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How To Send Email Marketing On Shopify

Canadian small business owners are increasingly turning to Shopify for their eCommerce needs. And the decision is not a difficult one – Shopify makes it easy for entrepreneurs to create an online store, and its robust email marketing platform makes it a breeze to send out marketing content.

But how do you go about How To Send Email Marketing On Shopify, shopify email vs klaviyo, shopify email marketing vs mailchimp and best email marketing for shopify. Here are some tips and tricks for getting started!

How To Send Email Marketing On Shopify

First, set up your Shopify email marketing account. By following these steps, you’ll be able to send out email campaigns on your shopify website.

1. Log in to your shopify account and click on the “E-commerce” tab.

2. Click on the “Email Marketing Settings” button and enter your e-mail addresses into the fields below.

3. Click on the “Create Account” button and enter your login information into the form below.

4. After setting up your email marketing account, you can start sending out newsletters and emails to your customers! To do this, add a new field to your contact forms and enter the subject of your newsletter or email:

5. Type in the body of your email and click on the “Send” button to send out your first batch of emails!

How to Use Email Marketing to Grow Your Shopify Business.

To get product ideas, start by sending out email campaigns that focus on your unique selling proposition. This means creating ads and emails that are specifically tailored to the needs of your customers.

Use Email Marketing to Get Customers

shrewdly use email marketing to target potential buyers. By targeting prospects based on interests, you can increase your chances of making a sale.

Use Email Marketing to Getselling Volume

If you want to be a successful shopify business, you need to sell more than just products! You need to also generate sales and make money from your traffic. To do this, you’ll need to generate leads and convert them into purchases.

Use Email Marketing to Increase Shopify Sales

By using email marketing to increase sales, you’ll be able to make more money and continue growing your business at an impressive rate. By following these tips, you’ll be on your way to becoming a successful shopify entrepreneur.

Tips for Successful Email Marketing on Shopify.

One of the best ways to increase sales on Shopify is by using email marketing. Email marketing can be used in a number of different ways, and can be an effective way to reach a larger audience. You can use email marketing to:

– create a marketing campaign that’s relevant to your product or service

– send out automated content that’s tailored to your customers

– target specific demographics

– set up drip campaigns that keep customers coming back for more

Use Email Marketing to Increase Shopify Sales Volume

Another great way to increase sales on Shopify is by using email marketing to achieve increased sales volume. You can do this by using different methods to send out your emails, such as:

– using a lead capture form that allows you to track the number of leads received

– setting up a drip campaign that sends out emails week after week

– using a lead nurturing process that helps you keep customers engaged and buying from your store

Use Email Marketing to Increase Shopify Sales Volume

If you want to increase sales on Shopify, then it’s important to use email marketing in a way that benefits your business. One way to do this is by using a lead nurturing process that helps you keep customers engaged and buying from your store. By doing this, you’ll be able to increase sales volume and ensure that your shop remains at the top of the list for customers.

Shopify Email vs Klaviyo

One of the top email marketing apps for Shopify stores is Klaviyo, and the other is Shopify Email. So how do you choose the one that best matches your company? For a thorough comparison, keep reading.


Klaviyo and Shopify Email both offer all the essential elements required to launch email marketing campaigns. You can access pre-made email templates, add your message to them, and modify them to reflect your brand. Additionally, you can broadcast your emails to all or a specific set of contacts. Then, you can keep an eye on how each campaign is doing and get information about how to make it better.

The biggest benefit of using Shopify’s email tool is that it is integrated with your entire online store and can access data straight from it. When filling up the content blocks in your emails, this is really helpful. Since all data is automatically exchanged between your store and your email marketing platform, this is also useful for statistics.

Although Shopify email automation has not yet been implemented, using Klaviyo email marketing for Shopify has the extra benefit of automated workflows. You can program messages to automatically broadcast on Klaviyo when a certain event or action occurs.

Klaviyo also functions as an SMS marketing channel. You can execute SMS campaigns independently or in conjunction with your email campaigns. If you wish to SMS your consumers while utilizing Shopify Email, you’ll need to use a different provider. None of the two alternatives offers as many channel options as Omnisend, which can be used for social network advertising, email, SMS, and web push alerts.


The cost of using Shopify Email will surely be lower because your store is established on Shopify. Every Shopify plan includes the service by default. You will only be charged extra for broadcasts that go beyond your monthly email allowance of 2,500 emails.

The cost of Shopify Email is reasonable at just $1 per 1,000 emails sent in excess of the monthly cap. Therefore, even if you send 10,000 emails every month, the extra expense you incur each month will only be $7.50. The price of your plan is unaffected by the quantity of subscribers you have.

In contrast, one of Klaviyo’s drawbacks is frequently cited as cost. But that doesn’t mean the price isn’t justified by the value. However, if you can’t fully utilize all of its features, it can too expensive.

You can utilize Klaviyo’s email platform without paying a fee. However, that plan has a cap of 250 contacts and 500 email sends. Beyond those restrictions, you will have to use paid options, which begin at $20 per month. Your Klaviyo fees increase as your opt-in list expands. Sending SMS is a separate service fee.

You can send emails indefinitely on paid Klaviyo accounts up to the point where your opt-in list reaches 45,000 subscribers. Then, you’ll only be allowed to send 500,000 emails every month, which is usually plenty even for big businesses.

Ease of use

It’s impressive that the Shopify Email app has almost a thousand reviews on the Shopify App Store given how new it is. It has an impressive overall rating of 4.4, and a brief scan of the reviews reveals that it is straightforward and simple to use.

It’s hardly unexpected that the Klaviyo app has more reviews (almost 1,500), but a little lower overall rating (4.2). Many pleased customers agree that Klaviyo is simple to use, even for those without technical or marketing background, similar to how Shopify Email is.

Even though both systems have excellent reviews, neither has garnered as many as the nearly 4,000 reviews and average 4.7 overall rating of the Omnisend Shopify app. But like the other two, Omnisend is frequently praised for being simple to use.

However, using Shopify Email has the advantage that it already functions similarly to the rest of the Shopify platform, saving you time from having to learn something new. There are also fewer things you can perform on the app, which means there are fewer things to figure out, because it simply has fundamental email marketing features.

Contrarily, Klaviyo’s large feature list inevitably makes it more challenging to use. However, given that your campaigns could be far more effective on the platform, the additional work

Design and templates

When it comes to available design and themes, there is no Shopify Email vs. Klaviyo battle. Both have pre-built, easily editable themes, while Shopify Email has less options overall. Shopify will undoubtedly continue to expand their library of templates, but it will take some time before they can match the number that Klaviyo has accumulated over the past ten years.

Showcase, an online gallery of the greatest designs and advertising campaigns for the app, is another benefit that Klaviyo offers. These are designs that are used in the real world by genuine brands and can serve as a great source of inspiration for your own advertising efforts.

Similar to Omnisend’s, Klaviyo’s email templates have high-quality design and an editor that lets you add, remove, or modify content blocks. However, because you can include dynamic material like special coupon codes and tailored product recommendations, the content blocks offered by Omnisend are significantly more sophisticated.


Many people want Shopify to have email automation, however it is not yet available. Contrarily, Klaviyo has long been a leader in email marketing automation, and it just made it possible to integrate SMS into workflows.

Marketers are prepared to pay for Klaviyo in large part because to automations. You can create your own automatic workflows or make use of any of the ones the software has already included. Pre-built email workflows that manage cart abandonment, follow-ups after purchases (such requesting reviews), and client reactivation are among the most helpful.

The automation capabilities of Klaviyo are unquestionably strong and competitive with Omnisend’s. The main benefit of Omnisend is that push notifications can be included in workflows.

Best Email Marketing For Shopify

1. Omnisend

Omnisend, a multi-channel provider, takes the top rank on our list with a clear emphasis on e-commerce. In addition to some really fun email features like gift boxes, scratch cards, and other incentives, this slick solution offers a variety of automated workflows targeted at different points of the customer experience (browse abandonment, cart abandonment, order confirmations, etc.).

With Omnisend, you can send SMS, push alerts, Facebook and WhatsApp messages in addition to email.


500 monthly emails to a maximum of 250 contacts: free
Up to 6,000 emails per month and 500 contactable subscribers: $16
12,000 emails each month with up to 1,000 contactable subscribers; $20 per month
60,000 emails per month and 5,000 contactable subscribers: $65

2. ActiveCampaign

Similar to GetResponse, ActiveCampaign has built a strong reputation for itself in the marketing automation space. Due to its deep data integration with Shopify, it is now making this available to Shopify store owners.

Store owners can benefit from capabilities like the CRM offered by Active Campaign, dynamic segments and tagging, conditional email content (different offers and items based on a contact’s interests), and, of course, sophisticated automations. There are also more integration possibilities (Zapier, Revenue Conduit).


1,000 emails per month and under: $29
5,000 emails per month or less: $99 per month
10,000 emails per month or less: $155 per month

3. GetResponse

GetResponse, a formidable supplier of marketing automation, goes a little bit further than your standard email marketing service. By providing tools like landing pages, webinars, and a CRM, it does this.

With its Deep Data integration enabling synced customer, order, and product data, smart segmentation and tagging, and automated campaigns, it also happens to be one of the top solutions for Shopify email marketing.


$19 a month gets you unlimited emails and up to 1,000 subscribers.
$54 a month gets you 5,000 subscribers with unlimited emails.
Unlimited emails and up to 10,000 subscribers for $79 per month

4. Klaviyo

Klaviyo is an excellent choice for Shopify store owners because it is specifically designed marketing software for e-commerce. According to Klaviyo, “Shopify stores make $85 for every dollar they spend on Klaviyo,” on average. Who knows how this stacks out against the other tools on the list, but that ROI is respectable.

Their sophisticated segmentation and marketing automation routines, which are surprisingly simple to set up, are without a doubt to blame for this rise in revenues.


Free for up to 250 subscribers and 500 emails each month.
$30 per month gets you unlimited emails and up to 1,000 subscribers.
Unlimited emails and up to 5,000 subscribers for $100 per month.
Unlimited emails and up to 10,000 subscribers for $150 per month

5. Drip

Drip is the tool for you if you want to be able to build automations around even the smallest actions customers take on your store (such as viewing a product, creating/deleting a checkout, placing/cancelling an order, etc.), or around extremely specific data points (such as what brand they purchased or how much they spent). They refer to themselves as the “Ecommerce CRM” for this reason since they place a high value on facilitating communications at each stage of the unique customer’s journey.

You may mix targeted Facebook advertisements with your Shopify automated campaigns thanks to their integration with Facebook Customer Audiences.


2,500 contacts or less: $39 per month
5,000 contacts or less: $89 per month
10,000 emails per month or less: $154

6. Sendinblue

Sendinblue is a top tool for Shopify shop companies on a tight budget. Despite the fact that there are other email marketing tools, this one stands out as a feature-rich solution with great value. Sendinblue, originally a provider of transactional email, has entered the multichannel market by introducing SMS in addition to email. Not to mention some truly remarkable features like lead scoring, Facebook advertisements, automations, and landing pages.


9,000 emails or fewer per month: free (maximum 300 emails daily)
$25 for up to 10,000 emails every month
40,000 emails per month or less: $32
60,000 emails per month or less: $45


Selling products on Shopify can be a great way to reach a larger audience and boost sales. However, it’s important to take some time to prepare your listings and promotional strategy before you get started. By optimizing your product listings for SEO, creating attractive photos, and pricing your products competitively, you can give yourself the best chance for success. Promoting your products through social media, influencers, and other marketing channels can also help you reach more potential customers. By monitoring your sales and making necessary adjustments, you can ensure that your business is successful in the long run.

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