Is Digital Marketing Good Career

Since entering the workplace, a digital marketing career has turned out to be one of the most talked-about topics. Many are discussing the fact that this career is getting more popular. Other people are also stating that there is a huge demand for this career since it is dealing with the latest technology and the internet as well as various social media such as Facebook and Twitter. The job can be easier than you expected if you have the right training and the right knowledge on how to use it. You should start looking at ways on how you can succeed in this career.

Wondering if digital marketing is the right career for you? If you want an exciting job in a high-growth area, then you must consider digital marketing! Find out what a career in digital marketing is like, what skills you need, and how to get a great job.

Why digital marketing is a great career in 2021?

Are you looking for a career with variety, excitement, and learning opportunities? If so, you may be wondering if digital marketing is a great career to pursue. You’re in luck because that’s exactly the question we’ll help you answer in this article.

Digital marketing is a great career. To think that it didn’t even exist until the 1990s when the internet revolutionized the way we communicate. And, as a consequence, the way businesses sell their products and services. Today and in the foreseeable future, any marketing campaign worth its salt includes digital marketing.

Launch your digital marketing career by getting real-world experience.

Digital marketing is a great career. This field never existed 60 years ago. The internet revolutionizes the way we communicate. But also how businesses can sell their products and services to the right people.

More businesses = more digital marketers… 

But how is this possible? Do they use traditional marketing

Yes, they do! But does Apple know if their billboard led to a woman named Ashley purchasing their iPhone 12 Pro? Of course not. digital marketers, however, can determine how people become customers. 

The internet is always growing, which means digital marketers are always relevant and in demand. 

Now to the good part. 

You don’t have to wait to become a digital marketer. You can begin learning the skills that make successful marketers today through a digital marketing apprenticeship at Acadium. Working on real marketing projects under the guidance of a mentor gives you the leg up on other job candidates.

Additionally, as a digital marketer, your career can take many different paths. You can become a digital nomadwork as a freelancerstart your own business, or work for a company. Whatever path you decide you can be sure that you’ll constantly be learning and growing as the internet changes and new opportunities and challenges emerge.

In this article, you’ll learn why digital marketing is a great career in 2021, and how to get a job in this exciting and fast-growing field. 

Let’s begin.

Why Learn Digital Marketing? Here are some reasons: 

1. Digital Marketing Is A Lucrative Career

As you enter the digital marketing industry, you can garner a starting salary between 25-35k per month. This is on par with starting salaries in any other industry. 

The best part? You can demand this salary based on your experience and talent, rather than the number of degrees you have under your belt.

This is because you are only as good as the last campaign you executed. With things changing so rapidly in the digital marketing industry, you have to constantly be on your toes and do great work. And if you can, rest assured you will command the salary that matches that ability!

Of course, this is just your starting salary. As you progress in your digital marketing career and move through appraisal seasons, this salary will only increase. 

2. Digital Marketing Is Here To Stay

Back in the 90s, ‘the Internet’ may have seemed to some like a fad. We know now that this isn’t true at all!

Digital marketing is growing at a rate of 25-30% yearly and shows no signs of slowing. Huge multinational companies like Unilever and P&G now spend a significant proportion of their marketing budgets on digital marketing, and unicorns like Amazon and Zomato spend an even higher proportion. 

So for those who think that digital marketing is ‘here today, gone tomorrow, we’re here to say that it is here to stay!

Even senior marketers who have spent their careers immersed in print, TV, and radio are now embracing digital as a medium. So why shouldn’t you, as a fresher?

3. Digital Marketing Offers Accelerated Career Growth

For all those who feel that digital marketing is a field with little upward mobility, we beg to differ. Since it is a relatively new field, there are fewer rules and structures.  

Think about it – some digital marketing jobs are yet to be discovered! So the possibilities for growth are limitless.  

Moreover, in this industry, it is your work that truly matters. If you are ready to roll up your sleeves, work those long hours, involve yourself in pitches for great brands and campaigns for more great brands then you will be rewarded. 

You can also grow laterally at a digital marketing agency. For example, if you are a copywriter who also has a flair for design, you could try your hand at actual design. With lower barriers to moving horizontally than in other fields, your job roles can be as versatile as your skill-set.

4. There’s No ‘One Preferred Role’ In a Digital Marketing Career

Gone are the days when working in an agency was equivalent to being ‘backend support’. Digital marketing agencies are now as mainstream as ever and work with some of the best brands in the country.  

Also, the possibilities for what role you can assume within a digital marketing agency are endless. And no one role is better than the other. Catch some insights on digital marketing jobs for freshers if you want to understand the opportunities. 

Are you a people person? Then you could be the one communicating with the client at all times. More comfortable immersed in a design software? You can be a designer responsible for all the wonderful campaigns your agency does.  

So when it comes to choosing what kind of digital marketing job you want to apply for, why not try your hand at everything that interests you? You never know what can translate into a life-long career.  

And with IIDE’s  Short-term Certification Courses in digital marketing, you can upskill yourself in various fields of digital marketing. 

Now let’s see what kind of people are suitable for a career in digital marketing. 

What Kind of Person is a Perfect Fit For A Digital Marketing Career?

If you’re considering a career in digital marketing, you may be wondering, “Am I fit for this?” Although digital marketing is suitable for almost all people, there are some specific personality requirements that a person must possess to succeed in this field. Some of them are as follows – 

  • Passionate – The person must have a natural curiosity for new things and a strong desire to create something new. 
  • Creative – As Digital Marketing is a creative field, the person should be very creative in his/her job. 
  • Innovative – The person should have the ability to think outside the box in order to come up with fresh and exciting ways to reach out to new customers.
  • Patient – When it comes to digital marketing, it’s important to remember that it’s sometimes a trial-and-error process. They must have the ability to be patient with themselves and with the process.
  • Goal-oriented – In order to succeed in digital marketing, it’s critical to create short- and long-term objectives and work diligently toward achieving them.

In addition to this, Digital marketing is the best career option for someone who – 

  • Loves Writing
  • Is analytical
  • Likes solving problems
  • Enjoys assisting others in finding practical solutions.
  • Thrives in a fast-paced work environment
  • Enjoys challenges
  • Is an objective thinker
  • Enjoys conducting digital research
  • Love to spend time on social media
  • Is very creative
  • Is interested in learning new skills

How to Start Your Digital Marketing Career?

For all the reasons mentioned above, we hope we’ve got you to stop wondering, ‘Is digital marketing a good career?’

Now you may be wondering how you’ll learn the various digital marketing skills, and start your career in the field of digital marketing. But don’t worry, as we said earlier, we have answers to all your questions. 

You can start with the various online videos available on YouTube to start learning. But if you want a more career-oriented approach, here’s what you can do. 

You can start by signing up for our Online Digital Marketing Course, which is designed by industry experts and will give you detailed knowledge of 15+ advanced digital marketing skills. 

With this course, you will be eligible for IIDE’s placement cell with top recruiters. But we understand that a few people want to start working directly at the mid-senior managerial level. For those people, there’s option number 2. 

You can opt for our 11-month exhaustive MBA-level Post Graduation Program in Digital Marketing, which offers a compulsory 2 months internship and assures a guaranteed placement for managerial positions with an average CTC of 4+ LPA.

Now, if you are confused between the above-stated options, we have something for you that can help you clear your doubts. You can get in touch with our excellent team of counselors to find the best option for you. 

And why IIDE? Take this Free Masterclass on digital marketing basics by Karan Shah, to first understand if digital marketing is for you & secondly, to decide if our learning style works for you. 

Finally, as we are nearing the end of the blog, we have tried answering some commonly asked questions. 

What digital skills are in demand?

Demand for digital skills 2020

The digital economy is embedded in every corner of our lives, and it’s not going anywhere. There’s a solid budget going into digital marketing now as opposed to traditional marketing.

93% of online activity starts with a search engine and ensures the continued effectiveness of SEO as a superior marketing strategy while about 80% of Americans make an online purchase at least once a month. Anyone thinking about starting or leading a business needs to have a basic understanding of digital marketing to convert customers.

There is plenty of room for people looking to enter the world of digital marketing and related careers. In 2019, some of the most in-demand skills are content creation and curation, social media strategy, martech, and analytics, which is great news for those who veer towards the creative, social, and business end of the spectrum.

For those who are more technically minded, there’s still plenty of demand and quite a high earning potential for those who specialize in technologies like SEO and SEM since this is what can be at the base of what drives profits in any business.

Content marketing relies on traffic and anyone with the technical expertise to analyze these patterns is going to be a valuable asset, especially as these types of jobs become more complex with the advent of artificial intelligence and machine learning.

So, now you know what digital marketing is and what the demand is, what are the benefits?

Become an In-Demand Professional

 Demand for Marketing Talent in 2018

You’ve heard of the digital skills gap, right? By 2020, 2 million new digital jobs are expected in the U.K. alone, and not enough digital professionals to fill them.

This provides those studying digital marketing with a unique competitive advantage – you’re gearing yourself up for a career where demand exceeds supply. Always a good move.

During the global recession, recent graduates were plunged into a world of uncertainty, job scarcity, and all-around terribleness. Wouldn’t it be nice to gain a fresh set of skills that could future-proof your career, increase your job security and even enhance career progression?

The most important thing for you is that you need to take back control of your career and reestablish the confidence you lost during the recession. Remember this: companies still want valuable skills – you might just need to turn them digital.

According to Marketing Hiring Trends demand for digital marketing professionals outstrips supply with 44% of companies wanting to hire more marketers. It’s time you took advantage.

Top Tip: Before you embark on your digital marketing career, find out what the most in-demand digital marketing skills are.

Benefit from More Career Choice

As digitization continues across industries, companies across the world from start-ups to established corporates are seeking digital professionals with relevant experience.

Digital titans such as Google and Airbnb are always on the lookout for new talent particularly in the area of emerging technologies as artificial intelligence becomes more mainstream and offers scalability. In terms of customer value using AI can help drive personalization and response times to queries using technology such as chatbots.

With such a wide array of new opportunities available, digital marketers can afford to be picky about the type of company they’d like to work for. We’d encourage you to take advantage of this choice and think of what kind of business best suits your career needs.

Top Tip – Research potential sectors: According to the 2018 Marketing Week Career and Salary Survey, the top five areas to work in as a marketer are automotive, travel, education and gaming, and gambling.

Get Paid More Than Your Peers

Creative and Marketing Salaries

We’ve already talked about how demand for digital marketing professionals is exceeding supply. In traditional economics we all know what happens next – the value of the product increases along with the price. When you’re working in a fruitful industry with a large skills shortage you can think of yourself as a commodity – and negotiate your salary accordingly.

A recent survey by The Creative Group projects a substantial increase for marketing professionals. For example, the median salary for a CMO in a corporate setting in the U.S. is expected to be $164,000.

What’s interesting and beneficial about the job market for digital professionals is that there is huge competition for skilled talent regardless of industry.

This means that individuals with the right skills can negotiate for great salaries but also land great benefits and perhaps even bonuses depending on their role.

Your digital skills are in demand further afield too. This inspiring video highlights the key skills American businesses are seeking and the salaries you can expect to earn.

Top tip: Guarantee pay increases every year by u[skilling continuously on the skills that matter to your sector or business.

Kickstart Your Career Easily

In more traditional careers like advertising, you’d have to wait for a coveted internship or graduate placement to open up so you can gain experience and create your portfolio. The digital marketing world, however, provides a host of opportunities for you to kickstart your career before you even set foot in a workplace.

Want to stand out to potential employers? Invest in building a powerful social media presence, gain your own Twitter followers, start your blog and contribute to relevant online conversations. There are a whole host of online exams you can take to boost your CV and showcase your digital marketing knowledge.

There have been plenty of examples of people who have been hired after showcasing their talent and abilities through social media. For example, Dublin-based fashion illustrator, Holly Shortall got noticed when she tweeted her illustrations to celebrities online. Several glossy magazines and top fashion brands then approached her and commissioned her work.

Top Tip: Grab 10 invaluable tips to help you kickstart your digital marketing career.

How Do You Become a Digital Marketing Professional?

If you have a background in marketing management, copywriting, web development, or even design, you already possess plenty of transferable skills to go into digital marketing.

You’ll probably want to get started on your branding and build a portfolio to build your unique digital presence. It’s tough to stay on top of all of the latest trends, but getting a solid understanding of the basics of up-and-coming trends like AI and virtual reality in the context of how they’re being used for marketing is an excellent place to put your focus as well.

You should certainly make sure that your social media streams are consistent with your skills and aptitude–in other words, talk about what you are interested in and learn about publicly and as often as you can.

Start a blog over at Medium and join some Facebook groups in your field of interest. You’ll want to also look for a comprehensive, reputable training program to get official certification in one or more core areas.

Once you’re officially certified, you’ll then have a leg-up amongst your peers when it comes to searching for fulfilling opportunities.

Conclusion

Ultimately, there are huge opportunities for digital professionals across roles and industries.

As digitization continues at a rapid pace, employers on a global scale are seeking out skilled employees that can fill the skills gaps in their organizations and drive business objectives such as leads, revenue, and brand awareness.

Future-proof your career with a knowledge of digital marketing to enjoy a fast-paced and enjoyable career and competitive salary.

Digital marketing is consistently one of the most popular career options for college students. It’s also one of the most unfulfilled jobs. Many digital marketing grads are stuck working low-level entry-level jobs that offer little pay and not much opportunity for advancement.

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