Marketing Management Book By Philip Kotler

New product development is a dynamic and competitive process that requires careful planning and execution. To navigate this landscape successfully, businesses must harness the power of a well-crafted marketing strategy. In this article, we will explore the significance of marketing strategy in new product development and unveil the key insights and practices that drive success….

In the 1970s, amidst a cultural landscape filled with hippies, disco balls, and lava lamps, one man’s unconventional idea took the world by storm: Pet Rock. Created by an advertising executive named Gary Dahl, this seemingly absurd concept turned into a cultural phenomenon, capturing the imaginations of millions and becoming a symbol of the era….