketing campaign is successful.

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