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How To Track Email Marketing With Google Analytics

Tracking email marketing is essential for any business. By understanding your data and measuring the effectiveness of your email campaigns, you can optimize your messages and grow your list. Google Analytics is one of the most popular email tracking tools on the market, so it’s important to understand how it works so you can maximize its potential. In this guide, we’ll explain everything you need to know on How To Track Email Marketing With Google Analytics and how to track utm parameters in google analytics. We’ll also give you some tips on how to track email campaigns and google analytics for gmail.

Google Analytics For Gmail

A Google Sheets add-on that interfaces with Gmail is called Analytics for Gmail. You may use this program to track a variety of things, like how quickly you respond to emails, when your team is most productive, and many other things.

Your email account is used to gather data, which is then sent to a spreadsheet. You may monitor how quickly you respond to emails there.

It helps you manage the performance of your personnel as well as your client relationships.

Email Analytics

An analytical tool called Email Analytics is compatible with both Gmail and G Suite. It is integrated with your Gmail or G Suite account, as well as the accounts of every team member. You may learn more about how your team communicates with this tool. Additionally, it might reveal a great deal about your communication style. With Email Analytics, you may monitor some of the following metrics:

the top recipients and senders
Number of emails sent and received per day, or even each hour, on average
typical word count

How To Track Email Marketing With Google Analytics

Because you can now keep track of your email marketing activities beyond email distribution, tracking email campaigns is quite effective! The best free tool for tracking email marketing is Google Analytics.

Google Analytics may be used by anyone to monitor email campaigns. When a person comes to your website, Google Analytics usually allows you to trace where they came from (the source). You can further segment visitors using Google Analytics’ email campaign monitoring feature.

Utilizing Google Analytics to track URLs

You can gain important insight into what is effective and what is simply a waste of time and effort by keeping track of all your efforts. With trackable URLs, you can maximize what promotes your brand and eliminate what doesn’t.

Google Analytics’s customized campaigns

For your campaign to be successful, it is essential to include parameters in your URL.

Small bits of data called UTM parameters, commonly referred to as tags, are added to the end of a URL. These tags provide Google with further details about the link, and Google Analytics tracks the tags when a user clicks the link.

Creating a Custom Campaign entails either manually adding parameters or utilizing a URL builder.

You can gather data using Custom Campaigns to determine which campaigns are the most successful.

If you have influencers advertising your offer to their mailing lists, for instance, you’ll want to see how their campaigns are doing and which is bringing in the most money. Your new offer might be creating plenty of income for you.

Campaign UTM Parameters for Email

When constructing your Google Analytics trackable URLs, be sure to use these UTM parameters.

  • Generally speaking, the term “campaign source” (utm source) refers to the primary source or referrer where the link will be placed, such as your own newsletter or the email list you are using for a sponsored email.
  • Marketing activity’s campaign medium (utm medium) is used to characterize it. Are you, for instance, distributing a daily, weekly, or exclusive promotion?
  • The name of your overall campaign is (utm name). Name of the article, what’s new, a summer campaign, what’s selling…

optional component

  • Use the Campaign Content (a/b testing) parameter to distinguish between links that lead to the same URL. Suppose, for instance, that you link to both a text and a picture.

How To Track Utm Parameters In Google Analytics

Simply sign in to your Google Analytics account and navigate to the Acquisition Section. Select Campaigns under Acquisitions.

  1. You can see here how each of your own custom marketing efforts compares to the others in terms of performance. The “UTM campaign” analytics option that you would provide to a link matches to the CAMPAIGN filter. It displays a list of all your clicked, tagged campaigns. Please take note that if you have labeled a campaign but it did not result in links, it will not be listed here:
  2. In this graphic, you can see how your campaigns can be contrasted based on the medium (the kind of traffic created) or the traffic source (where the website traffic originated). The analytics parameters UTM source and UTM medium are matched by these two filters.
  1. This screen shot contrasts performance by content category; in this instance, blogs are producing the most goal completions. The UTM content analytics parameter and the content filter are related.
  2. Last but not least, you may use Google Analytics’ term or “keyword” parameter to conduct some A/B testing and check the results. This filter matches the analytics parameter UTM term.

How To Track Email Campaigns

We’ve chosen to cover several components of the email marketing process, with some overlap, as opposed to merely presenting you with a variety of comparable email marketing solutions and assisting you in selecting one. Most of them can be used independently or combined based on your needs.

1. MailChimp

One of the most well-known brands in email marketing is MailChimp. Both small and large enterprises may manage their email marketing requirements using a single platform because to the extensive range of capabilities they offer. The core components of MailChimp’s platform are a straightforward campaign builder, extensive email automation features, robust analytics, and hundreds of platform connectors.

Key characteristics:

  • allows you to create email campaigns using a drag-and-drop interface and dozens of templates.
  • enables you to automate each element of your campaigns, including the frequency and users you want to reach.
  • connects to hundreds of other services, including the majority of the main e-commerce sites.
  • features a powerful analytics system that lets you keep track of a wide range of email marketing metrics.
  • aids in A/B testing.

Price: ZERO

2. Bloom

You must first create an email list in order to track your email marketing analytics. Bloom, an email opt-in plugin from Elegant Themes, enables you to do that by giving you a wide variety of aesthetic options. Among other opt-in methods, it supports pop-ups, inline, and widget opt-ins. Additionally, you have access to a powerful analytics system to monitor the progress of adding users to your email list.

Key characteristics:

  • allows you to design opt-ins using more than a hundred templates and six different style types.
  • allows you to modify your opt-ins’ behavior to suit your needs.
  • connects to every major email marketing platform.
  • helps in performance monitoring with an analytics system.
  • provides A/B testing for higher conversion rates.

Price: $69

3. Benchmark Email

Benchmark Email and MailChimp are both similar tools in certain respects. Both of them let you build email campaigns, use analytics to expand your following, and connect to a ton of other services. In actuality, there are many more parallels. They also have comparable pricing tiers and a lot of small functionality in common. We’d even add that selecting between Benchmark Email and MailChimp is like tossing a coin. Try out both of their free plans, then pick your favorite.

Key characteristics:

  • gives you the ability to create email campaigns using templates and a simple builder.
  • allows you to automate outreach and segment your email audiences.
  • connects your email marketing to a variety of outside services.
  • utilize analytics to keep track of the effectiveness of your campaigns.
  • Offer split tests increase the efficiency of your marketing.

Price: ZERO

4. Google Analytics

All of the technologies we’ve discussed so far include analytics tracking, but Google Analytics excels in this area (GA). To build up your email campaigns, you’ll need to utilize a different tool, but that’s a minor price to pay considering how many email marketing analytics GA gives you access to.

Key characteristics:

  • integrates with websites, apps, and email campaigns.
  • numerous essential email marketing metrics are supported.
  • allows you to build up and measure numerous conversion targets.

Price: ZERO


Tracking email marketing with Google Analytics can help you measure the success of your email campaigns. By understanding how your campaign is performing, you can make necessary adjustments and improve your overall email marketing strategy. Additionally, by learning about how to track email marketing results, you can ensure that your emails are reaching their intended recipients.

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