Market Analysis Tools

A Market Analysis Tool is a type of secondary research that companies use to better understand the market and discover which products and services target segments will most likely purchase and why and what needs and desires they want fulfilled. One of the most common types of Market Analysis Tools is a SWOT (strengths, weaknesses, opportunities, threats) analysis. All Market Analysis Tools share some common elements.

The Global Market Analysis Tools are an excellent source of understanding for you, your competition, and category conditions.

Google Analytics

This is a basic and free website analytics tool provided by Google. You can use it to track the traffic on your website, know where your web visitors are coming from, how they came to know your website, the amount of time they spent on your website, etc. 

marketing analytics tools - Google Analytics

Google Analytics can also be integrated with other tools like Google AdWords and Google Data Studio for a deeper analysis of your marketing data. However, it is complex to define and track new conversions, and it doesn’t provide an option to track individual user sessions and know how users actually use your site. 

The basic version of Google Analytics is free and is fit for most companies. It also comes with a premium version that costs about $100K annually with advanced data analytics capabilities and full support from Google. 

The AdWords Performance Grader

PPC is a common way of reaching new customers and growing businesses among marketers.

However, there are many factors that will determine your success as a PPC marketer. It can even be overwhelming to determine the right areas to which you should pay attention. That’s why PPC marketers need AdWords Performance Grader. 

The Adwords Performance Grader helps you evaluate the strength of your Google Ads account quickly and securely. Once the tool has performed an audit of your account, it will give you a detailed report that shows the strengths and weaknesses of your account. 

This can help you know the account elements that need more work. You can use this tool for free. 

Cyfe

Cyfe is an all-in-one dashboard that allows marketers to integrate data from various marketing tools and see all of it in one place. 

You can use it to track data from all your social media marketing platforms, sales platforms, pay per click marketing channels, and others. It has pre-built widgets that you can use to connect to Google Analytics, Google AdWords, and SalesForce accounts. 

Cyfe can then collect all the data that you need from these platforms and display it on one dashboard. Cyfe has a free plan and three other plans that require you to pay a monthly subscription fee. 

 Optimizely

Optimizely is a good tool for carrying out A/B tests on web pages and products to know which version is the best. 

The A/B tests can be visual or textual, and Optimizely makes it easy for you to change the design of the pages without changing the code. It can also be integrated with other analytics tools like Bizble, Google Analytics, and Clicktale. Such experiments make it easy for you to track your Optimizely experiment results in other dashboards together with additional data segmentation. 

It is a good tool for any marketer who cares about the performance of his website and online marketing results. Its A/B testing capabilities can help you know how to better convert your users and increase your ROI. It has different pricing plans that are based on traffic needs. 

BuzzSumo

BuzzSumo is a versatile content and social media analysis dashboard that provides its users with data about the topics that are trending on the major social media platforms. It allows you to analyze data from a range of different time periods, like for the previous 12 hours or spanning many months. 

This way, you can now the topics in your industry that are getting the most social traction. It also offers advanced keyword search operators, backlink information, content type filters, and influencer marketing features. You can then export the data into another format and analyze it to a greater depth. 

marketing analytics tools - BuzzSumo

It has three pricing plans, with the cheapest plan going for $99 per month.

 MixPanel

The goal of MixPanel is to track the events on your website, mobile app, or product. This way, you can know what users are doing on your mobile app or website. 

Once you add an event to MixPanel, you will see the trends, count, the users who used them and in what order. It also offers funnels and A/B testing for different versions of your mobile app. MixPanel expects you to add the events that you need to track and focus on. 

You can do this using a visual selector or by adding code annotations. After the selection, the events that you want to track will be shown on your dashboard and the metrics of choice will be presented. It offers a free Starter plan and two other plans that require you to pay a monthly subscription fee. 

 Heap Analytics

Heap is a web and mobile analytics tool, with similar functionalities as MixPanel. Heap Analytics helps you track all the activities taken by your website visitors. You can also use it to select the events that you need to analyze and preview on your dashboard. It can help you to track the individual user behavior and segment users based on their behavior. 

It has a free plan and two other plans that require you to pay a monthly subscription fee. 

Klipfolio

Klipfolio is a dashboard software that allows its users to create interactive dashboards that can host marketing-related data from various tools and channels. 

You can use it to pull data from Facebook or Google Analytics, which is good for tracking your performance and seeing all the data in an integrated dashboard. It comes with pre-built templates of dashboards that you can use without having to create your own from scratch. 

However, you can still create your own dashboard that will help you meet your needs. If you have many marketing channels and you need to monitor their data in one dashboard, use Klipfolio. It has 4 pricing plans that require you to pay a monthly subscription fee. These plans majorly differ based on the size of teams. 

Klipfolio pricing

 SEMrush

SEMrush is a marketing analytics tool that can help you see what your competitors are doing. 

marketing analytics tools - SEMrush

It can provide you with a way to outrank your competitors in search results and offers its users with a simple way to monitor their competitors’ social media accounts, brands, etc. 

You can also use it to track your own brand. SEMrush has an analytics reports tool that shows the keywords that your competitors are using in their AdWords campaigns. You can also use it to analyze the keywords that you want to use in your ad campaigns to know how competitive they are. 

It is a good tool for marketers who need to increase their search engine traffic and monitor their competitors’ activities. SEMrush offers 3 pricing plans, with the cheapest plan costing $99 per month. 

SEMrush pricing

 Crowdbooster

It is a social media analytics software that allows you to see the performance of social media ad campaigns through a series of simple dashboards. 

One of the major advantages of using this tool is its real-time reporting functionality, which gives up-to-the-second data regarding who is engaging your content on social media and how. It also lets you see your most engaged fans and followers, and gives you recommendations on how to reach these brand ambassadors, as well as how to customize your social media content for a greater engagement. It offers different pricing plans, with the cheapest plan costing $9 per month. 

Attest

Are you taking over a new market by storm or want to be the most innovative business in your market? No more guessing games or generic data: if you want first-hand information directly from your target audience, Attest is the tool for you. It is a smart platform that will help you get data from real consumers that is relevant to your business, collected in real-time. All to make business decisions faster and with more confidence.

Attest allows you to reach your target audience in 49 markets. You’ll find analysis tools for every aspect of your market: consumer profiling, international research, and market analysis. Attest is suitable for novices and pros alike: our templates make it super easy to get started.

The results you get from the research tools are hyper-relevant. We have more data quality controls in place than any comparable tool. No experienced market researchers on board? No problem – we help you make the most out of your research. You can ask their experts directly for help to ask the right questions to your audience. That way, you’ll be able to get insights that are directly applicable to your business goals.

Conclusion

Market analysis tools are self-reporting techniques used on home videogames. They are primarily used to collect information on the market of a particular game, or by a company on their games appeal to certain niches.

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