Ever wonder what it takes to create high-quality content for your Youtube channel? In this report, we’ll show you step by step. Learn how to find ideas, create topics, record videos, edit videos and more! With a few minutes of your time each day, you can learn how to start content creation on Youtube today.
This article is all about how to start making content on Youtube. If you are reading this, you most likely are interested in starting your own YouTube channel. This could be for a variety of reasons but the ultimate goal is to build subscribers and make money.
What Exactly Is a YouTube Content Creator?
This is the burning question. What is a YouTube content creator? YouTubers, as they’re commonly referred to, are individuals who produce content to upload to the social media platform YouTube.
YouTube is, after all, built for content creators.
There are all sorts of YTC’s who focus on various categories. Comedy skits, music and movie reviews, travel vlogs, style advice, etc.
You get the idea, there can be YouTube channels for anything and everything, and the content creators are who create the content, upload it and run the channel.
Another way of thinking about successful YouTube content creators is as influencers. Just like influencers who post on platforms like Instagram and TikTok, YTC’s are influencers who use YouTube as their main platform for posting content.
What Makes Content Creators on YouTube Different From One Another?
Obviously, not all content creators are the same. Here are some things that differentiate YTC’s…
A content creator’s niche is the category in which their channel falls into. It helps determine what kind of content they’ll make and who their target audience will be.
Technically, anyone who has an active YouTube channel is a YTC, but you’ll see a lot of variation in the sizes of YouTube creator’s followings.
Some channels have single-digit subscribers and some have tens of millions of subscribers.
There are a lot of YouTube content creators who are on the center stage of their channel. You’ll see them in all of their videos or at least hear them speaking.
That’s very common, but there are other creators who prefer to let the subject of their videos soak up all of the attention.
If you check out some different channels on YouTube, you’ll see a wide array of production styles.
Some YTC’s have a DIY approach and prefer to film everything themselves using a phone, laptop or video camera.
Other content creators shoot high budget videos and hire production companies, editors, animators, videographers, etc.
There isn’t really a right or wrong way to do it. It all depends on your ideal aesthetic, your target audience and your budget.
How to Make a YouTube Video
Create a YouTube Video Strategy
Choose the right topic (for the right audience)
Want to know the best-kept secret about being successful on YouTube (or any other content platform)?
It has very little with you as the creator.
You can be charismatic, funny, and smart — but if you don’t provide value, your videos are useless.
It’s not about you or what you can gain. If you show up to YouTube looking to get something out of it, you probably won’t be very successful.
You need to focus on your audience. Not yourself.
Find your perfect audience for YouTube
“Who is your audience?”
Knowing your audience will guide nearly every decision you make about your video.
Knowing general information is helpful, but think about your specific audience.
- What are their problems?
- What do they need to know?
- What will they learn from your video?
- How does your video benefit them?
If you can’t answer these basic questions you need to dig deeper. The answers to these questions will guide you as you plan out and create your video.
As you start looking at what your audience wants and needs, there are some things you can do to help you narrow your focus.
Here’s advice from YouTube experts who have learned (from a lot of practice and work) what you need to define your audience.
YouTube Marketing Consultant Owen Video says, “The very first thing we do is run our clients through a questionnaire that helps them to get the biggest topics that the audience would be interested in.”
Jeremy Vest, Director of Marketing for vidIQ, suggests that listening is critical because “if you don’t listen to your audience then…you’re not going to serve them very well.” However, it’s not all about just seeking what the viewer wants.
Once you have a sense of your audience, you need to create content that matches your persona. It doesn’t matter if your video doesn’t work for other groups or other personas.
When you’re just starting out you want your audience to be as specific as possible.
Niche is good. Broad is bad.
Focus your content on helping the viewer achieve their goals. If you’re selling software, you need to make sure your video helps the viewer learn exactly what they need to be successful.
Fernando Silva, Account Executive for Wistia, emphasizes this need and suggests that we must “[get] a sense to what your audience is actually interested in and what they want to keep watching or maybe what doesn’t interest them. It … helps you make better content in the future.”
If you work hard to understand your audience but aren’t sure of what you should create for them, Tyler Lessard, Vice President of Marketing at Vidyard, stresses that you should, “focus more on the quality of the content and how you deliver it. Making sure it’s relevant to your audience, and I think that’s a simple way to start.”
Throw perfection out the window
It’s really that simple.
I know it can be tempting to watch the big-name YouTubers and think you have to create videos just like that and engage a massive audience all at once, but all of those thoughts can be paralyzing.
“I personally believe that we’re all on the same plane, whether you’re a business or whether you’re an individual creator. Because we all start somewhere…”Amy Landino, Co-founder of Aftermarq, and Best-Selling author of Vlog Like a Boss.
Too many people worry about getting things perfect from the beginning. We paralyze ourselves into not creating anything or releasing our content because we’re so concerned about whether we have all the right equipment, or if every part is perfect.
What should you do if you find yourself stuck on making it perfect?
Start by asking yourself a few questions:
- Will my audience not clearly understand the purpose of the video if these changes aren’t made?
- Will the video, as is, achieve your goal?
- Does the video contain something incorrect that would seriously impact the viewer?
- What is the worst that will happen if the current version is released as is?
- Can the time that could be spent continuing to edit be put to better use on another project?
Once you answer these questions, give yourself permission to move on. If you focus too much on creating the perfect video you will limit yourself in the long run.
Make sure your video is found on YouTube
A video can’t be successful if no one sees it! You must consider Search Engine Optimization (SEO) when you start creating your video.
There is a lot to learn and figure out, but mainly you want to get your content found by the people who are searching.
Two key ways to rank your YouTube videos:
- Make content that is good for the users
- Make content that is good for search engines
At the end of the day, you want your content to be found. SEO can be a hugely complicated endeavor, but you don’t have to do everything at once. The creators we talked with made a few easy suggestions.
Find YouTube ideas and topics
Now that you know your audience, you may be wondering “What should I make a YouTube video about?” The good news is that there are tons of ways to find YouTube video ideas that your audience is searching for.
Let’s say you run a home contracting business. You decide you are going to target your channel towards current homeowners looking to spruce up their house. Your initial video topics might include things like How to Remove Popcorn Ceilings or How to Refinish Your Kitchen Cabinets.
Understand YouTube equipment for beginners
It can be easy to get overwhelmed and feel like you don’t have the right tools to create your video.
It’s fun to have high-end equipment and there is no question that better equipment can produce a better quality video.
Keep in mind, too, that highly specialized equipment that can be complex to run, and requires considerable time and training to master.
Especially as you’re starting out, try not to worry too much about equipment.
First, learn to get good at creating the content and worry about leveling up your gear later.
Learn the first YouTube video you should make
There are all kinds of videos that people create on YouTube. The best video you can start with is an instructional video.
According to a recent TechSmith study, 53% of people reported watching two or more instructional videos per week (up 152% compared to 2013).
A simple tutorial or how-to video is a great way to get your feet wet.
These types of videos are all over YouTube, and with good reason.
According to a Pew research study that surveyed over 4,500 Americans in 2018, 87 percent of users said that YouTube is important for helping them figure out how to do things they haven’t done before.
That means you have a great opportunity to take create helpful and valuable instructional videos for your audience.
So you want to start a Youtube Channel and make it into a source of income? Creating content is fun and a new challenge for many people. It lets you “show the world” what you want, not just tell them. It gives you an opportunity to get your message out to millions of people instead of just one or two.