Learn how to effectively use the right email marketing tools. As a digital marketer, it’s inevitable you’ll use various email marketing tools in your daily tasks. From creating landing pages and managing email lists, to crafting HTML emails and sending out blast email campaigns, there is a range of tools that can help deliver better results.
The right email marketing tools can shave hours off your day, help you grow your customer list, and increase your sales. In this guide, you’ll learn how to use email marketing tools that fit into every stage of the customer journey.
HubSpot, probably best known for their marketing automation platform, recently launched a free email marketing tool that can support a lot of a small business’ transactional email needs.
Whether you need to send kickback emails from lead offers, thank you emails after purchase, or just promote current campaigns, HubSpot Email Marketing’s free version can do that. One of the best parts of HubSpot’s free email tool is its ease of use. The tool features a handy drag-and-drop visual editor, and it also comes equipped with ready-made templates to get you up and running immediately.
What makes HubSpot Email Marketing stand out is, of course, its native integration with other HubSpot tools, such as the free-forever CRM. Once you start an account, you get access to both tools so you can create a centralized contacts database, organize it in lists, and manage and track email performance.
Sender is one of the best free email marketing tools in the market with features to ensure deliverability. It lets you create stunning newsletters without any HTML knowledge. Just choose from a template and customize it with elements like images, videos and text. You can even personalize your newsletters for each recipient to create an even bigger impact.
Sender’s robust analytics feature is one of the top reasons why it’s on our list. It lets you track who opened your emails and clicked on the links, when they were opened and more. It even helps you build accurate buyer profiles based on your subscriber actions, so you’ll be able to optimize your existing email strategy and craft compelling offers.
Benchmark Email is a great option for an email marketing tool to design responsive emails that look great no matter which device they’re viewed on. If you need to add images to your email, you can even edit the image right on the platform. The email editor lets you add effects, stickers and text to effectively send across your message.
You have the option to choose from tons of pre-designed templates based on industry, type and occasion. For the more HTML savvy, you can even use the code editor to build emails from scratch. The dual view feature lets you see your email design as you’re editing it, which simplifies the whole email creation process.
AWeber is one of oldest and most popular email marketing service providers in the world. They offer a wide-range of tools for small and medium sized businesses to manage their email marketing.
Getting started with AWeber is easy. It connects seamlessly to most platforms including WordPress. For detailed instructions, see our ultimate guide on how to connect AWeber to WordPress.
You get access to ready to use html email templates, list management, autoresponders, a/b testing, and email tracking with detailed insights.
AWeber also has other powerful email marketing features such as AMP emails, automatic RSS-to-email for bloggers, and tag based subscriber segmentation.
Support options include live chat, phone support, email support, live webinars, and a vast library of how-tos and tutorials.
AWeber offers a limited free plan for up to 500 subscribers. After that, their pricing starts from $19/month. You can also signup for quarterly or annual plans to save even more.
Zoho Campaigns – the Swiss Army Knife
Zoho are kind of a big deal in the sales and marketing world. Their impressive suite of services means that marketers and small business owners can find all that they need under one roof.
Zoho Campaigns is where the email marketing magic happens, and with a great selection of well-designed templates and an easy-to-use editor, it’s well worth checking out if you’re on a budget.
What we liked: Well-designed interface that is easy to navigate. The editor is fast and offers all the main elements, including columns, video and polls. A cool feature is that you can upload images from Unsplash directly in the editor. Segmentation is also possible. We particularly liked their range of email and form templates.
Where they should improve: It’s a bit disappointing that no kind of automations are included in the free plan, though if you want this feature you can get it for as little as $5/month. The form builder could be easier to use with the use of drag and drop technology.
Who is the free plan suited to? Zoho Campaign’s free plan is for anyone looking for an easy-to-use email marketing service with decent subscriber and email allowances. If you need basic email marketing automation and don’t want to pay, you’d be better off going with MailerLite.
Sendinblue is a marketing communication platform that features both email marketing tools and additional functions such as customer relationship management and landing page creation. With over 70 design templates, Sendinblue’s email design functions make it easy to create a great-looking email. Plus, all of these templates are responsive, and you can preview your results to can ensure your design looks the way you want on any screen format.
After you design your email, you can use features like A/B testing and segmented recipient lists to take the manual effort and guesswork out of optimizing your campaigns and targeting your ideal audiences.
Mailchimp is a leader in email marketing tools that you’ve probably heard of. Their free plan provides you with basic email marketing features such as email creation and scheduling. What makes this a great email marketing tool is its smart recommendations feature, which provides you with valuable audience insights to optimize your marketing efforts.
Designing emails on the platform is easy using the Content Manager, where you can store your images and files for easy access. Mailchimp lets you automate your emails at crucial steps of the buyer journey, so you can easily send out welcome emails, order confirmations, abandoned cart reminders and more.
Emails are more effective at retaining customers than any other digital marketing tool. Email marketing helps you to grow your customer base and connect with your current audience. It can also help you retain existing customers. Use email marketing tools to harness the full power of email to grow your business.