Skip to content

Instagram Competitive Analysis

Instagram is the most used mobile photo sharing app to date. It is also the biggest competitor for all major social media platforms such as Facebook, Twitter, and Pinterest. Its simplicity makes it easy for businesses and individuals alike to share their day-to-day moments, however where do they fall short and how do we plan to fill that gap? This article will show you how. Let’s face it – your Instagram accounts are for sales pipelines. You want more leads and sales, which is why you’re using Instagram. And if you’ve decided to add more content about your competitors, customer service and product pages to your Instagram account – you’re on the right track! Let me show you how to properly do competitor analysis on Instagram so you can get ahead of the competition. Competitive analysis tools is something that you should take advantage of in your business. Assembling a database of competitors, their key social sites and connections they possess, can tell you where you stand and what steps you need to take in order to move up the ladder.

If you’re a social media marketer or someone that is thinking of becoming one, you’ve probably seen tons of companies hyping various platforms such as Instagram, Snapchat, Facebook and Twitter. The truth is that they all have their benefits (and costs). When it comes to Instagram, in particular, there are three very important factors that can greatly increase your company’s reach: It’s easy to imagine that your competitors are doing better than you, gaining more followers and connecting with more people. But the reality could be quite different. While you’re worrying about what others are doing, they may be struggling as well—and maybe for many of the same reasons. The only way to know for sure is by looking at hard data and taking a closer look at what your competitors are actually doing on Instagram. That’s why we’ve built this guide: to help you compare yourself to the competition in a thoughtful, strategic way so that you can take actionable steps toward winning. Competitor analysis (do a Google search for “competitive analysis” if you don’t know what it is) is not something we do very often, and before I explain why, let me remind you that this is for informational purposes only, to give you an idea of how to do competitor analysis.

Who is the competition?

Who is your competition?

The first step in any analysis is to identify and understand your competitors. This can be done by looking directly at the data, or by finding out who they are and what they’re doing. Understanding their strategy and how they are growing will help you determine if you want to compete with them, or if there’s an opportunity for partnership.

You should also look at how they engage with their audience, what social media channels they use, what ads they run, and how often they post hashtags.

How many followers do they have?

How many followers do they have?

It’s important to know how many people your competitors have following them. If you have a smaller number of followers than them, it doesn’t mean that you are going to lose! There are other factors that will determine whether or not someone will follow you, such as:

  • How often they post content on their profile. If a competitor has been posting every day for the past year and you haven’t posted anything yet, users may think that yours isn’t active and therefore wouldn’t want to follow either.
  • How engaging their posts are (i.e., how many likes/comments they typically get). If one competitor posts an image with one person in it, while another posts an image with 10 people standing around her smiling — the latter will likely receive more engagement because there is more going on in the photo itself. This could lead potential followers towards making comparisons between each other’s accounts which can lead them down different paths (either towards yours or theirs) depending on what type of experience they’re seeking out from either account.”

What is their engagement rate?

Their engagement rate is high. This means that their followers are interested in the content they post, and are engaging with it. It also means that their followers are likely to be engaged users, who will continue to engage with future posts

How many posts do they share per day?

How many posts do they share per day?

The first thing to look at when analyzing an Instagram account is how often they post. You should be looking for a minimum of three posts a day, but ideally even more than that. It’s also important to note what type of content these people are posting. For example, if the account you’re analyzing is primarily focused on fashion and beauty products, then they probably won’t have much interest in your business unless it somehow relates back to those topics (for example: “Lose weight by eating healthy food!”).

This step will give you an idea of how much passion there is behind this person’s brand and whether or not their followers will be interested in seeing what you have to say about your business.

What hashtags are they using?

To find out, you can use a tool like hashtagify to see what hashtags they are using. Hashtags are a way to connect with other people who are interested in the same things as you and create a community around your content. They also help your content get discovered by people who may not have otherwise seen it because of Instagram’s algorithm which only shows certain pieces of content to users based on their interests and past behavior. Use hashtags that are relevant to your audience!

Are they running ads?

Are they running ads?

Social media advertising is a great way to learn about your competitors. You can see what keywords they’re targeting, what their ad copy looks like, and how often they’re showing up in search results. If you notice that a competitor is advertising for a particular keyword or product feature, consider following suit so that you can keep up with the competition.

Which posts are getting the most interaction?

A high number of interactions will make it more likely that your post will appear in the Explore tab, which is Instagram’s equivalent of a news feed.

Interaction refers to likes and comments on the post. The more interaction you get, the higher your post will be placed in the feed. This means your content has a greater chance of being seen by a wider audience, leading to increased followers and brand awareness. Here are some ways you can increase interaction:

  • Use hashtags that are relevant to your business/brand/industry (if possible)
  • Post at peak times between 1pm EST – 3pm EST Monday through Friday
  • Engage with other users when they like or comment on your posts

Understanding your competitors helps you win.

Understanding your competitors helps you win.

It’s not always easy to see the value of looking at what other people are doing, but by understanding how they’re growing their audience and making money, you can learn a lot about what works and what doesn’t. You’ll also gain valuable information that can help improve your own business.

Here are some ways knowing your competitors can help:

  • Improve your product/service offerings by seeing what customers want from similar brands
  • Find new clients by understanding who is buying from companies similar to yours (and thus likely to be interested in what you have)
  • Find new markets for existing products or services by seeing where consumers might want something like yours if only someone were providing it


There you have it—everything you need to know about Instagram analytics and how to use them to increase your engagement and grow your audience. The best part? You don’t need any complicated tools or apps. Just dive into the metrics that are already available through your Instagram profile. The Instagram app is growing in popularity; it is a great way to spread information or entertain people. People are interested in Instagram because it allows them to make their own profiles and post pictures, videos, or even short movies. This website compares the top five Instagram apps based on the factors which I think are important, and in my opinion the best one is Mobogram app. The more followers your brand can develop on Instagram, the better it will be for online sales. More followers mean the ability to promote and reach a wider audience — and if you’re selling products, that’s an audience that could translate into increased revenue. Several apps similar to Follow Adder were created with one purpose in mind: helping businesses gain more followers. These apps focus on getting your brand in front of potential consumers as much as possible.

Every post has a story behind it—analyze that story, and you’ll be well on your way to social media success!

Leave a Reply

Your email address will not be published.