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Instagram Content Creator Pay

Instagram is transforming the way photos and videos are created, captured and shared with the world. We are looking for global creators who want to inspire their followers by telling them a story. This role requires someone who is extremely comfortable in front of a camera and adept at navigating the social landscape. 

The more followers you have, the bigger your paycheck! Create content with intent and drive engagement for our users. We want to share your creativity and drive influence for Instagram.

How much does an Instagram Content Creator make?

As of Dec 7, 2021, the average annual pay for an Instagram Content Creator in the United States is $47,050 a year.

Just in case you need a simple salary calculator, that works out to be approximately $22.62 an hour. This is the equivalent of $905/week or $3,921/month.

While ZipRecruiter is seeing annual salaries as high as $87,500 and as low as $16,000, the majority of Instagram Content Creator salaries currently range between $33,000 (25th percentile) to $51,500 (75th percentile) with top earners (90th percentile) making $70,000 annually across the United States. The average pay range for an Instagram Content Creator varies greatly (by as much as $18,500), which suggests there may be many opportunities for advancement and increased pay based on skill level, location and years of experience.

Based on recent job postings on ZipRecruiter, the Instagram Content Creator job market in both Chicago, IL and the surrounding area is very active. An Instagram Content Creator in your area makes on average $48,164 per year, or $1,114 (2%) more than the national average annual salary of $47,050. ranks number 1 out of 50 states nationwide for Instagram Content Creator salaries.

To estimate the most accurate annual salary range for Instagram Content Creator jobs, ZipRecruiter continuously scans its database of millions of active jobs published locally throughout America.

How to Make Money on Instagram.

People can make big money on Instagram: The recent Hopper HQ report claims that Kylie Jenner is paid around $1.2 million for a single post on Instagram. Obviously, if you’re not one of the world’s most well-known celebrities, your estimated earnings may vary depending on the following count, engagement, reputation, and more.

 Promote Affiliate Links.

To make money with affiliate marketing, you need to join high paying affiliate programs so that you can add affiliate links to your Instagram and make a commission on the sales you generate.

Affiliate Programs

When done right, affiliate links can bring in big money.

As you can see from this site’s Blog Income Reports, I bring in over $80k/month, mostly from affiliate programs.

To do this, look into joining affiliate networks like Shareasale, Clickbank, Awin, and Impact. You can also join individual affiliate programs right from a company’s website or by searching: “COMPANY + affiliate program.”

Since Instagram has a solid user base of engaged people, it’s a perfect place to promote affiliate links.

No matter how many followers you have, you can insert a clickable link in your Instagram bio. For instance, a fashion blogger Sophie Shohet uses this feature to promote affiliate links:

Sophie Shohet Instagram

Since Sophie has more than 10k followers, she can also create clickable Instagram Stories. And here’s how she promotes affiliate links within her posts and on her profile:

Sophie Shohet Instagram 2

Instagram followers pay close attention to Instagram posts, so using captions to tell about affiliate marketing links is a great way to grab the attention.

However, all links in Instagram posts are non-clickable, so adding a URL isn’t the best idea as readers have to copy the link manually from your text.

Thus, it’s better to write a call to action, inviting your readers to click on the link in your bio. One note is that it’s important to disclose affiliate links since you get a commission on each sale.

Sell Physical and Digital Products.

Over the last few years, Instagram has turned into a strong sales generator for ecommerce brands.

Since people actually do use Instagram to discover and buy products, they rolled out more business account features like in-app checkout, the shop button, product tags, and shoppable stickers to make the shopping process easier.

One brand new tool you can use to sell products from Instagram is Square Online.

This tool takes Instagram posts from your feed, and turns them into a fully-shoppable website in 3 simple steps:

  • Connect your Instagram account to Square.
  • Tag items in your Instagram posts you want to sell.
  • Click “Publish” and launch your own website.
Square Online Instagram

As it’s tough to sell products online from Instagram alone, it’s a great idea to also have a website. And this new tool from Square Online makes this super easy.

You can get started with Square Online for free and just pay transaction fees. Then you can upgrade to a paid plan when you’re ready to build a website with your own custom domain.

For other options, you can look into choosing an ecommerce platform or website builder to launch an ecommerce website, then use Instagram as another marketing channel.

If you’re a beginner, you could also start a dropshipping business so you don’t have to ship your own products or handle returns.

Another option is to learn how to sell on Amazon and promote your products on Instagram that way.

Either way, you need to add links to your content in your Instagram account.

Just write a call to action and include a website link so that interested followers can learn more about your offer.

And if you have switched to an Instagram creator account, you can create shoppable posts to sell physical products in-app. Check out how Katie Sturino did it:

Katie Sturino Instagram

From cheap cosmetics and second-hand clothes to luxurious apartments and expensive cars, people buy all kinds of products on Instagram.

No matter what you sell, your potential customer is probably there. However, it’s important to find your niche and look at the competition by searching for hashtags and keywords you want to target.

 Publish Sponsored Posts.

Influencer marketing is on its rise, according to Social Toaster: 92% of individuals trust word-of-mouth recommendations, 76% of people say that they’re more likely to trust content shared by common people than brands, and 82% of customers want to get referrals from friends before making a purchasing decision.

Simply put, people seek out peers’ recommendations, so it’s no wonder more and more brands reach out to influencers to get shoutouts for their brands.

Become a Brand Ambassador.

Sponsored posts work well on Instagram, but most companies want to establish long-term relationships with influencers, so they seek out brand ambassadors who can promote a company in a positive light on a regular basis.

Since Instagram is the most preferred channel for influencer marketing, it’s a perfect place for users to find brand ambassador programs and collaborate with companies to promote their products. Large brands also frequently send free products to influencers so they can review and promote them.


The ability to earn income while sharing your passions is now a reality. Users with a large following on Instagram can now monetize their content through the related Creator Pay feature.

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