Market Research Tools Uk is one of the best research websites to learn about market research tools uk. Here you can find detailed information about each tool with reviewing options, pricing and also you can read user reviews.

Are you looking for an easy-to-use market research tool that gives you the results in fast manner to save time? It is quite comforting if you can research your industry without straining yourself. We at ‘Market Research Tools Uk’ provide quick and easy market research tools created to help generate data in an insightful manner for better decision making.

 Think with Google Marketer’s Almanac

Price: Free

If you need information on how people browse and buy according to seasonality, then Think With Google’s Marketer’s Almanac is the ideal resource for you. Offering clever insights into changes in consumer behaviour, it looks at trends and events informing innovative digital campaigns.

Marketers Almanac | Market Research Tools & Resources


Make My Persona is appealing, in part, because it enables you to make sense of raw data — to separate the signal from the noise. The same can be said about WordSift, the final free tool we’ll be discussing today.

Built to help teachers with the instruction of vocabulary and reading comprehension, WordSift allows you to generate word clouds: images that represent the frequency with which certain words are used in a given body of text. Look what happens when I copy the introduction to this blog post and paste it into WordSift:


Instantaneously — and unsurprisingly — I can conclude that “business,” “market,” and “research” are among the most frequently used words in the introduction to this post.

What does this have to do with market research? Well, let’s say you’ve been using SurveyMonkey to ask your customers about their reasons for buying your product. One by one, if you were to copy their responses and paste them into WordSift, you’d be able to see which words your customers use most often. That’s a market research gold mine!

Google Keyword Planner

Fluent Forms
Google Keyword Planner

Google Keyword Planner is a fantastic market research tool for basic keyword research. You can create an account on Google Adwords for free to use the Google Keyword Planner. The main task of the tool is looking for the phrases or keywords that are related to your business. In brief, Google Keyword Planner allows you to find new keywords and get a detailed idea about how your audiences are searching for information within your market. 


  • Research keywords
  • Suggestion for daily budget
  • Monthly search details
  • Column for new competition
  • Add new keywords to existing campaigns


Google Keyword Planner is one of the free market research tools. 


consumer research types

Ubersuggest is a simple tool for doing market research on keywords and content. All you have to do is input a phrase, and it will come out with a long list of additional keywords. In version 6.0, you can log in to the dashboard of Ubersuggest for free and can trace the ranking of your competitors’ websites. 


  • Overview of domain
  • Top SEO pages
  • Keyword ideas
  • Content suggestions
  • Backlink data


This tool is also free.

 Pew Research Center

Pew Research Center is a nonpartisan organization that aims to inform the public about issues shaping society. They conduct polling, demographic research and other data-driven social science research in order to make an informed assessment of current trends on various topics such as attitudes and policies across populations around the world.
For more information click here

Price: Free

Open Web Analytics

Open Web Analytics Review

Open Web Analytics (OWA) is a self-hostable web analytics application that uses the open source GNU Public License. It provides website owners and developers with easy ways to add capabilities for tracking how people use their sites through REST APIs, Javascript scripts or PHP classes in order to understand site performance better.

  • You have 100% control of your own code, your own server setup and your own data (for newbies in web analytics this might be a disadvantage)
  • Much faster interface than Google Analytics, which is extremely slow at least with big sites
  • Session recordings and click heatmaps like clicktale (didn’t work for me, but I guess that tells me more about my technical skills than the application)
  • No filter e.g. miss the option of excluding my own IP
  • No data export from user interface. Data can of course be exported from your database but for non-savyy database user as myself, this is way to0 complicated.
  • I indeed miss the possibility to combine different numbers (cross segmenting) from different reports. E.g. I’m not able to see what search terms were used to find a specific page. This is important for SEO-purposes.

Price: Free


SurveyMonkey market research tool for surveying panelists

SurveyMonkey is a powerful tool for creating in-depth market research surveys that will help you understand your market and consumer preferences.

With this tool, you can create targeted, uber-specific surveys that help you collect answers that pertain specifically to your product. While using a data source can give you a general overview of your target audience and market, SurveyMonkey can help you get more granular insights from real consumers.

SurveyMonkey offers dedicated market research solutions and services, including a global survey panel, a survey translation service for international research, and a reporting dashboard option that allows you to easily parse through the results.

PricingFree, $32/month (Advantage Annual), $99/month (Premier Annual), $99/month (Standard Monthly)$25/user/month (Team Advantage, minimum 3 users), $75/user/month (Team Premier, minimum 3 users), Enterprise (Contact for pricing)


Price: From $12/month to $199/month

Ever wondered how your customers feel about your business? Or if they’ve had a positive or negative experience? With thanks to Temper, now you can find the answer. By inserting a snippet of code onto your website, Temper allows you to ask a question, asking the user to choose one of 3 faces; happy, sad or somewhere in-between. It’s short, sweet and very insightful.

Temper | Market Research Tools & Resources

Make My Persona

As you collect and analyze customer-related information, it’s a good idea to create or tweak your buyer personas: detailed profiles of the semi-fictional people for whom your product or service is designed. In the context of market research, personas are useful because they help you synthesize and comprehend the information you’re gathering.

Thanks to our friends at HubSpot, you can use a wonderful free tool called Make My Persona.


Intuitive and fun, Make My Persona is a seven-step process that walks you through the essential components of your target customer: demographic information, firmographic information, job title, pain points, and so on. And if you want to go beyond the bare essentials, you can add as many extra sections of information as you like.

Important note: Your personas should be dynamic. As you conduct further market research and learn more about your target customers, your personas should evolve accordingly.

Google Alerts

Market research tools, market tools
Google Alerts

Google Alerts is one of the best free-market research tools you should use. You can set the email alerts to get notified for each new result in Google that matches your needs, such as web pages, blogs, scientific research, or newspaper articles. The tool also permits you to put the frequency, search terms, and many more to get the best results. Besides, you can take appropriate measures for getting potential clients and expanding your business. 


  • Free notification service
  • Real-time alerts on keywords
  • Track your competitors
  • Create links
  • Easy to use


You can use the tool for free.

 Statcounter Global Stats

Statcounter Global Stats Review

StatCounter is a web analytics service that has installed their tracking code on more than 2 million sites and records billions of page views to these sites every month. Every time someone visits one of the thousands or millions of websites using StatCounter, they are able to determine where in the world it came from, what browser was used as well as screen resolution – even if you’re browsing with your phone! Plus for each page view recorded by Statcounter there’s an analysis about whether they were referred through search engine results (including Google) or social media sources like Facebook.

  • It’s a free tool which is best to start with website visitor analysis.
  • It gives detailed reports for location, browser and time.
  • It’s really easy to set up and use. It may just take few moments to set up an account.
  • They need to add a real-time visitor report option on the website. Else, it is a great tool.

Price: Free.


Typeform surveying platform and market research tool

Like SurveyMonkey, Typeform allows you to run research surveys to get direct answers from your target consumers. It’s an easy-to-use, mobile-optimized form-builder that’s great for market research.

Typeform’s distinguishing factor is that it shows viewers one form field at a time. In its templates, it encourages a more conversational, casual approach (like in its market research survey template). This makes it a better fit for product launches that target a younger demographic. If you’re targeting C-suite executives at established firms, consider a more formal option such as SurveyMonkey or keeping your tone more formal in your questions.

You can create a wide range of question types, including multiple choice questions, short-form questions, and rating scale questions. Other features include the ability to recall answers from previous questions and create logic jumps.

In a survey, you’d want to collect both demographic and psychographic information on your customer, seeking to understand their purchasing behaviors and the problems they encounter. The goal is to find out if your product is the solution to one of those problems — and whether, before launching, you should add more features or rethink your product positioning strategy.

PricingFree; $35/month (Essentials); $50/month (Professional); $70/month (Premium)


Quora Review
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Quora is a question-and-answer website where questions are asked, answered, edited, and organized by its community of users in the form of opinions. Users can collaborate by editing questions and suggesting edits to answers that have been submitted by other users.

Beyond the simple ask-and-answer setup, there are some advanced parts of Quora, too, that might be good to know before jumping in.

  • You can target your question to specific Quora users, asking them specifically to weigh in with an answer along with others in the community
  • You can publish content on Quora, just like LinkedIn’s publishing platform
  • You can search for specific questions or topics related to your business and follow these to receive notifications of new questions
  • You can spend credits to get your question in front of more people

For marketers, there are a handful of really great reasons why Quora might be worth considering:

  1. Gain exposure to Quora’s 700,000+ monthly visitors
  2. Build expertise and authority on your chosen topic
  3. Learn from others—users, customers, industry experts
  4. Answer questions about your product
  5. Find out the questions people are asking about your product or industry

Price:  Free


Market Research Tools Uk. Research is one of the most important stages in the new development of a product. Is there a better way to test if people want a new product, rather then giving it away for free and hoping that people will buy it once they’ve tried it?There is a few ways that you can do market research, some may be more efficient then others, some may be more accurate then others, some may be more expensive then others, some may be more reliable then others.

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