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How To Use Email Marketing For Business

Email marketing is a great way to reach your target audience, but it can often be difficult to make money from it. If you want to make money from email marketing, though, there are several different strategies you can use. Here’s a guide on How To Use Email Marketing For Business, email marketing tools, types of email marketing and free email marketing.

How To Use Email Marketing For Business

Step 1: Recognize the objective of your email campaign.

You must first understand why you are building an email campaign before you even consider starting one.

What do you want this email to accomplish? After opening your email, what action do you want your contacts to take?

You can set the following objectives for your email campaigns:

  • brand recognition
  • website visitors
  • generating income
  • driving nurture
  • Surveys and comments

Knowing the purpose of your campaign offers your efforts focus and aids in producing measurable results. Make sure the objectives of your email marketing contribute to the growth of your company and improve your bottom line.

Step 2: Determine your target market.

No matter what sector of business you are in, you probably have a variety of consumers, each with their own own wants and features.

You should categorize your subscribers for each campaign to improve conversions. Subscribers can be divided into groups depending on a range of criteria, including age, gender, and location as well as preferences, engagement levels, and online activity.

Step 3: Select the type of email campaign.

Brands use a variety of emails to accomplish different objectives. Depending on your objective and target market, you will select a particular type.

Every marketer should be familiar with the following prominent email marketing types:

series of welcome emails
The first email a subscriber gets when they join your email list or make a purchase is a welcome email series, or even just a single welcome email.

Welcome emails are a fantastic way to introduce new contacts to your business, goods, and services because they typically have a 50% open rate.

Step 4: Choose the ideal time to send your email

When it comes to successful email marketing, timing is essential.

If you send out an email campaign at three in the morning while the majority of your subscribers are still asleep, your email will probably be lost in the sea of other emails that will be waiting for them in their inboxes the following morning.

Your emails must be sent at the proper time, including the day of the week and hour, to generate the most engagement.

Let’s examine some statistics regarding the ideal times and days to plan your emails:

  • Tuesday, Thursday, and Wednesday are the greatest days to send emails.
  • Emails should be sent at 10 a.m., 2 p.m., and 8 p.m.

Before scheduling your emails, keep in mind that the best time to send them may differ based on your target audience’s location and time zone.

Email Marketing Tools

1. HubSpot

HubSpot, which is arguably best known for its marketing automation platform, just introduced a free email marketing solution that may meet many of the transactional email requirements of a small business.

HubSpot Email Marketing’s free edition can be used to send kickback emails from lead offers, thank you emails following purchases, or simply to advertise existing campaigns. The simplicity of use of HubSpot’s free email tool is one of its strongest features. The program has a convenient drag-and-drop visual editor and pre-made templates to help you get started right away.

2. Sender

One of the top free email marketing tools available, Sender has capabilities to guarantee deliverability. It enables HTML-illiterate users to produce visually appealing newsletters. Simply select a template and add components like photographs, videos, and text to make it your own. To make an even greater effect, you may even make your emails personalized for each reader.

One of the main reasons Sender is on our list is because of its powerful analytics function. You may use it to keep track of things like who opened your emails, when they were opened, and who clicked on the links. It even enables you to create precise buyer profiles based on the behaviors of your subscribers, enabling you to improve your current email marketing approach and create offers that are appealing.

3. Sendinblue

A platform for marketing communications called Sendinblue includes tools for email marketing in addition to other features like building landing pages and managing client relationships. Sendinblue’s email design features make it simple to produce a beautiful email with their selection of over 70 design templates. Additionally, each of these templates is responsive, and you can examine the results before publishing to be sure your design will appear as you intend it to on any screen size.

After creating your email, you can use tools like A/B testing and segmented recipient lists to eliminate the guesswork and human labor involved in campaign optimization and audience targeting.

4. Omnisend

All of your communication platforms are integrated into Omnisend, a smart ecommerce marketing tool. Only email is included in its free plan, but it is more than enough to support small and medium enterprises’ email marketing campaigns. It enables you to effortlessly time your communications based on the convenience of your customers and automate email distribution using behavioral triggers.

You can send out more pertinent email marketing campaigns by utilizing its thorough audience insights. Use time-saving tools like the Product Picker, which allows you to choose all the products you wish to include in your email, to create eye-catching newsletters. To further improve the effectiveness of your emails, you can also include gift boxes, scratch cards, and discount coupon codes.

5. SendPulse

Although SendPulse promotes itself as a multi-channel marketing platform, email marketing is still the most widely used function. There are numerous expertly designed email templates included with it, and a drag-and-drop editor makes it simple to alter them. On the basis of user behavior, an event trigger, and other factors, you can then configure these tailored emails to be automatically sent out at the appropriate time.

The SendPulse subscriber rating feature is a great tool for determining which of your subscribers are worth the most. It enables you to examine each subscriber’s open and click rates as well as their read and unread rates. You may also specify replaceable text fields to add your name, gender, age, work title, and date of birth to your emails.

Types Of Email Marketing

1. Welcome Emails

Prospects are often not ready to do business when first approached.

According to studies, just 25% of leads are actually immediately sales-ready, while 50% of leads are qualified but not yet prepared to make a purchase.

Therefore, nurturing is essential to moving your leads closer to the buying stage.

Welcome emails with a human touch and an introduction of your company without a heavy sales push have higher open and click-through rates. Never launch a new product or service before establishing a rapport. Simply focus on making a positive first impression that demonstrates your knowledge of and competence in your sector in order to open doors for further communication.

2. Email Newsletters

In order to keep on their recipients’ minds, many companies and organizations send out email newsletters.

Since email newsletters are excellent tools for informing clients and prospects about your firm and showing employee profiles, company passion projects, and pertinent visuals, the majority of industrial enterprises really use them as the cornerstone of their email marketing programs.

You must decide your goal before we dive into the specifics of building email newsletters.

What do you hope to accomplish with your email newsletter? You could wish to cultivate your current contacts so that you become the first company people consider when they require a good or service in your sector. Another objective would be to boost sharing in order to expand your list of subscribers.

3. Dedicated Emails

Dedicated emails, often referred to as standalone emails, solely mention one offer. You may, for instance, invite your target audience to an industry event you are hosting or let them know about a new white paper you have just published.

You can introduce the key call-to-action by introducing it in dedicated emails. They are comparable to landing pages in this regard. The majority of the time, dedicated sends are used to contact your complete email database. This strategy is not always effective in increasing conversions and lowering unsubscribe rates.

4. Lead Nurturing Emails

Lead nurturing is an inbound marketing strategy that revolves around figuring out the specifics of your leads’ time and wants. For this reason, creating buyer personas is crucial to efficiently reaching your target demographic. Otherwise, your emails will be deleted or not opened.

Lead nurturing offers a closely linked series of emails with a clear goal and packed with helpful information. In this situation, lead nurturing provides more benefits than a single email blast.

5. Sponsorship Emails

Since you are sending emails to your own email list, every form of marketing email we’ve explored so far is predicated on that. Try using sponsored emails with display advertisements if you want to reach a new audience and gather new leads. Typically, a sponsorship involves you paying to have your material included in another vendor’s newsletter or targeted mailing.

One part of a sponsored media plan that includes pay-per-click (PPC), display advertising, mobile advertising, affiliate advertising, etc. are sponsorship email campaigns.

Free Email Marketing


For expanding email marketing initiatives, we recommend Mailchimp as the finest free email marketing software.
A smart place to start your email marketing program if you intend to scale it rapidly is Mailchimp, one of the most well-known email marketing programs because to its pleasant branding. The app’s free plan comes with a landing page builder, marketing automation, list segmentation, retargeting ads, and even A/B testing.

Mailchimp is a convenient choice for both inexperienced and seasoned email marketers due to its friendly editor, which gives helpful hints and best practices along the route. For instance, a sidebar tells you, while you write up a subject line, about the ideal character count, how to use emojis, and other things.


Our top free email marketing platform for scalability across teams is HubSpot.
You can find anything you need at HubSpot. Up to 2,000 emails per month, over 100 lists, and reporting are all included as part of the comprehensive and generously generous email marketing capabilities. You may add other HubSpot solutions for CRM, complete marketing automation, customer care, sales, and more when you’re ready to scale.

As soon as signup is complete, the email tool launches the editor so you can get started right away. The user guide, which covers all you need to know to create stunning, successful campaigns in HubSpot, is the next stop for individuals who are new to HubSpot or email marketing in general.


For experienced email marketers, we recommend MailerLite as the finest free email marketing tool.
The dynamic, pre-designed content blocks more than make up for MailerLite’s lack of pre-made themes for its free newsletter service. MailerLite makes it simple for seasoned email marketers to create fresh campaigns and unique templates by providing blocks for highlighting numerous articles, videos, RSS lists, products, apps, events, and more.

Your emails don’t simply have to include text and pictures. A countdown timer that dynamically displays the amount of time left before you launch a product or end a sale is available. A dynamically updating RSS block allows you to dynamically add product details, integrate videos, pull in your most recent blog items, and more.

Tips for Making Money from Email Marketing.

One of the best ways to make money from your email marketing efforts is by earning a commission on each sale that you generate. You can start by selling products through your email list, and then collecting commissions when those products are sold. You can also earn money by hosting and managing an online presence for your business, or by providing content related to your niche market.

Use Email Marketing to Achieve Results

Email marketing can be used to achieve multiple goals, such as growing your email list, driving traffic to your website orblog, and achieving specific goals such as increasing sales or reaching new customers. By using email marketing techniques correctly, you can achieve the results you desire without spending undue amounts of time or resources.


If you are interested in turning email marketing into a business, then you will need to first understand what it is and how it works. After that, you can begin making money from it by selling email marketing products. You can also make money through other methods such as online advertising or directmail marketing. Once you have a good understanding of all of these things, you will be able to make the most out of your email marketing efforts and achieve success in this field.

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