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How To Start Email Marketing From Scratch

If you’re like most people, you probably spend a lot of your time surfing the internet and checking email. But what about when you don’t have anything to do? How can you market your business without getting in a rut? Well, one way to get started is to start email marketing from scratch. In this guide, we’ll take you through everything you need to know on How To Start Email Marketing From Scratch, what is email marketing with example, types of email marketing and free email marketing.

What Is Email Marketing With Example?

Aside from order confirmations and direct responses to consumer inquiries, every email a business sends out might be categorized as email marketing. Internet marketing, which includes online marketing through websites, social media, blogs, and more, includes email marketing as one of its subsets.

Email marketing might include newsletters with company information, sales incentives, and subscriber-only offers. In the midst of a natural disaster or business controversy, marketing emails may also aim to communicate a general message on the company’s behalf.

Email marketing, at its best, enables companies to update customers and target audiences with specific marketing messages. The worst case scenario for this type of marketing is the constant annoyance of spam emails that drive clients away.

The Workings of Email Marketing

An email marketing campaign is simple to start up and monitor, which makes it affordable for small firms. For instance, you could provide a newsletter sign-up option on your website. You can send newsletters to an expanding audience as more individuals sign up. Customers can get the newsletter through your social media profiles as well.

An easy and efficient approach to share information about your business, forthcoming events, and exclusive deals is through a regular newsletter. Scheduling automated promotional emails for consumers who haven’t recently made a purchase is also made simple by email software.

You can target specific client groups or even individual customers using email marketing. One way to achieve this is to provide unique birthday specials to specific clients on goods or services.

For instance, a restaurant may text patrons on their birthdays with a coupon for 50% off an entree. This form of personalisation aids a company in establishing and maintaining a relationship with a consumer, which may boost sales and promote client loyalty.

How To Start Email Marketing From Scratch

You can begin using email marketing by taking the five steps below:

Select a service for email marketing.

Finding a service that works best for your company is the first step in developing an email marketing plan. There are numerous email marketing solutions available, each with a different set of functionality, including MailChimp, Constant Contact, and Hubspot. Determine your email marketing goals, some key features you require, the size of your audience or contact list, and the overall marketing program budget in order to select the option that is most appropriate for your company. Your email marketing service provider should be economical and adaptable.

Specify your objectives.

Think about the general objectives of your email marketing and digital marketing activities as you set up your email marketing provider and develop your new campaign. Establish benchmarks to gauge the overall success of your campaign. Considerations like customer acquisition, open rates, and how email marketing will fit into your overall plan must be made in this regard. Keep in mind that your email marketing initiatives should be focused and strategic. Don’t just send a jumble of messages with unrelated company news. You can stay on the right path as your marketing initiatives expand by setting some early goals.

Create a contact list.

You need to have a strong contact list if you want your email marketing plan to be successful. The inclusion of an opt-in form as part of your website’s e-commerce section, as well as the addition of opt-in forms on order confirmations and other customer surveys, are all excellent starting points. Remember that obtaining a customer’s consent to receive emails is the first step in efficient email marketing. You’ll land in the spam folder if you send emails to consumers who haven’t opted in.

Develop and carry out your first campaign.

Set up your first campaign with goals and benchmarks to gauge its overall success, just like you would when preparing your overarching objectives. Each campaign’s primary objective should be to support your overall marketing objectives. To produce a lovely message type that suits your business, concentrate on template design. To better design your total email marketing strategy, take into account additional crucial factors like the subject line, open rates, and conversion rates.

Test and improve

The method of email marketing will never be completely perfect. You should keep this in mind while you develop an effective strategy because it is continuously evolving. Track the many features of your emails as you roll out new campaigns. Deliverability, open rate, click-through rate, and conversion rate are all included in this. As you improve message frequency, subject lines, and general design, keep measuring these benchmarks. You can hone these elements as you develop your email marketing skills to produce a productive program.

Types Of Email Marketing

  1. Welcome Emails

Prospects are often not ready to do business when first approached.

According to studies, just 25% of leads are actually immediately sales-ready, while 50% of leads are qualified but not yet prepared to make a purchase.

Therefore, nurturing is essential to moving your leads closer to the buying stage.

Welcome emails with a human touch and an introduction of your company without a heavy sales push have higher open and click-through rates. Never launch a new product or service before establishing a rapport. Simply focus on making a positive first impression that demonstrates your knowledge of and competence in your sector in order to open doors for further communication.

2. Email Newsletters

In order to keep on their recipients’ minds, many companies and organizations send out email newsletters.

Since email newsletters are excellent tools for informing clients and prospects about your firm and showing employee profiles, company passion projects, and pertinent visuals, the majority of industrial enterprises really use them as the cornerstone of their email marketing programs.

You must decide your goal before we dive into the specifics of building email newsletters.

What do you hope to accomplish with your email newsletter? You could wish to cultivate your current contacts so that you become the first company people consider when they require a good or service in your sector. Another objective would be to boost sharing in order to expand your list of subscribers.

3. Dedicated Emails

Dedicated emails, often referred to as standalone emails, solely mention one offer. You may, for instance, invite your target audience to an industry event you are hosting or let them know about a new white paper you have just published.

You can introduce the key call-to-action by introducing it in dedicated emails. They are comparable to landing pages in this regard. The majority of the time, dedicated sends are used to contact your complete email database. This strategy is not always effective in increasing conversions and lowering unsubscribe rates.

4. Lead Nurturing Emails

Lead nurturing is an inbound marketing strategy that revolves around figuring out the specifics of your leads’ time and wants. For this reason, creating buyer personas is crucial to efficiently reaching your target demographic. Otherwise, your emails will be deleted or not opened.

Lead nurturing offers a closely linked series of emails with a clear goal and packed with helpful information. In this situation, lead nurturing provides more benefits than a single email blast.

5. Sponsorship Emails

Since you are sending emails to your own email list, every form of marketing email we’ve explored so far is predicated on that. Try using sponsored emails with display advertisements if you want to reach a new audience and gather new leads. Typically, a sponsorship involves you paying to have your material included in another vendor’s newsletter or targeted mailing.

6. Transactional Emails

Transactional emails are those that are sent in response to an activity that one of your contacts has taken and that help them finish that action. For instance, when you register for a webinar in your industry, you will fill out a form and get a transactional (thank-you) email that contains your login details. People will receive an email requesting them to click a link in order to confirm their registration if you are using a double opt-in system.

The messages you get from e-commerce websites that confirm your order, provide you with shipment information, and provide you with other information regarding your most recent purchase are known as transactionals.

7. Re-Engagement Emails

It might be time to send a re-engagement email to your subscribed customer list if metrics reveal that some of them have been inactive, in order to re-establish contact and goodwill.

Asking for input is a great method to remind people of your company. If they react, it’s a win-win situation because it means they are once again actively thinking about your company and you have new feedback to use for process improvements and marketing strategies.

The good news is that your email engagement rates will increase overall, and your email reputation will improve with internet service providers even if people decide to unsubscribe (ISPs).

8. Brand Story Emails

By utilizing emotional responses, storytelling may be a powerful method for communicating with clients and potential clients. So, ask yourself: Does your brand have a personal origin story? Would you like to contribute a company profile video?

Make your story clear in emails and other marketing materials, use your past to demonstrate reputation, and highlight your emphasis to demonstrate purpose. Starting with your unique selling proposition is a fantastic idea because every firm has a distinctive tale to share.

9. Video Emails

Video emails and brand story marketing are somewhat complementary. They are better able to creatively convey your company’s expertise and history. Please email:

  • video of a factory tour
  • A video highlighting a product or initiative
  • A Company overview

Since 95% of a video message is kept compared to 10% while reading text, including your films in email marketing is a wise move. Simply put, they have great engagement! Wistia conducted A/B testing on their email marketing campaigns and found that clicking on image rather than video thumbnails resulted in a 21.52% increase in clicks.

10. Review Request Emails

Millennials are the largest generation in the American workforce, and 73% of them participate in corporate purchasing choices, according to Pew Research & Merit. According to the industrial buying cycle, these customers don’t decide to make a purchase until they are 70% through the process before speaking to a supplier.

These customers frequently use review websites like Glassdoor, G2Crowd, and Google Reviews to investigate businesses based on what previous clients have to say. You can increase your trustworthiness and improve your search engine rankings by asking for evaluations of your company on these websites.

How to Start a Email Marketing Campaign.

In order to start a successful email marketing campaign, you first need to plan your objectives and goals. Next, research the topic of your email campaign. Once you have a solid understanding of the topic, you can begin writing your content. Finally, design your emailcampaign using a well-planned approach and effective tactics.

Research Your Topic

Once you have researched the topic of your email campaign, it’s time to start writing! You should write high-quality content that will capture the attention of your readers. It’s important to remember that no one wants to read spam mail, so make sure your content is interesting and useful for your target audience.

Create a Get-Out-of- Jail-free Card for Your Email Campaign

Your final step in starting an email marketing campaign is creating a get-out-of- jail free card for your readers. This card will help potential customers understand how easy it is to join your email list and receive great offers from you. By creating this card, you’ll have set up an environment that makes it easy for people to sign up for your newsletter or become involved in your online community.

How to Function as an Email Marketing Professional.

Setting up and running an email marketing program is one of the most important steps in becoming a successful email marketer. You need to find a way to send out as many emails as possible and make sure that your content is high-quality, relevant, and useful. Additionally, you’ll need to create effective filters and content management systems so that your users can easily unsubscribe or leave your messages without experiencing any negative consequences.

Monitor Your Email Marketing Results

Once you’ve set up your email marketing program, it’s important to monitor its results for changes or problems. If you notice any issues with your recipients’ behavior or views towards your emails, you can address them immediately. By doing this, you’ll be able to ensure that your email marketing efforts are meeting the standards set by yourself and your audience.

Free Email Marketing


For expanding email marketing initiatives, we recommend Mailchimp as the finest free email marketing software.
A smart place to start your email marketing program if you intend to scale it rapidly is Mailchimp, one of the most well-known email marketing programs because to its pleasant branding. The app’s free plan comes with a landing page builder, marketing automation, list segmentation, retargeting ads, and even A/B testing.

Mailchimp is a convenient choice for both inexperienced and seasoned email marketers due to its friendly editor, which gives helpful hints and best practices along the route. For instance, a sidebar tells you, while you write up a subject line, about the ideal character count, how to use emojis, and other things.


You can find anything you need at HubSpot. Up to 2,000 emails per month, over 100 lists, and reporting are all included as part of the comprehensive and generously generous email marketing capabilities. You may add other HubSpot solutions for CRM, complete marketing automation, customer care, sales, and more when you’re ready to scale.

As soon as signup is complete, the email tool launches the editor so you can get started right away. The user guide, which covers all you need to know to create stunning, successful campaigns in HubSpot, is the next stop for individuals who are new to HubSpot or email marketing in general.


The dynamic, pre-designed content blocks more than make up for MailerLite’s lack of pre-made themes for its free newsletter service. MailerLite makes it simple for seasoned email marketers to create fresh campaigns and unique templates by providing blocks for highlighting numerous articles, videos, RSS lists, products, apps, events, and more.

Your emails don’t simply have to include text and pictures. A countdown timer that dynamically displays the amount of time left before you launch a product or end a sale is available. A dynamically updating RSS block allows you to dynamically add product details, integrate videos, pull in your most recent blog items, and more. Instead than just sending digital letters, it’s a terrific method to create interactive emails.


Even if Moosend isn’t the most efficient email marketing tool we evaluated, it makes up for this with extensive free plan limits and strong segmentation tools for eCommerce organizations.

The drag-and-drop functionality to add elements and the rich text editor in the email builder worked as expected. Once your eCommerce site has been connected, select the Revenue Dashboard page to obtain a summary of the precise steps your email marketing campaigns took to generate revenue.


You’ll need to rely on automation more and more as you use your email marketing solution. Sendinblue provides a choice of templated automation processes based on your goals. It can be difficult to find marketing automation software that is truly free. You can set your workflow to foster relationships, boost traffic, raise revenue, or improve engagement.

Even with this level of sophisticated automation, setting up an account and modifying emails only take a few clicks. Once there, you can create your emails using a drag-and-drop editor and dozens of pre-made templates. Then, either send them as email newsletters or schedule them to be sent using Sendinblue’s automated procedures.


Email marketing is an effective way to reach a larger audience and boost sales. By setting up your email marketing program, monitoring your results, and using effective social media channels, you can ensure success.

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