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In the dynamic world of marketing, there are numerous concepts and frameworks that guide businesses in their pursuit of success. Two key terms that often come up in marketing discussions are “Marketing Strategy” and “Marketing Mix.” While they may sound similar, they serve distinct purposes and play different roles in achieving marketing objectives. Understanding the…
Types Of Market Targeting Strategy
In today’s competitive business landscape, reaching and engaging the right customers is essential for sustainable growth and success. To accomplish this, businesses employ various market targeting strategies that enable them to focus their resources and efforts on specific segments of the market that are most likely to be interested in their products or services. Understanding…