You’ve been tasked with creating a marketing strategy for your company. Maybe you’ve been promoted and are stepping into the role of marketing manager, or maybe you’re just looking for a way to better organize your digital marketing efforts. Either way, let’s get up to speed. In the guide, we’ll take a look at how to create a marketing strategy plan from scratch using simple and easy-to-digest steps. I’ll also show you how to evaluate what components should go into such a plan and provide you with some examples you can work with when creating your own plan. This is likely a big responsibility that not everyone in the company thinks they can handle. You might worry that the plan will flop, but the truth is that there are some simple steps you can follow. With the right steps, guidelines, and tools, you’ll easily be able to put together an excellent marketing strategy plan that your colleagues and superiors will appreciate.
If you want to find the best marketing strategies, you will need a well-written plan. This is why I will explain how to write a marketing strategy plan in this article so that you can create your own.
Research, Research, Research
Research, research, research.
We know it’s not the most fun part of writing a marketing strategy plan, but it’s an essential one. You have to get your facts straight and make sure you’re not missing anything that could be important later on in the process.
You’ll want to start by doing some general research on your industry and competitors—what are they doing? What does their messaging look like? What do they offer that you don’t?
The first step to writing a marketing strategy plan is research. You need to know what’s happening in the world of marketing and be able to identify trends that could affect your company, as well as any new technologies or ideas that could help you reach your target audience.
This is where all of your time spent reading articles on social media, watching videos on YouTube, and listening to podcasts comes into play. You need to be aware of what’s going on in order to make sure that your business stays on top of its game.
Once you’ve done this, it’s time to put together a plan for how your company will use these new technologies and ideas. This is where we come in! We’ll help you get started with our [free] template for developing a marketing strategy plan so that you can get back out there doing what you love—running your business!
Next, take a look at your own company: what are your strengths? Weaknesses? Opportunities for growth? What are your goals going forward?
Then, think about what customers’ needs are (and how you can fill them).
Identify Your Strategy
In order to write a marketing strategy plan, you need to first identify your strategy. There are many ways that you can do this. You can use one of the many template strategies out there, such as the one from [company name]. Or, if you have a particular business model in mind, you may be able to find resources online that will help guide your strategy. For example, if your overall goal is “to increase brand awareness,” then you need to break that down into smaller goals like “get 10 new clients this month” and “increase sales by 5%.” Then you need to break those sub-goals down even further until they become manageable tasks.
You can also use the SMART system when breaking down your goals: S=specific, M=measurable, A=achievable, R=relevant and time-bound. The more specific and measurable your goals are, the better off you’ll be when it comes time for implementation!
Once you’ve identified your strategy, it’s time to start putting it together. This is where things get interesting. You’ll want to start by creating an outline for each section of the document: Introduction, Problem Statement, Solution Statement and Recommendations.
After creating these sections and filling them out with information about your company and its goals, it’s time to start thinking about how these goals will be achieved over time. This is when things start getting emotional! You’ll need to think about what needs to happen in order for these goals to come true; who needs help? What obstacles might stand in their way? How can we overcome those obstacles?
When all is said and done: congratulations! You’ve just written your first marketing strategy plan!
Your marketing strategy plan should have a clear, concise objective. This is your end goal, and it should be measurable. The clearer you are in communicating what you want to accomplish with your business, the better.
Objectives are the goals that you hope to achieve through your marketing efforts. They can be anything from “increase sales by 10%” to “get more people to sign up for our newsletter.”
Objectives should be specific and measurable, so that you know when they’ve been achieved. For example, if your goal is to increase sales by 10%, then you might set an objective like “increase sales by 10% this quarter.” A marketing strategy plan is a document that outlines your goals, objectives and strategies for marketing your product or service. It should be short and concise, and it should be able to fit on one page. The first part of the document should cover the following topics:
-What is your business?
-What is the problem that you are trying to solve?
-What do you want people to remember about your brand?
-Why do you deserve my money?
You’ll be able to begin to set objectives for yourself when you understand what kind of goals you want to achieve with your marketing strategy plan. Each objective should be clear and easy to understand so that anyone working on the project can easily identify what needs to be done in order to reach the goal. For example, if your objective is to increase sales by 10% over the next year, then each member of the team will know exactly what they need to do in order to achieve that goal.
Define Your Audience
Define Your Audience
To begin, you need to know who is going to be reading your marketing strategy. You should have a general idea of who they are, but if you don’t, take the time to define them as clearly as possible.
If you already have an existing audience in mind, great! If not, here are some questions to ask yourself:
What demographic does this audience fall into? How old are they? What gender? What education level? What kind of job do they have? Are they married or single? Do they live with their parents? Do they have children? Do they own pets? And so on…
What do these people want out of life? What motivates them? How do they feel about the world around them? What kind of products and services do they like to buy and use?
How can we reach this audience through marketing strategies that will appeal to them specifically and make them want what we’re offering without feeling like it’s too good to be true (or even worse—like it’s already been done before)?
Define Your Audience
The first step in writing a marketing strategy is to define your audience. You can’t market to anyone and everyone, so you need to narrow down who will be interested in what you’re selling. This is where you’ll want to create personas for the people who would be most likely to buy from you.
A persona is a fictional representation of an actual customer. It’s helpful because it lets you put yourself in their shoes and imagine what they’re thinking and feeling as they navigate through life. If you can’t relate to them on some level, how can you possibly understand what they need?
Personas should include:
-Location (city and state)
Pinpoint Your Competitive Advantage
In order to write a marketing strategy plan, you need to know what your competitive advantage is. You need to be able to pinpoint the thing that makes you stand out from the competition and make people want to choose you over them.
Think about the last time you went shopping for something. What made you pick one product over another? Was it quality? Price? A friend’s recommendation? Think about how many different factors could have made you choose one product over another—and then think about how many of those factors were related to marketing. In order to write a marketing strategy plan, you’ll first have to pinpoint your competitive advantage.
There are several ways to do this:
- Think about the problem you’re trying to solve for your customers. What makes you different from other companies that are also trying to solve this problem? What makes your product or service more valuable than others?
- Look at who is already doing something similar in your industry and think about what they do well and what they don’t do so well. How can you do things better than them?
- Look at what your competitors are doing right now—what strategies and tactics are working for them? Which ones aren’t working? Based on this information, how can you make changes to your own strategy that will give you an edge over them when it comes time for sales or marketing?
Now think about why people buy things from businesses in general. It’s not just because they need what the business has; it’s also because they like that business more than others, or trust them more, or feel like they’re part of something bigger when they buy from them. And this has everything to do with marketing! If you can figure out how these feelings come together for your customers—what makes them feel a certain way and choose your company—then you have an incredible advantage in this field!
Choose Marketing Channels
- Choose Marketing Channels
The first step in creating your marketing strategy is to decide which channels you want to use. For example, if you’re selling a physical product, you’ll probably want to create a website and include social media in your plan. If you’re selling a service or subscription, then email marketing might be the best option for you.
Once you’ve decided on your marketing channels, it’s time to create goals for each channel. These goals will help guide your strategy throughout the campaign. Here are some examples:
-If you’re using email marketing, one goal might be “Increase sales by 10%.”
-If you’re using social media, one goal might be “Increase brand awareness by 20%.”
Create a Timeline and Budget
You’ve got a great idea for a new product or service, and you know that there’s a market for it. You just need to get started.
But where do you start? How do you make sure you’re covering all your bases? How do you create a timeline and budget that make sense for the project? We’ve got some tips for making sure your plan is on point.
First: Create a Timeline
This is one of the most important parts of creating an effective marketing strategy plan because it helps you know when to get started and how long things should take. It also helps guarantee that everything will be ready when it needs to be—and more importantly, that nothing will be left behind.
In order to create a good timeline, think about what needs to happen before launching your product or service. For example, if you’re creating something new like an app, then you’ll need time to design it and test it out before releasing it into the wilds of cyberspace. If you’re creating something physical like an actual product or service, then you’ll need to make sure all of your materials are ready so they can be sent out when needed (and not before).
Second: Create a Budget
Takeaway: A well thought out marketing plan can help you to reach your goals.
For your marketing strategy plan to be effective, you need to define the following elements: 1. Who are your target customers? 2. What is their problem? 3. What do you offer them? 4. How is your product better than competitors? 5. Why should they buy from you ? 6. Where will they find your products? 7. What Marketing Techniques will be used ? 8. How much will it cost ? 9. When will you complete it ? 10. What are the next steps, who owns them and when do they report back to you ?