Hubspot is a leading social media marketing and advertising platform. With HubSpot, you can create powerful social media campaigns that drive traffic and engagement for your business. You can also use HubSpot to improve your website’s SEO and visibility.

What is HubSpot?

A HubSpot account is an account used to manage your social media marketing and advertising activities. It includes all of the tools you need to create, publish, and track your social media posts and ads.

Use HubSpot to Create a Social Media Marketing Plan

When creating a social media marketing plan, you’ll need to decide on the goals you want your company to achieve with social media. For example, do you want to grow your customer base? Do you want to increase brand awareness? Or do you just want to generate more leads? You can create a plan that meets these goals by using HubSpot’s planning tools.

Use HubSpot to Advertise Your Company

When creating an advertisement, use thehubspotadvisorytooltoevaluatethe effectiveness of your ad campaign and make changes as needed. You can also use thehubspotadvisorytooltoestimatebudgetarycostsandestimate300pctofcompletiontimebasedoffan initial investment).

How to Use Hubspot for Social Media

How to Use Hubspot for Social Media

First, create a social media marketing plan. This plan will outline the steps you need to take to generate and send online ads and content. You’ll want to consider the following:

-What type of content should be created?

-What type of images or videos should be used?

-When and where should the ads run?

-How many ads will be sent?

-Who will be responsible for managing the social media accounts?

How to Use HubSpot to Advertise Your Company

Once you have a social media marketing plan, it’s time to start advertising your company. To do this, you’ll use HubSpot software to create an ad campaign. The steps involved in creating an ad campaign vary depending on your business, but generally they involve setting up a campaign settings page, choosing target demographics, entering data about your product or service, and specifying budgeting goals. Once you have an ad campaign set up, you can start targeting potential customers by looking at their interests and activities. You can also use HubSpot tools to measure results such as clicks and engagement rates.

Schedule Social Media Posts Hubspot

How to Use Hubspot for Social Media

The All accounts social publishing permission allows users to schedule and review draft social media posts. Only for social accounts they own, users with the Their accounts only social publishing permission can review and schedule draft social posts.

  • Go to Marketing > Social in your HubSpot account.
  • Go to Drafts in the left sidebar menu.
  • To review a draft social media post, click it, or
  • To approve all draft social posts, check the box in the top-left corner of the table and then click Approve Drafts.
  • Review the draft social post(s) in the composer panel and make any necessary changes.
  • Click Schedule post to publish a single draft social media post. Click Approve and schedule posts to publish multiple draft social media posts.

Social Media Marketing Courses

1. Fundamentals of Digital Marketing certificate

Google Digital Garage is the provider.
Google created it; topics covered include:

  • preparing a strategy for an online business
  • Best practices for search engine marketing (SEM)
  • Google Ads Local Advertising
  • using social media to advertise
  • Best practices for email
  • Beginner level of ability

It’s for who?

Anyone new to marketing who wants to master the fundamentals, such as how to create an online presence, identify your audience, and use digital advertising to increase sales, should enroll in this 26-module course. It uses actual examples of successful marketing strategies in use and is instructed by Google trainers.

What you’ll discover

Many of Google’s free tools, including Google My Business, Google Ads, and Google Analytics, will be introduced to you. If you pass the final exam, you’ll receive a certificate that you can use to demonstrate your marketing expertise on your resume or LinkedIn profile.

2. Google Ads certifications

Google created it; topics covered include:

Navigation for Google Display Ads
How to use Google Search advertisements
How to use Google Video advertisements
How to use Google Shopping advertisements
How to use Google Apps advertisements
Beginner level of ability

It’s for who?

These courses are for you if you want to start using Google Ads but are unsure of where to start.

What you’ll discover

Google now provides six free courses to learn how to use its various ad tools, each with a certification option. Take a course on Google Search ads, for instance, if you want customers to find your company through advertisements on the first page of Google.

Additionally, an optional certification exam is offered for each course. If you succeed, you can add your certificate to your resume and LinkedIn profile.

3. Buffer’s Week of Webinars on Digital Marketing

Provider: Buffer
Buffer was the author.
subjects covered

Gaining Facebook audience for your content
using Instagram marketing to grow your brand
branding and public relations
How to begin using social media data
Beginner to intermediate skill level

It’s for who?

Anyone who wants to learn the fundamentals of online marketing on their own schedule should watch this video series. You can watch all seven of the videos whenever you want and there is no need to register.

What you’ll discover

Buffer’s Week of Webinars, which consists of a series of YouTube videos rather than a traditional social media “class,” covers everything from content curation and social media analytics to getting your content seen in Facebook’s News Feed.

4. Meta Blueprint marketing courses for businesses

from: Meta Blueprint
The author is Meta.
subjects covered

How to locate your online audience
How to visualize consumer journeys
Setting marketing objectives
Establishing a brand tone
How to understand your audience through social media
Beginner level of ability

It’s for who?

When Facebook changed its name to Meta, they introduced a line of continuing education programs aimed at educating small business owners about marketing best practices.

What you’ll discover

The more than a dozen courses that Meta offers are all related to audience comprehension and online brand storytelling.

You have a choice of eight different certification exams to take once you’ve completed each beginner-level course to demonstrate your mastery of marketing. If you succeed, you can add your certificate to your LinkedIn profile or resume.

How to Use Hubspot for Social Media

5. Pay Per Click University

provided by WordStream
Author: WordStream
subjects covered

Everything about pay-per-click (PPC): definition, terminology, and structuring
keyword analysis
Landing page improvement
Testing A/B
PPC for B2B and lead generation
Skill range: novice to expert

To assist marketers and business owners in developing their PPC and digital marketing skills, WordStream developed Who’s it for PPC University, a totally free online learning tool.

What you’ll discover

With additional modules for social advertising, the format is presented in three streams of learning plans with lessons for novice to experienced users.

To further your knowledge of digital marketing, you can also access a variety of webinars and white papers. Best of all, everything is mobile-friendly, so you can learn whenever you have the time.

Hubspot Social Media Best Practices

  1. Share updates on all social media platforms.

It’s a good idea to spend money on a social media management service like HubSpot’s Social Inbox if you’re just getting started. You can use this tool to schedule posts, keep an eye on mentions, monitor social media analytics, and manage all of your accounts. Both TweetDeck and Later are comparable tools.

Additionally, you can sync posts between multiple accounts using these apps. Maintaining content synchronization will guarantee that you post on all of your platforms and introduce your brand to followers who follow you on multiple accounts.

  1. Update and republish older posts.

If you have a backlog of out-of-date content, update it and republish it with new SEO strategies. In addition to taking less time than continuously pumping out new ideas, this strategy has the potential to attract new readers.

This can be offers that you have on your website, landing pages, and blog posts. You don’t need to start from scratch to use your social media strategy to build engagement and present yourself in the best possible light.

In fact, this article was updated in 2017 after being published in 2013. To guarantee that readers of our blog, social media accounts, and emails are receiving new content, we frequently update our posts.

How to Use Hubspot for Social Media
  1. Plan your posts for the evenings.

Also, don’t be afraid of the weekends. By scheduling content launches for the evening, you can encourage engagement that isn’t hampered by time zone differences. In this way, even if it’s 3 AM where you are, people all over the world will see your tweet about your new app update.

A behind-the-scenes look at HubSpot’s culture, HubSpot Life publishes content from its international offices on social media. HubSpot Life publishes articles during US “off” hours, but during business hours in places like Paris, Bogota, or Dublin.

This guarantees that audiences around the world can access new content during their workdays as well.

Avert posting content that requires interaction from your team when scheduling posts for the evenings. It might not be the best idea to post an Instagram photo at midnight, when you are unable to engage, that asks followers to “Comment below!” about something.

  1. To increase engagement, use hashtags.

A golden ticket to expanding your online reach is a hashtag. Try looking for less-used hashtags like those of larger brands (like Adobe’s #CreateYourStory) or community-based ones (like #BrightonMA) instead of popular ones like #SocialMedia and #MarketingGoals. An engaged audience is going to be interested in those.

Try your hand at making your own custom hashtags for your brand, like Buffer did in the example above (#BufferLove), in addition to using preexisting hashtags. This enables you to monitor what your fans and clients are saying about your brand and product on social media.

  1. When possible, use visuals.

It’s acceptable to not spend a fortune on visual content if you’re just getting started with social media. However, whenever you can, try to include images, videos, or graphics in your posts.

To assist you in editing and content creation, a number of free services are available, such as Canva. Engaging a younger audience is easy with GIFs. And don’t forget the smartphone that’s probably in your pocket; it takes gorgeous pictures that you can definitely share on social media.

These intermediate tips are for you if you’ve used social media before and feel confident taking risks. They’re designed to make it simpler to create consistent content across all of your channels while boosting clickthrough rates.

Tips for Successfully Using HubSpot for Social Media Marketing.

A social media marketing strategy is an important part of any HubSpot business. By creating a plan and following step-by-step instructions, you can ensure that your social media campaigns are successful.

Use HubSpot to Launch Your Social Media Marketing Campaign

Launch your social media campaigns using the tools in HubSpot. By using the tools available in HubSpot, you can create a comprehensive plan that will help you achieve your marketing goals.

Stay Up-to-Date on Financial News

Keep up to date with financial news by reading financial blog posts and articles from industry experts in your field. This way, you’ll be able to anticipate changes and stay ahead of the curve on issues that could impact your business. Subsection 3.4 Use HubSpot to Create a Comprehensive Social Media Marketing Plan.

Creating a comprehensive social media marketing plan is critical for any business trying to reach a global audience online. By following these steps, you’ll be able to create aCampaign that resonates with users all over the world.

Conclusion

HubSpot is a powerful social media marketing tool that can be used to reach a larger audience and boost sales. It’s important to have a social media marketing strategy and stay up-to-date on financial news to make the most of your HubSpot account. Additionally, using HubSpot for social media marketing can save you time and money in the long run.

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