Research is a very important part of any startup, especially in today’s world where the success or failure of a startup is heavily dependent on the speed of execution. It can be hard to identify which market research questions to ask and which ones to answer. The one thing that every startup founder needs to do is market research. The only problem is, most people don’t actually know how to conduct market research properly. This causes them to fall into a few nasty traps and miss vital insights that could increase their business’s chances of success.

It’s a well-known fact: startups don’t seek market research, they make it. However, that doesn’t mean companies should shun market research when it comes to planning new initiatives. One of the best ways to understand the market and how your business will fit into it is by developing a solid research plan – one that is focused on inbound tactics and sets you up for a repeatable process going forward.

What Is The Preferred Channel For Finding Vendors?

This question is meant to gauge the level of involvement that customers have in sourcing their own vendors. Some companies prefer to take a hands-off approach, while others prefer to get involved in the process. -Online search, referrals from friends and relatives, social media, etc. The best way to answer this question is by asking the customer what they would like you to do, and then follow their instructions. If they want you to handle it, then follow through with your plan. If not, then ask them what they would like you to do instead.

What, In Your Opinion, Are The Most Important Factors For Choosing A Vendor For This Product/service?

This question is an opportunity for you to lay out the most important factors for your client.

You should begin by asking your client to think about why they need this product/service in the first place. What are their goals? What do they want to accomplish?

In order to effectively answer this question, it is important to think about what the customer is looking for. What are they going to use it for? How often will they use it? Will they use it by themselves or with others? Do they want to be able to customize it?

Then, you can ask them to think about what other vendors they’ve worked with in the past and what made those vendors stand out. Did they have a good reputation? How were their products or services? Did they provide good customer service?

After that, you can ask them what types of qualities they value in a vendor. Do they prioritize price or quality? Is there anything else that’s important to them when choosing a vendor? It’s also a good idea to ask questions that will help you get an understanding of how much experience your customer has with similar products/services. This can help you determine whether or not they have already tried something that works well enough, or if there are certain features that they’re looking for. Finally, you can ask them about their expectations for the future. What kinds of things do they hope will happen as a result of working with your company?

Where Have You Heard Of Us Before?

It’s important to ask this question because it will help you learn more about your audience and how they think. You can then use that knowledge to create better content, and make sure that the people who are looking at your product or service see it. You can also use this information to decide how much time you want to spend on advertising, as well as where you should advertise.

This is a great question to ask your customers, because it can help you learn more about your brand and how it’s perceived. Some people will have heard of you through word of mouth or through advertising campaigns. Others may have seen a picture of your product on social media or in an online article. And still others may have read about the company in the press. It’s important to know where your customers are hearing about you from, so that you can make sure that the information they’re receiving is accurate and consistent with what your brand stands for.

How Did You Hear About Us And Our Website?

The best way to answer this question is to be honest. If you hear about [company name] from a friend, tell them the truth. If your friend told you about us, thank them and ask if they would recommend our services to other people.

If you found us through an online search engine, be honest about how you found us there. If you were looking for something specific and our website popped up, let us know! We want to be known as the place to go when someone is looking for [industry].

If you just happened to stumble across our site while browsing the internet, that’s fine too! We’re happy that we reached out to someone who needed us—and we hope they’ll keep coming back.

Whom Do You Consider A Direct Competitor Of Ours And Why?

A good competitor analysis is the key to understanding the market and your competitors. It will help you see how your product stacks up against the competition, and identify areas where you can improve.

Get started by brainstorming all of the possible competitors for your product. Think about direct competitors (those who offer similar products) and indirect competitors (those that offer solutions to problems your product solves).

Then, look at each one of these companies’ strengths, weaknesses and strategies. How do they compare to yours? Are there any gaps in their offerings that you could fill?

Finally, make sure you know what makes your company unique. What makes it different from all others? What would it take for someone to switch from using another service to using yours?

Do You See Any New Opportunities To Apply Our Service/product/brand?

If you are an entrepreneur, you have to be always ready for the unexpected. Startups are a high-risk, high-reward business, and it is important to be able to adapt to new opportunities as they arise.

In order to answer this question appropriately, you will need to think about what your company does and how it could apply that service or product in a new way. For example, if you run a startup that sells software that helps companies manage their finances, you might see opportunities to expand into new markets where people may not have access to computers or internet services.

You may also want to consider how other startups are addressing similar issues with different products or services. This information will help you determine if there is anything else out there that might be better than what your company offers at this time.

What Is Your Main Source Of Information Regarding Our Brand?

This question is a way to gauge how well the company can reach its target audience, and whether it should focus on improving its advertising or content. You can use this as an opportunity to show off your knowledge of the market and provide useful information about potential customers and their habits.

On What Social Network Do You Receive Information About Our Company?

One of the most important things to do when conducting market research is to ask the right questions. The way you ask and answer these questions can have a significant impact on how well your company performs in the marketplace.

Many businesses use social media as a channel for communicating with their customers and potential customers. Knowing which networks are most effective for your business can help you improve your marketing strategy and ultimately increase sales.

The question “On what social network do you receive information about our company?” is one way of determining how effective different forms of communication are at reaching your target audience. If you’re selling a product or service that’s relevant to people on Snapchat, Instagram, Twitter, Facebook or any other platform, then asking this question will help you figure out where they spend their time online so that you can start connecting with them there too!

Are There Any Improvements That Could Motivate You To Use Our Service/product/brand More Often?

If you are looking to improve your product or service, understanding your customers’ motivation is the first step. This will help you figure out what they need and how to best provide it.

One way you can do this is by asking them questions. The following are some sample questions that can help you find out what improvements could motivate your customers to use your service/product more often:

What would make you more likely to use our service/product more often?

What would make you more likely to recommend our brand to others?

Which one of these improvements would make you most likely to use our service/product more often? (Check all that apply.)


These market research questions for startups will help you to discover whether your idea is really viable. They can also be used at any stage of your company’s growth to help out with hiring decisions, product development, business models, marketing plans, funding campaigns and more. If you’re getting started with a survey, this list of market research questions for startups should prove to be an invaluable tool in creating a set of questions that will provide actionable intelligence towards helping you.

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