Marketing is needed for a smooth and successful business functionality and to boost the sales and maximize the profit. The advantages of having an excellent marketing strategy is that it builds the name of your business. An international market will need to be covered with approaching special qualities in each nation’s marketing plan.

You don’t have to be an expert at business strategy to run a successful company, but you do need sound marketing strategy for your products. This article discusses the basics of an effective marketing strategy.

Establishes Effective Distribution

Once you know what product features you’ll offer, who your target customer is and what your price points will be, you can select where you want to sell to maximize your marketing effectiveness. Younger customers will be more likely to shop using a smartphone or on a website, paying with PayPal or a credit card. Older customers might prefer to shop at retail outlets. If your market research shows you need to be in retail stores but you don’t have a sales force, you can use a wholesaler or distributor.

Assists with Marketing Communications

Your market research will help you create your brand, or image you want to establish about your business. Without marketplace research and a strategic marketing plan, you might respond to solicitations from advertising salespeople on an individual, reactionary basis, sending messages that don’t fit in with the brand identity you’ve created based on your product development efforts. A marketing strategy lets you determine if a particular magazine, radio station or website fits into your selling plans.

Organizational Impact and Communication

When you have a marketing strategy, your departments can better work with each other, because they are all working from the same plan. For example, your advertising people will talk with your product development people to determine what message you should send about your benefit. Your sales people will talk with the people responsible for managing your image to determine if they can offer discounts, coupons or rebates without damaging your brand.

Keeps Everything Timely

Following the train of thought with keeping everyone on the same page, you also want to keep everyone on the same timeline.

And you must create a timeline in order for this to work.

The importance of a marketing strategy is highlighted by the timeliness of its plans. As we all know, timing is critical when it comes to business.

But before you can create a timely marketing strategy, you have to fully commit to digital marketing.

You must accept that it will require consistent and constant attention.

If you think that don’t have the time or patience, then hiring a digital marketing agency is always an option.

Consistent and constant attention implies the following:

  • Being responsive to questions and messages.
  • Being responsive to likes and tweets.
  • Putting yourself out there with your own likes and tweets. In other words, being social on social media!
  • Always responding to feedback, whether good or bad.
  • Responding in a professional manner.

You must also be adaptable enough to keep up or catch up with the newest trends.

See how the top companies do this? They keep up with the newest methods to increase or maintain their target audience.

When you’re committed to staying adaptable, then you’ll be all set on the path to optimization.

And with the right marketing strategy you’ll get the basics right.

Then you can continue to improve upon the key aspects of your digital marketing strategy. For example, search marketing, social media marketing, etc.

Now, to tie all this together, it’s of course essential to write down dates/deadlines and your objectives.

It’s best to do this on a marketing calendar.

It will detail your timelines to achieve your objectives. You should check this calendar on a weekly basis at least.

There are many different marketing calendar templates that you can find for free via Google search.

For example, here’s an annual marketing calendar template.

There are also weekly ones, monthly ones, calendars for social media marketing, content marketing calendar, you name it.

Importance of Marketing Strategy Article

Your list of tasks should address these 3 key aspects:

  • Leadership roles for producers and reviewers in your objectives
  • Basic details of the campaign:A working title, main elements, target demographics, etc (you can flesh out the rest of the details during the planning stage of the campaign)
  • What are the key dates: for example, conference dates, when campaigns are launched, etc.

Finally, you’ll want to integrate real-world events that relate to your business into your marketing strategy.

For example, you could run a promotion off of Valentine’s Day or National Donut Day.  

Even though Edible Arrangements doesn’t sell donuts, they capitalized on National Donut Day…

…by offering cored out granny smith apple slices dipped in chocolate.

Importance of Marketing Strategy Article

Whatever you choose to do, make sure it’s right for what your business offers to your target customer.

You can play off of the popularity of the holiday, or against it – use your imagination!

Helps Determine Optimal Prices

Part of a marketing strategy is setting the right price for your product or service based on what you learned in your market research. If you learned that customers want a high-end product in your category, your pricing strategy might require you to sell at prices that create a high-end perceived value. If your target customer is bargain conscious and is willing to accept fewer bells and whistles on your product in exchange for paying less, your pricing strategy will require you to sell at or below the competition’s price.

Streamlines Product Development

A marketing strategy helps you create products and services with the best chances for making a profit. This is because marketing strategy starts with marketplace research, taking into consideration your optimal target customer, what your competition is doing and what trends might be on the horizon. Using this information, you determine the benefit customers and clients want, what they’re willing to pay and how you can differentiate your product or service from the competition.


Marketing strategy is the long term goal of a business, company or organization where it would direct its resources in order to achieve its goals which are in line with the target market. It is about building profitable alliances with customers, suppliers and distributors where all of these are needed to achieve your goals.

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