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Instagram Competitor Analysis Tool Free

Instagram Competitor Analysis Tool Free is a tool that allows you to monitor your competitors by getting a free analysis of the accounts of your competitors, including their fans and trends.

With this sample Instagram Competitor Analysis tool, you can learn more about your competitors and better position yourself for growth. With the provided competitor analysis template as a guide, you’ll be gathering data for your competitors in no time.

Social Status

Social Status

Social Status is one of the best Instagram competitor analysis tools on the market today.

It allows you to check all recent competitor posts in one beautiful dashboard and take inspiration from their social media strategy. You can also track their preferred content types, posting frequency, and other content strategies.

Want to know the best part?

This is one of the rare tools that not only provides in-depth competitor analytics but also allows competitor benchmarking. So, you can track your performance with those of your competitors side-by-side, in a visual and easy-to-understand manner.

Another great thing about this tool is that you can get historical data for your competitors. The duration differs from plan to plan, so you can choose according to your needs.

Overall, it is a complete Instagram competitor analysis tool that provides everything you need to stay ahead of the competition.

Key Features

  • In-depth competitor analytics
  • Side-by-side competitor benchmarking
  • Reaction sentiment tracking
  • Competitor social media content feed
  • Visual representation of data
  • Historical competitor data
  • Influencer analytics
  • Profile analytics
  • Ads analytics
  • Customized reports
  • Whitelabel reports


  • End-to-end Instagram analytics
  • Benchmarking of multiple competitors at once
  • Flexible monthly billing, no lock in contracts
  • Free plan with one-month historical data
  • 14-day free trial for Pro and Starter plans


  • Covers multiple social media platforms, no separate plans for just Instagram


Easy to use




A free plan is available with certain basic features. A 14-day free trial is available for Pro and Starter plans:

  • Free
  • Pro – $26 per month, billed annually
  • Starter – $179 per month, billed annually
  • Business – $359 per month, billed annually
  • Corporate – $539 per month, billed annually
  • Enterprise – $1,349 per month, billed annually

 Sprout Social

Sprout Social

Sprout Social is one of the popular social media analytics platforms and a noteworthy addition to this list of Instagram competitor analysis tools.

This is also one of the complete social media analytics platforms, not specific to Instagram. However, it does offer some Instagram competitor analysis features.

You can use its Instagram analytics tools to gather insights into the Instagram performance of any competitor. You can also compare multiple competitors at once and benchmark your performance against theirs.

It also offers a social media listening feature that allows you to track online mentions of your brand or your competitors. You can also conduct sentiment analysis and see what people think about your competitors.

Key Features

  • A complete social media analytics package
  • Competitor benchmarking
  • Social media listening
  • Social media management
  • Competitor reports for Instagram and other platforms


  • Provides social media listening as well as analytics functionalities
  • Good for end-to-end social media marketing and management
  • Offers a 30-day free trial for all plans


  • Generic tool, not specialized in advanced Instagram competitor analytics
  • No free plan


Easy to use




It offers a 30-day free trial with all plans. Here are the plans it offers:

  • Standard – $89 per month, billed annually
  • Professional – $149 per month, billed annually
  • Advanced – $249 per month, billed annually

Sprout Social

With social media ranked the No. 1 channel for connecting with customers, there’s no better starting point for competitive analysis.

Sprout Social enables you to understand competitor performance on social media from multiple angles and data points.

You can use Sprout’s suite of competitive reports to assess and optimize your social strategy with rich data points you can track across Facebook, Twitter and Instagram.

Whether you want to get a sneak peek at what your competitors are posting or benchmark your growth against the average of the profiles being compared, it’s all a click away, minus the tedious manual research and messy spreadsheets.

Up your analytics game with Sprout’s Premium Analytics tool that offers deeper insights into your social platforms, along with interactive charts and graphs that you can customize to align with your goals.

Facebook analytics are essential to using Sprout as a competitor analysis tool

Sprout offers the same competitive analytics on Instagram too.

You can conduct Instagram competitor analysis with Sprout

And you can dive even deeper using Sprout’s Advanced Listening tool.

By tapping into publicly available social conversations, you can quickly find out how consumers feel about your competitors’ products and services, as well as examine your own share of voice in your industry.


This Instagram engagement calculator clues you in on how active any given account’s followers are. This is an awesome resource to analyze your competitor’s Instagram presence. Plus, it doubles as a way to figure out whether or not an influencer has a legitimate following.

Phlanx’s engagement ratio is calculated based on the number of followers an account has versus the rate that followers interact with content (likes, comments, etc).

For example, Trader Joes has an engagement rate of 2.56%. This is a fair score for a larger brand that posts on a consistent basis.

Phlanx engagement analysis for TraderJoes' Instagram

But compare that to the likes of Denny’s, well known for their cult-like social following and rabid fans:

Phlanx engagement analysis for Denny's Instagram

This score isn’t the be-all, end-all of a brand’s Instagram presence, but it does offer some much-needed perspective.

Take Adidas, one of the most followed accounts out there, for example. They do get an insane amount of engagement on their posts, but it’s low relative to their massive follower count.

Phlanx engagement analysis for Adidas' Instagram

This speaks to a bigger point about competitive analysis on social media. Context matters. It’s easy to get caught up in follower counts, but engagement is arguably a much more important metric.



Falcon provides services covering social media listening, publishing, advertising, measurement, and customer data management. It covers all major social platforms, including Instagram. It isn’t free, but you can get a 14-day free trial on its $129/mo Essentials plan. 

Falcon includes in-depth analytics features. These include over 100 post metrics for Facebook and Instagram and 600+ additional metrics that you can download via CSV and via API. Amongst these metrics are organic, paid, and viral impressions, reach, post level and page level reactions, demographic metrics about your followers, and video views on page and post level.

You can create a custom dashboard using an intuitive drag-and-drop builder to track the metrics that matter most to you. Falcon’s reports are unlimited. They can be exported as XLS, CSV, PDF, JPG, or PNG.

Of course, Falcon is far more than just an analytics tool. You can use it for your complete social media management. It includes a unified content calendar showing all your scheduled content, scheduled by date, identifiable by social platforms. It supports a wide range of content types, including image, video, Instagram Stories, and Facebook carousels. Content is centrally stored in a shared media library that Falcon calls a “Content Pool.”

Falcon lets users design their own unified inbox with multiple feeds, labels, and filters. You can access content from all the social networks Falcon supports.

If you subscribe to the Full Suite, Falcon provides their social media advertising tool they call Publish. Publish manages all your social ads in one place. It offers cross-channel advertising, automation, the ability to use saved audiences, and more. Profile cards for existing contacts appear beside their messages. You can use labels to segment conversations and profiles, identifying people by title, campaign, and more.



Brand24 makes social media monitoring reachable and valuable for everyone. As part of this, you can use it to expand on Instagram’s native insights.

Brand24 collects insights on what Instagram users say about your brand. For example, it can analyze the tone of conversations, monitor multiple hashtags, and provide a list of trending hashtags to help you increase your Instagram reach. Most importantly, it offers qualitative data to go with Instagram Insights’ quantitative data.

You begin by setting up a project for each branded hashtag you want to monitor. You can then use Brand24 to provide information on how your followers feel about your product or service. Its sentiment analysis for Instagram includes reputation management, customer feedback, and crisis prevention. You can use sentiment analysis to discover how your content resonates with your audience and adjust it if necessary if they indicate that your content is not exactly what they’ve been looking for.

Brand24 generates a list of 100 trending hashtags based on your predefined keywords. You can use the hashtags to boost your brand awareness and increase reach. You can also measure your hashtag efficiency to determine whether your campaign was successful and how the hashtag spread across social media. 

You can also use Brand24’s hashtag analytics to compare your performance across different social media channels and choose the most suitable for your brand. As well as Instagram, you can use Brand24 to analyze hashtag performance on Twitter, Twitch, and TikTok.

While Brand24 is not a free Instagram analytics tool, you can carry out a 14-day free trial before having to decide on a paid plan. Paid plans start at $49/month.



Iconsquare allows you to schedule new posts, monitor what people say about your industry or brand), and track your Instagram analytics. It provides analytics that show trends related to engagement, impressions, posts’ reach, and how your Instagram Stories perform.

It includes hashtag and competitor tracking.

Iconsquare offers a two-week free trial, and a selection of free tools, such as a full Instagram Audit.

HypeAuditor is a vast database powered by artificial intelligence that’s indexed nearly 3 million Instagram profiles. It contains a wealth of information, and can clearly distinguish real influencers from those who pretend to have the status, but really only have fake followers.

HypeAuditor doesn’t have a free plan, but being pay-as-you-go, it doesn’t cost much if you have minimal usage needs. 

HypeAuditor was purpose-built for fraud detection. It analyzes influencer profiles, digs deep into each audience, and is generally on the lookout for the kinds of data that can expose fraud. It includes 28 different metrics and scores, giving users a thorough understanding of who they’re dealing with. 

It all starts with the Audience Quality Score (AQS) that judges an influencer’s actual value from 1 to 100. You can feel comfortable with influencers who score >70. It gives you a good indication of how many of an influencer’s followers are quality, too. 

HypeAuditor doesn’t just provide the stats; it indicates the quality of many metrics, e.g., engagement rate, authentic engagement, followers reachability, and much more.


You can now gain insights into competitors’ posts with the Instagram Competitor Analysis Tool Free. It is provided as a free for personal use tool although it has full analytics capabilities.

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