Agricultural Marketing in Economic Development covers everything from the basics of agricultural marketing to more complex topics like PEST management. This comprehensive guide will help you understand agricultural marketing and how it can be used in economic development projects.
What is the purpose of agricultural marketing, and how significant is it?
Marketing for Agriculture
Idea and Definition
Agricultural marketing is a combination of the words agriculture and marketing. Agriculture includes all primary production activities and is defined as activities that maximize the use of natural resources for the benefit of humans. However, the term is most frequently used to describe the process of growing crops and/or raising livestock. The term “marketing” describes a group of procedures used to move goods from the point of production to the point of consumption. It includes all actions that help ownership become a concept with a time, place, form, and utility.
Thomsen defines agricultural marketing as all operations and entities involved in the movement of agriculturally produced goods, raw materials, and derivatives, such as textiles, from farms to final consumers, as well as the effects of such operations on farmers, middlemen, and consumers. The input side of agriculture is not included in this definition.
Agricultural marketing is the study of all the processes, organizations, and laws that help farmers obtain farm inputs and move their produce from the farm to the consumer. Between the agricultural and non-agricultural sectors, the agricultural marketing system acts as a bridge. It involves setting up marketing strategies for agricultural goods and inputs, figuring out the demand for farm inputs and raw materials, and organizing the supply of agricultural raw materials to processing businesses.
Dimensions and Content of Agricultural Marketing:
In its broadest sense, agricultural marketing refers to the sale of farm products produced by farmers as well as the agricultural inputs used in their production. As a result, “agricultural marketing” refers to both input marketing and product marketing.
Since the beginning of civilization, output marketing has been a hot topic. The role of output marketing has become more clear in recent years as a result of the rising marketable surplus of crops brought on by technological advancement. Produced by farmers for market sale. The market becomes a bigger focus in farming. The study of input marketing is a recent one. In the past, farmers used agricultural inputs like local seeds and farmyard manure. They had easy access to these inputs, and farmers rarely bought market-purchased inputs for crop production. Farm inputs, such as enhanced seeds, fertilizers, insecticides, and pesticides, as well as farm equipment, implements, and financing, have become more crucial in recent years to the production of agricultural goods. The latest in agricultural technology reacts to input. Agriculture marketing must encompass both product and input marketing. This book covers both theoretical and practical aspects of agricultural marketing. It explains the system, how it functions, and how the suggested approach or steps can be adjusted for the best outcomes.
The topic of agricultural marketing includes marketing functions, agencies, channels, efficiency and costs, price spread and market integration, producer’s surplus, governmental policy and research, training, and statistics.
Objectives Of Agricultural Marketing
- to promote the economic growth of all parties involved.
- to create jobs in order to combat the whims of the unemployment issue.
- to increase per capita income in order to reduce the gap between rural and urban areas.
- to raise nutritional standards in order to improve health.
- preventing rural-to-urban migration will reduce traffic and other related issues in society.
- women’s economic empowerment
- to make a contribution to environmental protection and improvement in order to ensure ecological balance, prevent global warming, and promote healthy living for both humans and animals.
- to build marketing infrastructure to lessen agricultural produce post-harvest loss and distressed sales.
- formulation and execution of policies and programs with the goal of achieving rapid agricultural growth while making the best use of the state’s available resources for soil, water, and plant life.
- the implementation of beneficiary-focused programs for the farming community’s economic improvement.
- establishing farmer-department coordination for the use of agricultural extension services to implement and deliver technological know-how to the farming community.
- putting all reasonable efforts into ensuring a timely and sufficient supply of goods and services of a high standard, such as fertilizer, seeds, pesticides, agricultural equipment, etc.
- Providing farmers with secure irrigation options through small-scale irrigation projects will help them get the most out of their land.
- promoting the use of organic fertilizers that are farmer-friendly.
- encouraging farmers to adopt Integrated Pest Management in order to reduce their use of pesticides and reduce environmental pollution.
- encouraging farmers to switch from traditional to commercial crops in their fields.
- checking the nutrient content of soil samples taken from farmer fields all over the state, and monitoring soil health.
- implementing Watershed Projects to teach farmers about soil and water conservation techniques.
- Taking action to offer agricultural credit and crop insurance helps farmers receive fair prices for their produce.
- implementing programs for disaster relief (such as flood, drought, etc.).
- conducting surveys to gather and maintain a variety of agricultural-related statistical and economic data needed for development planning.
- using applications of information and communication technology (ICT) to assist farmers
- women’s economic empowerment
- eradication of rural poverty
- enhancements to rural residents’ nutritional standards and quality of life.
Importance of Agricultural Marketing in Economic Development
Marketing for agriculture is crucial for boosting economic growth as well as productivity and consumption levels. Its dynamic features are essential for promoting economic growth. It has earned the moniker “the most powerful multiplier of agricultural development” as a result.
The following sentences discuss the importance of agricultural marketing in economic development:
Resource management and output optimization
The use of resources and output management are optimized by an efficient agricultural marketing system. The marketable surplus can also be increased by reducing losses brought on by inefficient processing, storage, and transportation, as well as by having an effective marketing system. The available supply of contemporary inputs can be effectively dispersed by a well-planned marketing strategy, enabling the agricultural industry to grow more quickly.
Growing Farm Income
An effective marketing system guarantees higher levels of income for farmers by reducing the number of middlemen or restricting the commission on marketing services and the malpractices they use in the marketing of farm products. An efficient system makes certain that farmers receive higher prices for their agricultural products and encourages them to use their surpluses to purchase contemporary inputs that will increase productivity and output. The surplus sold by farmers and their income rise as a result. If a producer does not have a convenient market outlet where he can sell his excess produce, he will not be motivated to produce more. Offering sufficient incentives for increased output is therefore essential, and this can only be done by streamlining the marketing system.
A well-planned marketing strategy increases the market for goods by distributing them to remote locations inside and outside the nation, i.e., places removed from the location of production. The market’s growth contributes to maintaining a steady rise in demand, guaranteeing a higher income for the producer.
Agro-based industries are expanding.
An improved and efficient agricultural marketing system encourages the growth of agro-based businesses while also fostering the expansion of the economy as a whole. For many industries, agriculture is a significant source of raw materials.
With the aid of a successful marketing plan, farmers can schedule their production in accordance with the demands of the economy. This work is done using price signals.
The uptake and dissemination of new technology
Because the marketing system makes it easier for farmers to adopt new scientific and technical information, this benefits farmers. Farmers will only make the larger investments required by new technology if they are confident there will be a market.
The marketing system employs millions of people in a wide range of activities including packing, transportation, storage, and processing. People who work in the marketing system include commission agents, brokers, traders, retailers, weighers, baggage handlers, packagers, and regulatory staff. In addition, a number of people supply goods and services through the marketing system.
Along with national income
By adding value to the product, marketing operations boost the country’s gross and net national products.
A Better Life
The success of development initiatives meant to enhance the quality of life for everyone depends on the marketing system. Therefore, the development of efficient food and agricultural marketing must receive special attention in any economic development strategy intended to reduce agricultural poverty, lower consumer food prices, boost foreign exchange earnings, or reduce economic waste.
Agricultural Marketing in Economic Development can be a great way to improve the economy and increase sales. By following the steps outlined in this guide, you can make agricultural marketing a successful business venture.