The start of affiliate marketing UK begins with thinking about creating extra income. The truth is that there are a lot of people that work at their 9 to 5 jobs and daydream of doing something different which would provide them with extra income. Affiliate Marketing is the key to achieving your goal.
It’s no secret that I am a huge fan of affiliate marketing. Affiliate marketing is especially fun when you are making a passive income to supplement your already established blog. In this article, I want to teach you how to start affiliate marketing in the UK.
What Is Affiliate Marketing?
Affiliate marketing is the process by which an affiliate earns a commission for marketing another person’s or company’s products. The affiliate simply searches for a product they enjoy, then promotes that product and earns a piece of the profit from each sale they make. The sales are tracked via affiliate links from one website to another.
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How Does Affiliate Marketing Work?
Because affiliate marketing works by spreading the responsibilities of product marketing and creation across parties, it manages to leverage the abilities of a variety of individuals for a more effective marketing strategy while providing contributors with a share of the profit. To make this work, three different parties must be involved:
- Seller and product creators.
- The affiliate or advertiser.
- The consumer.
Let’s delve into the complex relationship these three parties share to ensure affiliate marketing is a success.
1. Seller and product creators.
The seller, whether a solo entrepreneur or large enterprise, is a vendor, merchant, product creator, or retailer with a product to market. The product can be a physical object, like household goods, or a service, like makeup tutorials.
Also known as the brand, the seller does not need to be actively involved in the marketing, but they may also be the advertiser and profit from the revenue sharing associated with affiliate marketing.
For example, the seller could be an ecommerce merchant that started a dropshipping business and wants to reach a new audience by paying affiliate websites to promote their products. Or the seller could be a SaaS company that leverages affiliates to help sell their marketing software.
2. The affiliate or publisher.
Also known as a publisher, the affiliate can be either an individual or a company that markets the seller’s product in an appealing way to potential consumers. In other words, the affiliate promotes the product to persuade consumers that it is valuable or beneficial to them and convince them to purchase the product. If the consumer does end up buying the product, the affiliate receives a portion of the revenue made.
Affiliates often have a very specific audience to whom they market, generally adhering to that audience’s interests. This creates a defined niche or personal brand that helps the affiliate attract consumers who will be most likely to act on the promotion.
3. The consumer.
Whether the consumer knows it or not, they (and their purchases) are the drivers of affiliate marketing. Affiliates share these products with them on social media, blogs, and websites.
When consumers buy the product, the seller and the affiliate share the profits. Sometimes the affiliate will choose to be upfront with the consumer by disclosing that they are receiving commission for the sales they make. Other times the consumer may be completely oblivious to the affiliate marketing infrastructure behind their purchase.
Either way, they will rarely pay more for the product purchased through affiliate marketing; the affiliate’s share of the profit is included in the retail price. The consumer will complete the purchase process and receive the product as normal, unaffected by the affiliate marketing system in which they are a significant part.
How Do Affiliate Marketers Get Paid?
A quick and inexpensive method of making money without the hassle of actually selling a product, affiliate marketing has an undeniable draw for those looking to increase their income online. But how does an affiliate get paid after linking the seller to the consumer?
The answer can get complicated.
The consumer doesn’t always need to buy the product for the affiliate to get a kickback. Depending on the program, the affiliate’s contribution to the seller’s sales will be measured differently.
Here’s How to Start Affiliate Marketing on Your Blog in 8 Steps:
- Step 1: Create a Website or A Blog
- Step 2: Choose an Industry, and then Niche Down
- Step 3: Research Products in Your Niche that You Can Review
- Step 4: Sign Up for the Amazon Affiliate Program
- Step 5: Find affiliate programs for the other products you want to review
- Step 6: Create content in the form of tutorials, review posts, resource pages or emails and use your affiliate link
- Step 7: Optimize the page and track your rankings in Google
- Step 8: Rinse and Repeat!
We’ll cover all of these steps (and more) in detail in this post, but it’s important to understand the general process from the beginning.
How to Make Your First Dollar Through Affiliate Marketing
There are lots of approaches to making money with affiliate links. But if I was just beginning to learn how to become an affiliate marketer, and needed to say, make a hundred bucks this week? This video shows you step by step, exactly how I’d do it:
One of the things I love about this type of monetization is that affiliate marketing for beginners is actually really easy to jump into (even without a bunch of technical knowledge).
Then as your site grows and your marketing skills grow you can begin to learn more advanced strategies and tactics.
How Much Money Can You Make With Affiliate Marketing?
The amount you can make will vary wildly – it honestly falls somewhere between zero and millions.
Your income will be directly related to the type of offers you promote, how much traffic you get to the site, and your grasp of other online marketing skills like email marketing and SEO.
But in this post you’ll get a pretty good sense of the earning potential from different types of promotions.
How Do You Become an Affiliate Marketer?
Here’s the thing, you can pick just about any product that you can buy online, and there will be an affiliate program that will pay you a finders fee for referring a sale.
However, just because you can promote anything, doesn’t mean you should.
The most important thing to consider when selecting a product to market is, “is it relevant to your audience?”
For instance, for me to try and advertise for dumbbells on Location Rebel probably isn’t the smartest thing, because 99% of my audience could care less about them.
However, for me to promote, say, WP Engine a WordPress hosting company – makes much more sense, since almost every one of my readers either has or has considered starting a website.
And just recently, we promoted Streak as an awesome tool for freelancers to use to monitor leads right from their inbox. Once again, that’s something that speaks directly to the audience.
Questions to Ask Before Promoting an Affiliate Product
When I’m trying to decide what to promote I always ask myself the following questions:
- Do I use this product?
- Will the vast majority of my readers benefit from using this product?
- Is the buying process easy?
- Is there a good affiliate commission rate? (Not always necessary)
If I answer yes to each of these questions, then it’s probably a good fit and worth promoting.
Action Item: Make a list of products that you use that you think your blog audience would benefit from using as well. Try to think of as many as you can.
And remember, these can include complementary products as well. If you write about travel, for instance, you can include tons of complementary products like luggage, headphones, backpacks, and clothing too.
Start Affiliate Marketing: Physical Products vs. Information Products vs. Services
Ok, you should have an idea of which products you might want to promote – now it’s time to decide which of those are the best fit for you and your audience.
There are three different types of affiliate products you can promote:
- Physical Products
- Information Products
Each of these has pros and cons, and we’re going to look at those now.
Amazon Affiliate Marketing: How to Market Physical Products
Physical products are probably the easiest thing to promote for one reason, and one reason only: Amazon.
Amazon has the world’s largest affiliate program, and once you sign up, you can get a link for any product on the site, earn a (small) commission on it!
Check it out using this example from my site Breaking Eighty, a golf bag.
So you see at the very top there I have my Amazon Associates links. What I do is type the item into the the search box and then click on the type of link I want (usually text).
Here it is in action.
I type ‘golf bag’ into the search box.
And then, once I’m on the page of the bag I want to highlight in my review I click ‘text’ from the Get Link bar at the top.
You’ll see that there will be a store and tracking ID (I’ve blocked these) and then in the text box, a shortened link that will go right to this golf bag.
Anytime someone clicks that link, their cookie is recorded in Amazon as coming from me, so when they buy something I will get a small % of commission.
Pretty cool, right?
Well, yes and no.
Commission rates on physical products are notoriously low, due to all of the factors that go into selling them (manufacturing, wholesaling, shipping, etc). And in 2017, they made a few changes to the rate structure.
Here’s a look at part of the rate table today. You can check this link for a full listing of the rate information.
So you can earn a 4% commission on a lot of stuff, as high as 10% on luxury and fashion, and as low as 1% on video games.
Even if you’re selling thousands of items a month, you’re still making less than a 10% commission. Because of this, I know a ton of people who make a little bit of money off of Amazon affiliate websites, but few who make thousands.
Average Physical Product Commissions: 1-10%. Anything over 10% is very good.
How to Sign Up for Amazon’s Partner Program
Signing up for Amazon’s affiliate program is an excellent starting point.
Because the chances are good you already use Amazon, are familiar with it, and your readers are too.
You can sign up and get links immediately from the Amazon Affiliate program right here.
If you want to find affiliate programs for specific companies, I would start with Flex Offers.
Many of the largest companies work with them (for instance many of the golf companies I work with), and building a relationship with a larger affiliate network can lead to more opportunities that you might not have found otherwise.
We did a whole post on Amazon affiliate marketing if you want to learn more about how to get started. Just keep in mind, this was shot before the most recent rate decrease.
Join the Affiliate Program today. Simply create your account, fill out your profile and complete a quick verification process to get started.