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Instagram content creation course

Instagram is an incredibly popular social media platform, and it’s only made more so by the presence of brands on it. One reason so many businesses have adopted Instagram as a marketing tool is because of its ability to incorporate creativity and personalization–something that comes easily with content creation. While even traditional posts can be creative, if you want to bring the best out of your Instagram marketing, you should consider a course like the ones we’ve suggested above. A good course will help you generate followers and keep their attention, ultimately bringing in new customers. And remember: if you want to learn how to make money from Instagram, you need to start with a clean slate.

Through the foregoing, it is clear that there are various aspects related to Instagram marketing that you should be aware of. You must leverage the platform for your business benefit. However, the process is not simple and it requires hard work and diligent efforts to get ahead of the competition. By taking advantage of every opportunity that comes your way on these channels and by making sure you are doing what is needed on this platform, you would be able to effectively drive traffic to your website.

1. Instagram Training Course (Hubspot)

Hubspot Academy Courses
Hubspot Academy Courses

Offered by digital marketing experts, Hubspot, the “Instagram Training Course” is a cost-free way to upgrade your Instagram expertise.

Hosted by Crystal King, the course consists of 6 separate sections, each dedicated to addressing a specific aspect of Instagram marketing.

You’ll begin by exploring the key elements to a successful Instagram marketing strategy and follow Crystal as she guides you through the process of building engaging content.

The course also covers essential tips and tricks on how to not only attract but retain Instagram followers.

Why enroll in this course?

The HubSpot Instagram training course is an excellent entryway to a basic understanding of Instagram marketing. Crystal conveniently breaks the content down into easy-to-consume video segments, each with its key takeaways you can use in your Instagram campaigns.

You’ll learn how to set up Instagram ads, as well as how you can analyze and improve those ads in the future, using built-in Instagram reporting features.

Some of the biggest benefits of this course include:

  • Quizzes to test your knowledge.
  • Easily digestible mini videos (perfect if you don’t have a lot of time).
  • Straightforward guidance any beginner can follow.
  • Genuine insights into tactics real brands are using.

I particularly enjoyed how friendly and approachable this course was. You don’t need any prior knowledge to get started.

  • Vendor: HubSpot
  • Cost: Free
  • Duration: 5 hours
  • Level: Beginner
  • Certification: No

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2. Instagram Marketing 2022 (Udemy)

Udemy Online Courses
Udemy Online Courses

Udemy is one of my favorite resources for digital marketing courses. The “Instagram Marketing 2022” course by Benjamin Wilson and the Entrepreneur Academy is a bestseller on Udemy, and it’s easy to see why.

Rather than just getting a basic insight into Instagram marketing essentials, you get an up-to-date view of how to take advantage of the latest features Instagram has to offer.

Benjamin uses a knowledgeable but approachable voice to guide students through the essentials of setting up a successful Instagram account in 2022.

You’ll learn how to use proven strategies to attract followers, and how to convert those followers into long-term fans.

Why enroll in this course?

The Udemy Instagram Marketing 2022 isn’t just a social media marketing course. In these lessons, you learn how to create an online community, starting with an attractive, professional business profile.

Over a total of 7 hours and 65 lectures, Benjamin covers everything from the Instagram algorithm, to how to build Instagram ads.

Benjamin uses his experience as a successful entrepreneur to share tried-and-tested methods for success.

Benefits of the course include:

  • Up-to-date insights into the latest Instagram features.
  • Full end-to-end guide to setting up your Instagram account.
  • Easily digestible lessons split into mini video lectures.
  • Lessons that go beyond the basics of Instagram advertising to look at things like IGTV, influencers, and monetization.

Instagram Marketing 2022 is a comprehensive overview of everything you need to know about Instagram advertising this year, compiled into a compact course.

  • Vendor: Udemy
  • Cost: $119
  • Duration: 5 hours
  • Level: Beginner
  • Certification: Certificate of Completion

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3. Get Started With Instagram Shopping (Facebook)

Facebook Online Training Courses
Facebook Online Training Courses

As the parent brand behind Instagram, it only makes sense Facebook would have a trick or two to share with today’s Instagram marketers. The “Get Started with Instagram shopping” course is a focused set of four simple lessons, covering Instagram’s shopping features.

Currently, about 130 million people tap Instagram shopping posts each month. If you’re advertising your products on Instagram and you’re not taking advantage of the shopping feature, you could be missing out.

Facebook Blueprint guides you through all the basics of setting up your business for shopping on Instagram, in only 20 minutes.

Why enroll in this course?

“Get Started with Instagram Shopping” is a great course for business leaders looking to increase their investment in Instagram for business growth.

If you already have a basic knowledge of Instagram marketing, and now you want to leverage the platform for eCommerce, this is the course for you.

You know you’re getting trustworthy advice from Facebook, and you don’t have to spend too much of your day on your education since the lessons are only 5 minutes long. Benefits of this course include:

  • Official advice from the people behind Instagram.
  • Easy-to-follow five-minute lessons.
  • Free to use.
  • Complete guide to using product tags on Instagram.

This isn’t the most comprehensive Instagram training course out there, but for Instagram shopping, it’s a great introduction.

  • Vendor: Facebook
  • Cost: Free
  • Duration: 20m
  • Level: Beginner
  • Certification: No

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4. Build an Online Business Presence with Instagram (Facebook)

Facebook Online Training Courses
Facebook Online Training Courses

Another bite-sized course from Facebook, “Build an Online Presence with Instagram” is as beginner-friendly as they come. Created specifically for people without any prior knowledge of Instagram, this course will give you an easy-to-follow introduction for building your business profile.

Because this course comes directly from Facebook, it contains only official, reliable advice, so you know you’re not going to be led astray. However, you may find the lessons a little lacking if you’re hoping to become an Instagram expert.

Why enroll in this course?

Facebook organizes its Instagram marketing course into a selection of three five-minute lessons. No matter how packed your schedule might be, you should be able to find time to go through these tips.

Each lesson provides actionable advice on things like how to create your business account, how to use the Instagram dashboard correctly, and even how to set up ads.

If you’re in the initial stages of converting your personal Instagram account into a business profile, perhaps to explore your options as an influencer, Facebook makes the process simple.

The benefits of this course include:

  • Simple and short lessons.
  • Great beginner insights from the official Facebook team.
  • Free for anyone.

Facebook’s course acts as a good launching pad for additional education on the Instagram ecosystem. It’s a great way to get started if you’re an absolute beginner.

  • Vendor: Facebook
  • Cost: Free
  • Duration: 15m
  • Level: Beginner
  • Certification: No

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5. Instagram Ads Course (Reliablesoft)

Reliablesoft Academy Online Courses
Reliablesoft Academy Online Courses

The Instagram Ads course by Reliablesoft Academy will teach you step-by-step how to run profitable campaigns on both Facebook and Instagram.

As a digital marketing agency, Reliablesoft manages the Instagram campaigns of various clients with a total ad spending of more than 1 million USD per year. In the course you’ll learn the same techniques we are using to generate sales on Instagram without wasting your budget.

Why enroll in this course?

Unlike other courses, this course is 100% practical. You’ll be given a step-by-step blueprint on how to set up your campaigns to maximize the return on investment from every dollar spent on Instagram advertising.

In particular, you’ll learn:

  • How to add the Facebook pixel to your website and track conversions generated from Instagram
  • What audiences to create on Facebook so that you target the right audience on Instagram
  • How to structure your Instagram campaigns to avoid spending money targeting people that are not likely to be interested in your offering
  • Best practices for optimizing your paid campaigns

This course is offered as part of the Digital Marketing Course Bundle and comes with two digital marketing certifications (an SEO certification and a digital marketing certification).

The course includes 12 lessons with video tutorials, checklists, and everything else you need to start making money from your Instagram campaigns.

  • Vendor: Reliablesoft Academy
  • Cost: $119
  • Duration: 4 hours
  • Level: Beginner / Intermediate / Advanced
  • Certification: Yes (Digital Marketing Certification)

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6. Instagram Stories for Business (Later)

Instagram Courses from Later
Instagram Courses from Later

Later is one of the biggest names in social media scheduling technology. The company’s training center is quickly becoming a powerful resource for a lot of social media marketers in search of extra advice.

This “Instagram Stories for Business” course, takes a deep dive into one of the most popular features on Instagram.

Lexie Carbone and Taylor Loren, two of the top marketing professionals at Later, walk students through the basics of connecting with the millions of daily active users on Stories.

Over an hour, split into 12 videos, you’ll discover endless tips and tricks about designing, planning, and scheduling your Instagram stories.

Why enroll in this course?

As a tool dedicated to helping you schedule your Instagram Stories more effectively, Later knows a thing or two about the Stories feature. As you progress through the series of free videos in this course, you’ll learn Instagram marketing advice you can instantly put into practice.

Later will even give you access to Instagram Stories templates to get you started.

Benefits include:

  • Completely free for anyone.
  • Great focus on Instagram Stories (a crucial feature of Instagram)
  • Video-based lessons are easy to follow
  • Overview of Later technology.

If you were planning on using Later for scheduling your Instagram stories, this course will be particularly useful because it shows you how to schedule within the app too.

  • Vendor: Later
  • Cost: Free
  • Duration: 1 hour
  • Level: Beginner
  • Certification: No

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7. Marketing on Instagram (LinkedIn Learning)

LinkedIn Learning Courses
LinkedIn Learning Courses

Offered by the LinkedIn Learning Team, and Anson Alexander, the Marketing on the Instagram course is a beginner’s guide to all-things Instagram advertising. Anson uses his skills as an expert in social media marketing to guide you through the methods you can use to boost your presence online.

You’ll learn how to leverage the latest Instagram tools like Stories, Reels, and IGTV, as well as get a behind-the-scenes look at essentials like hashtags for increasing visibility.

One of the best things about this course is its focus on Instagram analytics, so you can learn from each campaign.

Why enroll in this course?

The Marketing on Instagram course from Anson Alexander is extremely comprehensive, despite only being around an hour and forty minutes long. Anson manages to cover a host of important topics, like how to create Instagram shopping posts, and how to make the most of your paid ads.

I was also particularly impressed by Alexander’s insights into how to use the Instagram community to your advantage, to help compound your long-term growth. Benefits of this course include:

  • A certificate of completion to add to your accolades.
  • Insights into all the latest Instagram tools
  • A full overview of hashtags and location tagging
  • Actionable advice in an easy-to-follow video.

If you have trouble watching videos, you can also access the “transcript” version of the LinkedIn learning course and make your notes to come back to later.

  • Vendor: LinkedIn Learning
  • Cost: Free
  • Duration: 1 hour
  • Level: Beginner
  • Certification: Certificate of Completion

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8. Instagram Engagement Secrets (Skillshare)

Skillshare Online Courses
Skillshare Online Courses

Skillshare is a great resource for online learning, and an environment I’ve seen a lot of business leaders and marketers leveraging over the years.

The Instagram Engagement Secrets course from Skillshare is one of my favorites for social media training because it focuses on teaching you how to create emotional connections with your audience.

Hosted by Social media expert and entrepreneur, Benji Wilson, this class provides step-by-step guidance on how to become an Instagram expert and increase your total followers.

You’ll learn how to upgrade your content, impress your fans, and expand your reach in a little less than an hour and a half.

Why enroll in this course?

Benji is a great teacher, with a naturally approachable educational style that’s sure to appeal to a lot of beginners. Throughout a series of twelve lessons, he’ll teach you everything you need to know about things like the Instagram algorithm, how to write Instagram captions, and even how to use your hashtags more effectively.

Though simple enough for beginners to follow, this course offers the kind of meaningful, actionable insights most social media marketers could benefit from, complete with real examples. Benefits of the course include:

  • Genuine insights into how to improve your Instagram community.
  • Strong focus on affinity and building customer relationships.
  • Easily approachable course for beginners.

If you’ve been struggling with engagement, I’d recommend checking out Benji’s tips for increasing likes, comments, and hype.

  • Vendor: Skillshare
  • Cost: $19/mo
  • Duration: 2 hours
  • Level: Beginner
  • Certification: Certificate of Completion

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9. Instagram Strategy for Business Growth (Domestika)

Domestika Instagram Courses
Domestika Instagram Courses

If you’d like to upgrade your Instagram certifications as a social media marketing professional, the “Instagram Strategy for Business Growth” course could be a great pick.

With thousands of positive reviews, this course by Dot Lung guides you through the step-by-step templates you can use to create Instagram strategies for yourself or your agency clients.

The course is split into a series of 21 lessons, all in easily-digestible chunks, so you can learn at your own pace. It’s also available in a variety of languages, which is something you don’t get from most Instagram training options.

Why enroll in this course?

Dot Lung takes a complex topic like Instagram’s social media strategies and breaks it down into a step-by-step process anyone can understand. The course comes with several bonus resources, like files and templates you can use on a formulaic basis to create all your future campaigns.

You’ll learn about the compelling “Dragon” framework to earn audience engagement, which involves building your authenticity on social media, and strengthening bonds with relatability. Some of the benefits of this course include:

  • Unique, out-of-the-box approaches to Instagram strategy
  • Downloadable resources for your future campaign
  • Available in a range of languages (and on a mobile app)
  • Certificate included on completion

This course is a great pick if you’re looking for something a little different from most of the Instagram training courses out there. Dot approaches common concepts from a completely new and engaging perspective.

  • Vendor: Domestika
  • Cost: $39.90
  • Duration: 3 hours
  • Level: Beginner
  • Certification: Certificate of Completion

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10. Instagram Unlocked (Neil Patel)

Neil Patel Facebook Course
Neil Patel Facebook Course

Delivered by one of the biggest names in the marketing world, the “Instagram Unlocked” course is a must-see for any digital marketer. Neil Patel, a leading figure in digital promotion, shows you exactly how his team generates massive amounts of traffic for his social media campaigns.

The course covers everything you need to know about setting up your Instagram account for success and collecting as many followers as possible. You’ll get behind-the-scenes insights into Neil’s marketing content, and top hacks from his social media team.

 11.Instagram for Business by Facebook Blueprint

Instagram for Business by Facebook Blueprint

Cost: Free

Length: 10 mins

Taught by: Facebook

Take this course if: You want a quick and easy introduction to the basics of using Instagram for your business.

What you’ll learn:

  • How to set up an Instagram Business account
  • Reaching people on Instagram
  • Creating engaging visuals and text
  • Using Instagram insights to analyze your audience
  • Setting up promoted posts

Notes:

  • Short, easy-to-understand lessons
  • Beginner-friendly with lots of visuals of the Instagram backend
  • No quizzes, exam or certificate provided

12. Social Marketing Certification by Hootsuite

Hootsuite Social Media Marketing Course preview

Cost: $199

Length: 6 hours

Taught by: Hootsuite’s internal social media marketing experts

Take this course if You’re looking for a complete course to improve your skills as a social media marketer — on Instagram, as well as other social networks — and want to receive an industry-recognized certificate.

What you’ll learn:

  • How to build a social media strategy
  • Setting up + optimizing social media profiles
  • Community building
  • Content marketing basics
  • Social media ads basics

Notes:

  • Free demo available
  • Multiple formats: videos, quizzes, text, PDFs
  • Optional exam at the end of the course
  • Upon passing the exam, you’ll receive a certificate that can be added to your LinkedIn, CV, and website
  • The certificate never expires

Intermediate Instagram marketing courses

1. Attract more followers on Instagram by Facebook Blueprint

Attract more followers on Instagram by Facebook Blueprint

Cost: Free

Length: 15 mins

Taught by: Facebook

Take this course if: You want a short lesson about how to grow your followers on Instagram through both organic and paid.

What you’ll learn:

  • How to attract more followers on Instagram
  • Using DMs to build relationships (which you can do directly through the Hootsuite dashboard)
  • How to use hashtags for reach and discovery
  • Growing your audience with Instagram ads

Notes:

  • Short, text-based lessons
  • No quizzes, exam or certificate provided

2. iPhone Photography Essentials by Skillshare

iPhone Photography Essentials by Skillshare

Cost: Included with Skillshare membership

Bonus: Download a free checklist that reveals the exact steps a fitness influencer used to grow from 0 to 600,000+ followers on Instagram with no budget and no expensive gear.

Length: 1.5 hours

Taught by: Sean Dalton, travel & lifestyle photographer

Take this course if: You have an iPhone and want to learn how to take professional-looking photos for Instagram without spending lots of money on camera equipment or paying a professional photographer.

What you’ll learn:

  • Best models for iPhone photography
  • iPhone settings to maximize its photo-taking capabilities
  • Best apps for iPhone photography
  • Finding the best light to take photos in
  • How to capture perfect compositions
  • Free iPhone apps for editing

Notes:

  • 19 lessons total, taught in video format
  • Suitable for content creators, social media marketers, and small business owners
  • The course comes with free bonus resources (PDF notes, Lightroom presets)
  • Access to Adobe Lightroom is recommended (free trial available)

Advanced Instagram courses

Instagram Content Planning by ilovecreatives

Instagram Content Planning by ilovecreatives

Cost: $499

Length: 10-15 hours

Taught by: ilovecreative’s founder (@punodestres)

Take this course if You don’t want to learn just what to post, but how to strategically plan and create content for Instagram.

What you’ll learn:

  • Latest updates about the Instagram algorithm
  • Auditing your Instagram
  • Analyzing your audience
  • Setting up a content marketing plan and calendar
  • Build your own Instagram brand book
  • Content loops

Notes:

  • Learning format: a mix of lectures, tutorials, and worksheets
  • A self-paced course that you have access to forever
  • Access is currently closed; you can sign up to their waitlist for the next enrollment (Apr 30)
  • You’ll get access to the ilovecreatives Slack, where you can ask questions, learn from other experts, and find potential freelance work
  • You can preview the first lesson by joining the waitlist
  • Content is tailored for freelancers, content creators, small business owners, and social media marketers

Conclusion

We tested out a fully comprehensive Instagram course – and it works! We learned how to grow our account in just 5 days, using influencer marketing to raise brand awareness, engagement, and ultimately conversions. We walked away from the course with the skillset to replicate what we had learned.

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