If you want to start email marketing, there are 10 easy steps to follow. This guide will show you how to set up your email list, send out campaigns, and measure results. By following these simple steps, you can see impressive results in a short amount of time.
In this post, we have put together information on How To Start Email Marketing In 10 Easy Steps, what is email marketing with example, types of email marketing and how to write an email marketing strategy.
What Is Email Marketing With Example
One of the earliest means of digital communication is email, which is also one of the most successful digital marketing tactics available.
Yes, there are more modern ways to interact with your audience and customers, such live chat and social media. Email is the king of marketing mediums, with a user base of more than 4.5 billion.
Email marketing also offers a return on investment (ROI) of $36 for every dollar invested, making it deserving of a spot in every marketer’s toolkit.
Social networking, SEO, and affiliate marketing are still beaten out by email marketing as the most successful marketing channel.
Types Of Email Marketing
Promotional, informative, or serving a specific function in the buyer journey are all examples of marketing emails.
- Promotional emails
Email marketing campaigns are used to advertise limited-time deals, fresh merchandise, gated content like webinars and ebooks, and your overall brand. Three to ten emails sent out over the course of a few days or weeks make up a campaign.
Promotional emails clearly state the CTA, or call to action. The CTA stands for the particular action you want the reader to perform, such as visiting a certain page on your website or making a purchase using a coupon.
How frequently you send this kind of marketing email will largely depend on the sales and marketing cycle of your company. You might send many promotional emails within a 24-hour period during important times like Black Friday. It’s possible that there will be a few weeks between your advertising activities during dull periods in the marketing calendar.
- Re-engagement emails
The re-engagement email is a crucial subset of marketing emails. Re-engagement emails, as their name implies, assist in re-engaging inactive clients or subscribers.
- Informational emails
Newsletters: As the name implies, a newsletter shares news about your company. Consider achieving new goals, introducing new product features, or showcasing insightful material like case studies. Newsletters that are distributed on a regular basis—weekly, biweekly, or monthly—help you keep in touch with your email subscribers.
However, did you realize that newsletters aren’t limited to covering the news? Concentrate on the letter component, advises email specialist Ann Handley. Consider that you are producing a personalized message to each of your subscribers about a topic of interest to them.
Simply defined, a newsletter is a chance to impart knowledge, ideas, and advice – whatever is most beneficial to your readership.
Email is the ideal approach to let customers know about corporate news, the launch of new products, service adjustments, etc.
Email is the preferred method of communication for essential messages most of the time. The easiest approach to keep in touch during website problems, shipping delays, and system or software failures is to send updates to your contacts via email. It can fit the official tone of even the most significant announcements and is safe, quick, and efficient.
How To Start Email Marketing In 10 Easy Steps
- Choose a provider for email marketing. The greatest advice we could provide you is to conduct your research, speak with and try out many providers, and then choose the one with whom you connect the most. However, we won’t do that because we are aware that you are probably not willing to invest the time or money required to do this. In order to facilitate your email marketing needs, we would like to suggest any of the companies listed below:
- Organize Your Current Database. If you’ve had a website for a long, you undoubtedly have a sizable database of contacts that you’ve amassed through your website or sales activities. Don’t make the error of disregarding these contacts. Instead, invest some effort in cleaning up this database by deleting outdated information and updating what is already there. Here are some excellent resources for updating your contacts and checking those email addresses:
Jigsaw (aka Data.com)
- Encourage participation. You will have more difficulty getting an email provider to approve your list or even getting an email through to those people in the first place the more people you try to email who did not initially opt-in. Opt-in recipients make for the greatest email marketing recipients. To encourage users to opt-in to receive future messages, try these inventive methods:
- Put a straightforward email newsletter subscription form on each page that applies to your website.
- To prompt recipients to sign up for your occasional emails, include a link in your email signature.
- Include a field for opt-ins in your inquiry forms.
- Order confirmation emails and customer surveys should have an opt-in link.
- Maintain Contacts Organization. List segmentation is one of the most frequently disregarded aspects of email marketing. You will undoubtedly see reduced click-through and response rates when sending emails if you don’t correctly segment your email contacts into targeted lists. The following are some typical fields to divide your lists into:
- Source of lead
- Discover the goal of your campaign. Please don’t send out emails that are just a jumble of corporate news, updates, tips, and promotions like the majority of other businesses do. Instead, take some time to identify each message’s goal with the help of your marketing and sales team so that you can tailor the message’s layout and text to the appropriate list segment. Here are some typical campaign goals you might wish to think about to spark your imagination:
- provide additional information to qualify a lead.
- Promote a certain commodity or service to encourage existing clients to buy from you again.
- Get more people to visit a new page or article on your website.
- Avoid Overdesigning. Similar to many other aspects of marketing, something is typically more effective when it is simplified. The same goes for design. Follow some of the advice we’ve found to be useful below to keep the design of your email as straightforward as possible:
- Use 80% text and 20% recommended graphics for your content.
- Include one main call to action, but make it visible as both text links and straightforward images.
- Draw attention to the most crucial areas of the copy by using design elements.
- Purchase quality copy. A fantastic email message is something you should invest any extra time or money in. If you’re not a good writer, find someone who is skilled at creating persuasive copy. If you’d rather to try it yourself, sign up for a few of the best newsletters to learn from the pros. Here are some of our suggestions:
- Chris Brogan
- Pay attention to the subject line. The subject line you choose to employ is among the most crucial components of a successful email campaign, much like excellent copy. Your email may never be opened if the subject line is weak, or it may even be marked as junk mail. The following subject line advice has been proven to assist increase open rates:
- Avoid using terms like “guarantee,” “free,” “call now,” “urgent,” and “order now,” which are considered spam.
- Keep it to 50 characters or less (including spaces)
- Identify your brand or firm.
- Make it interesting, hilarious, memorable, and/or actionable.
- Activate tracking. Setting up the appropriate tracking is crucial before you send out any advertising. To maximize your ROI, you must be able to assess each campaign’s performance. The following are some of the metrics you should be trying to monitor through the dashboard of your email provider and a website analytics tool like Google Analytics:
- Deliverability (rate at which your contacts actually received your message)
- Open rate (the frequency with which recipients of your messages actually view or open them)
- Click through rate (the frequency with which recipients of your communication click on links or other calls to action)
- Conversion rate (rate at which contacts who get your message and visit your website turn into leads or customers)
- Test and improve. We can give you all the advice we want, but the combinations that will work best for your company will yield the best results. Only by tracking and testing various combinations will one be able to identify these ideal combinations of design, copy, etc. Some of the key components you should constantly be trying to measure, test, and improve are:
- Subject lines
- utilized copy’s diction, tone, and context
- Formatting, fonts, and color
- Calls to action
How to Respond to Email Marketing Emails.
Subject lines should be short and to the point. The more information you can cram into a subject line, the better. For example, “Get started with email marketing” would work well for an email campaign, while “How to start email marketing” would not.
Subject lines that are too long or complex may become frustrating for recipients and create confusion. Try to use shorter, more concise subject lines that still convey the message you want to send.
Whenresponding to emails, always take the time to read and understand them before making any decisions. By doing so, you’ll be able to make informed decisions about how to respond and which questions to answer.
How To Write An Email Marketing Strategy
- Pick your weapons carefully.
The proper tools are necessary for any email marketing strategy in order to help you write, send, track, and evaluate your marketing emails and campaigns.
You must first find a provider of email services. You may generate, organize, and send emails with the aid of this program, which also offers some rudimentary tracking. You could want to take it a step further and choose a few other tools to make your life easier in addition to an ESP.
For instance, using an automation platform enables you to schedule marketing emails, such as those based on a user’s web behavior, to be sent out at key moments.
- Decide who your target market is.
The group of people who would make perfect clients is your target audience. They are the folks who desire, need, or have issues that your solution can address.
Your email marketing should aim to draw them in, hold their attention, and finally persuade them to become leads or customers.
According to Inc., consider the following key considerations when identifying your target audience:
- Who are your present clients?
- Who are the clients of your rivals?
- Who will gain from your offering(s) of goods or services?
- Create a subscriber list.
You must collect their email addresses in order to create your subscriber email list. How do you go about that? They need to be drawn to you, you need to earn their trust, and you need to win them over so they want to hear more from you.
Several list-building strategies include:
- Create pertinent information that includes a request – By giving your audience useful stuff, you can gain their trust. Educate, amuse, or motivate them. Then, incorporate a call-to-action asking readers to join your email list somewhere in your material.
- One-time offers are a terrific approach to grow your list. Make a free offer in exchange for an email address. Try providing a freebie such as a tip sheet, template, or ebook in exchange for their email.
- Keep an opt-in form on your website; many brands employ this strategy. The opt-in form is often a static element that can be seen in the sidebar or footer. This enables visitors to your website to register at any time while browsing. As an illustration, Etsy always has an opt-in form in the bottom. Every page has this at the bottom:
- Partition your list.
You currently have one group of email subscribers who most likely make up your primary target market. It might be challenging to send pertinent emails to so many diverse recipients, especially as your list expands.
- Make emails that work with your audience and brand.
Now that you have all the background knowledge required, it’s time to write some emails.
What type of emails will you send first, please? A daily newspaper? Updates on your most recent blog entry? emails that are sent out in response to user activity on your website?
- Establish your objectives and decide how you will evaluate the effectiveness of your campaign.
You have your equipment. Your personas and target market have been identified. Your email list was grown. It’s time to decide what you want your email marketing to accomplish now.
Consider the goals you have for your email marketing. A few typical objectives are:
expanding the email list
Increasing the number of email openings
You should raise your click-through rates.
increasing the number of repeat customers who buy
For each email campaign, you can choose one or two broad objectives, or you can decide on one or two for all of your email marketing campaigns. Keep in mind that it is entirely based on your brand and business objectives.
How to Use Email Marketing to Grow Your Business.
Email marketing is a powerful tool that can be used to grow your business. You can use email marketing to:
1. Increase customer acquisition and engagement.
2. Grow brand awareness and trust.
3. Increase brand spending.
4. Reduce expenses related to marketing campaigns.
5. Improve the efficiency of your marketing efforts.
6. Create more valuable content for your audience.
7. Increase website traffic and conversions from online visitors.
8. Increase sales and revenue from your business.
9. Create a more customer-centric culture.
10. Improve the bottom line of your business.
How to Use Email Marketing to Increase Your Revenue
email marketing can help you increase your revenue by providing valuable content, increasing website traffic and conversions, creating more valuable content, and increasing sales and revenue. To use email marketing effectively, you first need to understand its key concepts:
1. Email marketing is a form of communication that uses electronic mail (email) systems to send messages (e-mails) to customers or prospects.
2. The goal of email marketing is to increase the chances that someone will visit a web page or contact an organization through an e-mail address that they have previously established with another organization or individual.
3. In order for email marketing to be successful, it must be designed in a way that is easy for people to understand and use.
4. There are three main types of email campaigns: opt-in, opt-out, and push notifications.
5. When you set up an email campaign, you’ll need to create an e-mailsignup form and add recipients who will receive the messages from your campaign (or from one of your hardened lead gen pieces).
6. You can also use automated tools like scripts or plugins to help manage your email campaigns automatically; however, these tools should only be used as a last resort if there is no other option available for you or if the tool doesn’t meet your specific needs in terms of functionality and usability
Starting email marketing is a great way to grow your business. By responding to email campaigns and inquires, you can quickly and easily reach potential customers. Additionally, using email marketing to grow your business can be very profitable. With the right tools and tactics, you can make sure that your next email campaign is successful.