How to Use Swot Analysis to Develop a Marketing Strategy

How does swot analysis help in developing a marketing strategy? What is the difference between marketing strategy and business strategy? How to create a high impact marketing strategy? Marketing Strategy: It’s when you take your marketing goals and objectives, match them up with what your customers really want, and then outline your plan.Business Strategy: It’s when you take your business goals and objectives and map out a plan for how you can achieve them in the marketplace. Product: Product management management is one of the most critical marketing functions – it’s about understanding your competition and having an edge in the market. Innovations in product development and introduction

This book is all about bringing you the best information on the topic of how to use swot analysis to develop a marketing strategy. It is recommended read even by professional who have already perfected this skill.

SWOT, an acronym for strengths, weaknesses, opportunities, and threats, is a strategic organizational tool that helps businesses make long-term plans and important strategic decisions. Typically, you use a small business SWOT analysis to obtain a comprehensive look at the factors that affect your business’s viability.

It doesn’t take a rocket scientist to conclude how every business has a finite supply of resources, including labor, finances, and supplies. Every company looks to allocate resources as efficiently as possible while mitigating any factors that pose a threat to achieving its goals. That is where SWOT analysis comes in.

The purpose of doing a SWOT analysis is to create a business strategy that enables the company to cash in on its strengths. And, it helps build a positive reputation while cautiously improving weaknesses that can damage growth.


The market is the best indicator of your company’s standing. To maximize a SWOT analysis’ effectiveness, conduct a market analysis. Recent developments, technological breakthroughs, and competitor practices all play a part in determining your business’s strengths, weaknesses, opportunities, and threats.

Appoint an independent facilitator

Although you can do the analysis yourself, having a fresh set of eyes overseeing the procedure can be beneficial.

Not only is an independent facilitator able to distinguish feelings from facts, but they can also analyze without being subconsciously biased toward your business.

Welcome suggestions

To extract maximum efficiency of a SWOT analysis, entertain different perspectives. People from varying levels of authority can point out flaws in your marketing strategy. And, they can provide you with a more thorough analysis.

Strengths (internal, positive factors)

Strengths describe the positive attributes, tangible and intangible, internal to your organization. They are within your control.

  • What do you do well?
  • What internal resources do you have? Think about the following:
    • Positive attributes of people, such as knowledge, background, education, credentials, network, reputation, or skills.
    • Tangible assets of the company, such as capital, credit, existing customers or distribution channels, patents, or technology.
  • What advantages do you have over your competition?
  • Do you have strong research and development capabilities? Manufacturing facilities?
  • What other positive aspects, internal to your business, add value or offer you a competitive advantage?

Weaknesses (internal, negative factors)

Weaknesses are aspects of your business that detract from the value you offer or place you at a competitive disadvantage. You need to enhance these areas in order to compete with your best competitor.

  • What factors that are within your control detract from your ability to obtain or maintain a competitive edge?
  • What areas need improvement to accomplish your objectives or compete with your strongest competitor?
  • What does your business lack (for example, expertise or access to skills or technology)?
  • Does your business have limited resources?
  • Is your business in a poor location?

Opportunities (external, positive factors)

Opportunities are external attractive factors that represent reasons your business is likely to prosper.

  • What opportunities exist in your market or the environment that you can benefit from?
  • Is the perception of your business positive?
  • Has there been recent market growth or have there been other changes in the market the create an opportunity?
  • Is the opportunity ongoing, or is there just a window for it? In other words, how critical is your timing?

Threats (external, negative factors)

Threats include external factors beyond your control that could place your strategy, or the business itself, at risk. You have no control over these, but you may benefit by having contingency plans to address them if they should occur.

  • Who are your existing or potential competitors?
  • What factors beyond your control could place your business at risk?
  • Are there challenges created by an unfavorable trend or development that may lead to deteriorating revenues or profits?
  • What situations might threaten your marketing efforts?
  • Has there been a significant change in supplier prices or the availability of raw materials?
  • What about shifts in consumer behavior, the economy, or government regulations that could reduce your sales?
  • Has a new product or technology been introduced that makes your products, equipment, or services obsolete?

Developing a strategy

As a strategic tool, SWOT analysis assists in laying the framework of an effective marketing strategy. Knowing what your promotion should be focused on and the weaknesses you need to work on are invaluable information you can use to improve your bottom line.

Once you identify strengths, use them to attract new prospects.

Likewise, identifying existing weaknesses and potential threats pushes you to minimize them. Have a backup option available in case things do not go according to plan.

In an era where new competition enters the market every day, it is crucial to create a sound marketing strategy based on a thorough SWOT analysis.


Marketing is a crucial aspect of virtually any organization’s operations. Branding, advertising, and public relations are all critical areas of a marketing strategy that a business owner must consider if he or she hopes to gain a strong foothold in the marketplace.

Leave a Comment

Your email address will not be published. Required fields are marked *