In only the last few years, email marketing has advanced significantly. But you know what’s sort of amusing with all the fancy new functionality brands are using? An email that is well-written and in plain text can perform just as well—if not better—than one that is elaborately designed and packed with features.
Start-ups like you have to get creative with email campaigns if they want to succeed. With the right tools, you can create a high-quality email campaign that converts and builds relationships with customers. This guide takes you through all you need to know about How To Start Off A Marketing Email, what is email marketing with example, best email marketing and email marketing tools.
What is a Marketing Email Campaign?
A marketing email campaign is a type of marketing that uses emails to promote a product or service. It can be used in various ways, including direct mail, social media, and search engine optimization (SEO).
How to Start a Marketing Email Campaign
There are two main steps in starting a marketing email campaign: creating the content and sending it out to your target audience. The content should be high-quality and interesting enough to engage your audience, while being relevant to their interests. You can use different methods to distribute your content, such as email, social media, and search engine optimization (SEO).
How to Evaluate Your Campaigns
Once you’ve created the content for your email campaign and sent it out, you need to evaluate how well it was received and whether there were any results achieved. Use tools like Google Analytics or Bing AdWords Insights to track your campaigns’ activity and measure the success of your efforts.
What Is Email Marketing With Example
Aside from order confirmations and direct responses to consumer inquiries, every email a business sends out might be categorized as email marketing. Internet marketing, which includes online marketing through websites, social media, blogs, and more, includes email marketing as one of its subsets.
Email marketing might include newsletters with company information, sales incentives, and subscriber-only offers. In the midst of a natural disaster or business controversy, marketing emails may also aim to communicate a general message on the company’s behalf.
Email marketing, at its best, enables companies to update customers and target audiences with specific marketing messages. In the worst cases, this type of marketing can turn away customers by sending them constant, unpleasant spam emails.
How To Start Off A Marketing Email
1) Use language with purpose.
Employing actionable language in email subject lines doesn’t always mean using verbs, but it certainly helps. For instance, OpenTable sent me with the subject line “Take Mom to Brunch.” One approach to effectively employ actionable language in email subject lines is to include a verb (such as “take,” “download,” “reserve,” “ask,” or “purchase”) so that the reader is aware of what they can do as soon as they open the email.
However, there are other ways to employ actionable language that don’t rely on verbs, giving you greater freedom to experiment with wording. Using language that makes it apparent to the receiver what they can do with the material in the email, should they choose to open it, is what it comes down to.
2) When you can, personalize.
Highly segmented emails typically perform better than non-personalized emails in terms of open and clickthrough rates, for example. According to a Direct Marketing Association research, segmented and targeted emails earned 58% of all income for the marketers polled, and emails delivered to certain target selections were responsible for 36% of sales.
- Put clarity first, and only then consider “catchiness.”
Create a subject line that is both clear and appealing. Clarity should always, always, always come first in marketing text. If you can make your subject line snappy, humorous, cute, whimsical, or anything else after you’ve written a clear subject line, go for it. Never, however, compromise clarity for amusement.
4) Align the email copy and subject line.
You may already be aware of how important it is that the offer on your landing page and the content in your call to action line up. Making your email subject line and email message is no different.
Your email message should fulfill the promise made in the subject line. Why? It’s not just because it’s responsible; it’s also because click-through rates plunge when readers don’t get what they were genuinely promised in the subject line. (And eventually, your email open rates as well.)
- Demonstrate relevance.
The language of the email message should aim to build relevance through personalisation, just like the subject line should.
Again, convincing readers that what’s inside your email message is relevant to them requires more than just a dynamic name tag. Use the email’s opening to introduce yourself and how you know each other.
6) Use second-person writing.
When writing in the second person, the pronouns “you,” “your,” and “yours” must be used. For instance, “Remember to pack your jacket before you go in the morning.” It implies that you write with the reader—not yourself—in mind.
7) Focus on advantages rather than features.
You are aware of the worth of your email. Does your recipient, however? False, not yet. It’s your responsibility to explain it.
Many emails have the drawback of merely describing the function they are delivering, not the benefit. Check out the copy in two different ecommerce emails I recently received. Which one is promoting the advantage while the other is promoting the feature?
8) Be concise.
Trying to fit the entire story into the email is one of the worst blunders email copywriters can do. Consider the last time you opened a marketing email from your inbox. Did you read each and every word there? Most likely not. It’s more likely that you quickly skim the text for key ideas so you can understand the main points and determine whether you want to take any further action.
Best Email Marketing
1. Constant Contact
One of the biggest and fastest-growing email marketing services in the world is Constant Contact. Additionally, it is the most user-friendly email marketing service for beginners.
Your email lists, contacts, email templates, marketing calendar, and more are all simple to manage.
You have access to limitless emails, simple tracking and reporting, integrated social media sharing tools, a free image library, list segmentation, Facebook ads integration, and a strong eCommerce integration for Shopify stores with each account.
SendinBlue is an all-inclusive SMS and email marketing tool for companies. They are among the email marketing platforms in Europe with the quickest growth.
It is a platform that is quite simple to use and has great features for creating emails that are both beautiful and highly engaging. For newcomers with no prior experience in email marketing, their straightforward drag and drop email editor is ideal.
You may send transactional emails, design workflows for automated follow-up emails, and segment consumers using the user-friendly marketing automation features included in SendinBlue. In order to achieve the highest email deliverability, it can also choose the ideal time to send bulk emails.
One of the most well-known CRM and email marketing software programs is HubSpot.
Their email marketing solution is free to start using and includes several potent automation capabilities that are intended to help you expand your company.
With the help of their simple drag-and-drop email builder and assortment of themes, you can make a totally unique newsletter that reflects the spirit and colors of your company.
You can customize your emails for each subscriber based on factors like device type, country, list membership, or any other specific information you may have on the individual subscriber thanks to the native integration with the HubSpot CRM.
For eCommerce companies seeking for an omni-channel marketing automation solution, Omnisend is a potent SMS and email marketing service.
Because it contains all the effective features including pre-built automated workflows, subscriber segmentation, A/B testing, performance reporting, and even SMS + online push notification, they provide one of the most generous free email marketing plans.
Unlike most other free email marketing plans, Omnisend’s free plan offers almost everything since they are confident in their value proposition. You will need to upgrade to their paid services when your contact list expands.
For bloggers, digital marketers, and those in the eCommerce space, Drip is a potent enterprise email marketing tool. They provide a variety of solutions to make personalisation, sales funnels, and marketing automation simple.
They provide seamless connection for all well-known website builders, such as WordPress and WooCommerce, with their email software. As a result, adding pop-ups or opt-in signup forms to your website is simple, enabling you to collect more leads.
Email Marketing Tools
One of the top free email marketing tools available, Sender has capabilities to guarantee deliverability. It enables HTML-illiterate users to produce visually appealing newsletters. Simply select a template and add components like photographs, videos, and text to make it your own. To make an even greater effect, you may even make your emails personalized for each reader.
One of the main reasons Sender is on our list is because of its powerful analytics function. You may use it to keep track of things like who opened your emails, when they were opened, and who clicked on the links. It even enables you to create precise buyer profiles based on the behaviors of your subscribers, enabling you to improve your current email marketing approach and create offers that are appealing.
All of your communication platforms are integrated into Omnisend, a smart ecommerce marketing tool. Only email is included in its free plan, but it is more than enough to support small and medium enterprises’ email marketing campaigns. It enables you to effortlessly time your communications based on the convenience of your customers and automate email distribution using behavioral triggers.
You can send out more pertinent email marketing campaigns by utilizing its thorough audience insights. Use time-saving tools like the Product Picker, which allows you to choose all the products you wish to include in your email, to create eye-catching newsletters. To further improve the effectiveness of your emails, you can also include gift boxes, scratch cards, and discount coupon codes.
Although SendPulse promotes itself as a multi-channel marketing platform, email marketing is still the most widely used function. There are numerous expertly designed email templates included with it, and a drag-and-drop editor makes it simple to alter them. On the basis of user behavior, an event trigger, and other factors, you can then configure these tailored emails to be automatically sent out at the appropriate time.
The SendPulse subscriber rating feature is a great tool for determining which of your subscribers are worth the most. It enables you to examine each subscriber’s open and click rates as well as their read and unread rates. You may also specify replaceable text fields to add your name, gender, age, work title, and date of birth to your emails.
A platform for marketing communications called Sendinblue includes tools for email marketing in addition to other features like building landing pages and managing client relationships. Sendinblue’s email design features make it simple to produce a beautiful email with their selection of over 70 design templates. Additionally, each of these templates is responsive, and you can examine the results before publishing to be sure your design will appear as you intend it to on any screen size.
After creating your email, you can use tools like A/B testing and segmented recipient lists to eliminate the guesswork and human labor involved in campaign optimization and audience targeting.
5. HubSpot Email Marketing
HubSpot, which is arguably best known for its marketing automation platform, just introduced a free email marketing solution that may meet many of the transactional email requirements of a small business.
HubSpot Email Marketing’s free edition can be used to send kickback emails from lead offers, thank you emails following purchases, or simply to advertise existing campaigns. The simplicity of use of HubSpot’s free email tool is one of its strongest features. The program has a convenient drag-and-drop visual editor and pre-made templates to help you get started right away.
Tips for Successful Marketing Email Campaigns.
When planning your marketing email campaign, it’s important to use a timing strategy. For example, if you want to send an email to a large audience on a special day, divide the campaign into smaller batches over a period of days or weeks. This will minimize the amount of time you need to create and send your email, and also give you more time to evaluate the results.
Use an Emotional Component
In order for your email to be effective, it’s important that it contains an emotional component. For example, when you send an email about finding a new job or starting a new business, make sure your content isreflective of the person or company who will be receiving the email. You can use phrases like “website visitors love” or “our customers appreciate our work” to create memorable and persuasive emails.
Use a CTA (Call to Action)
One of the most common mistakes people make when marketing their emails is not using a call-to-action (CTA). A CTA is an easy way for your readers to actionable motivations for clicking through your email. By including strong CTA buttons in your email, you can increase the likelihood that readers will click through and take action. For example, if you have an offer for free shipping on orders over $50, include a CTA like “click below to learn more!”
Starting a marketing email campaign can be a great way to reach a larger audience and boost sales. However, it’s important to take some time to prepare your email marketing strategy before you get started. By using a timing strategy, using an emotional component, and using a unique feature of your email, you can create an effective marketing message. Thanking your target audience after sending their email can also help increase conversion rates. If you’re struggling with getting started, we’d recommend checking out our helpful guide on how to start a marketing email campaign. Thanks for reading!