Marketing Plan Template Free

When you need to create a marketing plan but don’t have the cash to hire a professional, why not consider using our free marketing plan template? Just fill in your company’s details and you’re all set.  This is a Microsoft Word document, so it’s super easy to edit  and customize  to meet  your company’s unique needs.  It even includes a section for  market research  and a  marketing campaign planning section , as well as sections for various aspects of your marketing mix .

Looking for a business plan template? Download this 14-page marketing plan template for free. The document also includes fillable PDFs (so you don’t have to type out your proposal).

Download Your Free Marketing Plan Template Bundle

Before you dig into our samples and tips, make sure to download our free bundle of marketing plan templates. You can use them as a base and adjust them to include any elements you like from the samples. It includes:

  • Social Media Strategy Template (PowerPoint)
  • Audience Persona Template (Word)
  • Marketing Budget Template (Excel)
  • Marketing Plan Outline Template (Word)
  • Marketing Strategy Template (Excel)
  • Content Marketing Strategy Template (PowerPoint)
  • Email Marketing Strategy Template (PowerPoint)

Marketing Strategy vs. Marketing Plan: What’s the Difference?

How do you know if you’re creating a marketing strategy or marketing plan? Let’s define each document:

  • marketing strategy covers the high-level what, why and how to guide your marketing activities and drive your business objectives.
  • A marketing plan goes deeper — it serves as the roadmap for executing your marketing strategy.

Keep in mind that most folks won’t call you out if you use these terms interchangeably. But, it helps to have this distinction in mind when you create a marketing plan. Your marketing plan needs to be actionable to help you execute your marketing strategy.

Marketing Plan Template

Marketing Plan Template

Download Marketing Plan Template

Word | PDF | Google Doc | Smartsheet

marketing plan is a high-level document that guides your strategic initiatives and ensures your marketing goals are aligned with your overall business objectives. Use this pre-built marketing plan template to outline the purpose your business serves, as well as its strategic goals, target market, and standards of performance, to ensure you have a thorough and deliberate plan of action.

Simple, powerful marketing campaign management in Smartsheet.

Smartsheet is a cloud-based platform that allows teams and organizations to more effectively manage campaigns, helping you to maintain consistency across channels, eliminate silos, and increase visibility. See Smartsheet in action.
 

Watch a free demo


One-Page Marketing Plan Template

One Page Marketing Plan Template

Download One-Page Marketing Plan Template

Excel | Word | PDF | Google Doc | Smartsheet

This customizable one-page marketing plan takes the comprehensiveness of a formal marketing plan and pares it down to the key elements for easy scannability. This template has space for a concise business summary, overall objectives, target market, marketing strategy, financial requirements, and more. It also contains an action plan to detail marketing activities, role assignments, deadlines, and costs.


Business Marketing Plan Template

Business Marketing Plan Template

Download Business Marketing Plan Template

Word | PDF | Smartsheet

This template takes all of the essential elements of a marketing plan and organizes them into sections, but you can also add and remove components of the plan according to your needs. Use this customizable template to write your executive summary, mission and vision statements, marketing strategy, core capabilities, main goals, budget, and more, with an appendix included to back up your research and findings.


Small Business Marketing Plan Template

Small Business Marketing Plan Template

Download Small Business Marketing Plan Template

Word | PDF | Smartsheet

A small business marketing plan can be simple or elaborate, depending on your needs and the nature of your organization. This marketing plan template is fully customizable, and will guide your small business in identifying and describing the mission and vision of your company, the problem you are solving, short and long-term marketing goals, the 4Ps of your marketing mix, marketing channel strategy, and more.


Marketing Plan Template for Startup Business

Marketing Plan Template for Startups

Download Marketing Plan Template for Startups

Word | PDF 

This pre-built marketing plan template for startups provides the savvy entrepreneur with a strong foundation from which to build his or her marketing strategies. This template will help you develop clear short and long-term business goals, identify your target market, learn your buyer’s buying cycle, pinpoint your unique selling proposition (USP), track standards of performance and measurement methods, and more, so you can feel confident in a solid plan of action.


Digital Marketing Plan Template

Digital Marketing Plan Template

Digital Digital Marketing Plan Template

Excel | Smartsheet

This digital marketing plan template includes sections for online advertising and analytics, content marketing and SEO strategy, social media, and tools for tracking metrics. The template is divided into months, so you can create a timeline for your digital marketing plan. Use this template to create a comprehensive plan of action for online marketing.


Real Estate Marketing Plan Template

Real Estate Marketing Plan Template

Download Real Estate Marketing Plan Template

Word | PDF

This pre-built real estate marketing plan template is customizable, and comes ready to outline your strategic and tactical goals, conduct a SWOT analysis (including a competitor SWOT analysis), identify your target client type (e.g. first-time buyer, home seller, renter, etc.), define your marketing channels, provide financial forecasts, and more. It also includes a built-in plan of action for you to plan activities, assign roles, and set projected dates.


Marketing Plan Template for Nonprofit

Marketing Plan Template for Nonprofit

Download Nonprofit Marketing Plan Template

Word | PDF 

This marketing plan template is tailored to meet the unique requirements of a nonprofit business. Use this customizable template to detail the organization’s background, funding climate, a comparative analysis of competitors, profile of stakeholders, short and long-term marketing goals, positioning statement, financial requirements, and more.


Strategic Marketing Plan Template

Strategic Marketing Plan Template

‌Download Strategic Marketing Plan Template

Excel | Google Sheets

This free strategic marketing plan template includes sections for online marketing, media relations, trade shows and events, other branding efforts, and sales campaigns. The plan clearly identifies objectives, along with target market and total costs. Months of the year are broken down into weeks for easy planning. You can modify this template to include any elements that are vital to your marketing plan.


Sales & Marketing Plan Template

Social and Marketing Plan Template

Download Sales & Marketing Plan Template

Excel | Smartsheet

This sales and marketing plan template facilitates planning around sales goals and promotional activities. This is an annual calendar template that shows all 12 months on one worksheet. There are sections for public relations, online content marketing, advertising, and research. Monthly sales goals are defined at the top of the template, and there is space at the bottom for metrics to evaluate marketing effectiveness.


Tactical Marketing Plan Template

Tactical Marketing Plan Template

Download Tactical Marketing Plan Template

Excel | Smartsheet

Keep track of the tactics that need to be completed as you implement your marketing strategy. This tactical marketing plan lists each task, the person responsible for the action, expenses, dates, and status. Use this template to keep your plan on schedule and to assess progress.


Product Marketing Plan Template

Product Marketing Plan Template

Download Product Marketing Plan Template

Excel | PDF | Google Sheets

This pre-built product marketing plan template enables you to differentiate your product offering from the competitors by homing in on your unique selling proposition. This template has space to detail the company’s vision, conduct a competitive analysis, define the target market, and establish the market position to ensure your marketing goals stay aligned with the company’s objectives.


Service Marketing Plan Template

Service Marketing Plan Template

Download Service Marketing Plan Template

Excel | PDF | Google Sheets

Use this customizable service marketing plan template to clearly define your goals and initiatives, analyze your competitors, and outline the characteristics and preferences of your target persona. With space to detail your company’s vision at the top of the template, you can ensure your marketing strategy and initiatives support the mission and values of your company.

Marketing Plan Template

Marketing Plan Template

Download Marketing Plan Template

Word | PDF | Google Doc | Smartsheet

marketing plan is a high-level document that guides your strategic initiatives and ensures your marketing goals are aligned with your overall business objectives. Use this pre-built marketing plan template to outline the purpose your business serves, as well as its strategic goals, target market, and standards of performance, to ensure you have a thorough and deliberate plan of action.

Simple, powerful marketing campaign management in Smartsheet.

Smartsheet is a cloud-based platform that allows teams and organizations to more effectively manage campaigns, helping you to maintain consistency across channels, eliminate silos, and increase visibility. See Smartsheet in action.
 

Watch a free demo


One-Page Marketing Plan Template

One Page Marketing Plan Template

Download One-Page Marketing Plan Template

Excel | Word | PDF | Google Doc | Smartsheet

This customizable one-page marketing plan takes the comprehensiveness of a formal marketing plan and pares it down to the key elements for easy scannability. This template has space for a concise business summary, overall objectives, target market, marketing strategy, financial requirements, and more. It also contains an action plan to detail marketing activities, role assignments, deadlines, and costs.


Business Marketing Plan Template

Business Marketing Plan Template

Download Business Marketing Plan Template

Word | PDF | Smartsheet

This template takes all of the essential elements of a marketing plan and organizes them into sections, but you can also add and remove components of the plan according to your needs. Use this customizable template to write your executive summary, mission and vision statements, marketing strategy, core capabilities, main goals, budget, and more, with an appendix included to back up your research and findings.


Small Business Marketing Plan Template

Small Business Marketing Plan Template

Download Small Business Marketing Plan Template

Word | PDF | Smartsheet

A small business marketing plan can be simple or elaborate, depending on your needs and the nature of your organization. This marketing plan template is fully customizable, and will guide your small business in identifying and describing the mission and vision of your company, the problem you are solving, short and long-term marketing goals, the 4Ps of your marketing mix, marketing channel strategy, and more.


Marketing Plan Template for Startup Business

Marketing Plan Template for Startups

Download Marketing Plan Template for Startups

Word | PDF 

This pre-built marketing plan template for startups provides the savvy entrepreneur with a strong foundation from which to build his or her marketing strategies. This template will help you develop clear short and long-term business goals, identify your target market, learn your buyer’s buying cycle, pinpoint your unique selling proposition (USP), track standards of performance and measurement methods, and more, so you can feel confident in a solid plan of action.


Digital Marketing Plan Template

Digital Marketing Plan Template

Digital Digital Marketing Plan Template

Excel | Smartsheet

This digital marketing plan template includes sections for online advertising and analytics, content marketing and SEO strategy, social media, and tools for tracking metrics. The template is divided into months, so you can create a timeline for your digital marketing plan. Use this template to create a comprehensive plan of action for online marketing.


Real Estate Marketing Plan Template

Real Estate Marketing Plan Template

Download Real Estate Marketing Plan Template

Word | PDF

This pre-built real estate marketing plan template is customizable, and comes ready to outline your strategic and tactical goals, conduct a SWOT analysis (including a competitor SWOT analysis), identify your target client type (e.g. first-time buyer, home seller, renter, etc.), define your marketing channels, provide financial forecasts, and more. It also includes a built-in plan of action for you to plan activities, assign roles, and set projected dates.


Marketing Plan Template for Nonprofit

Marketing Plan Template for Nonprofit

Download Nonprofit Marketing Plan Template

Word | PDF 

This marketing plan template is tailored to meet the unique requirements of a nonprofit business. Use this customizable template to detail the organization’s background, funding climate, a comparative analysis of competitors, profile of stakeholders, short and long-term marketing goals, positioning statement, financial requirements, and more.


Strategic Marketing Plan Template

Strategic Marketing Plan Template

‌Download Strategic Marketing Plan Template

Excel | Google Sheets

This free strategic marketing plan template includes sections for online marketing, media relations, trade shows and events, other branding efforts, and sales campaigns. The plan clearly identifies objectives, along with target market and total costs. Months of the year are broken down into weeks for easy planning. You can modify this template to include any elements that are vital to your marketing plan.


Sales & Marketing Plan Template

Social and Marketing Plan Template

Download Sales & Marketing Plan Template

Excel | Smartsheet

This sales and marketing plan template facilitates planning around sales goals and promotional activities. This is an annual calendar template that shows all 12 months on one worksheet. There are sections for public relations, online content marketing, advertising, and research. Monthly sales goals are defined at the top of the template, and there is space at the bottom for metrics to evaluate marketing effectiveness.


Tactical Marketing Plan Template

Tactical Marketing Plan Template

Download Tactical Marketing Plan Template

Excel | Smartsheet

Keep track of the tactics that need to be completed as you implement your marketing strategy. This tactical marketing plan lists each task, the person responsible for the action, expenses, dates, and status. Use this template to keep your plan on schedule and to assess progress.


Product Marketing Plan Template

Product Marketing Plan Template

Download Product Marketing Plan Template

Excel | PDF | Google Sheets

This pre-built product marketing plan template enables you to differentiate your product offering from the competitors by homing in on your unique selling proposition. This template has space to detail the company’s vision, conduct a competitive analysis, define the target market, and establish the market position to ensure your marketing goals stay aligned with the company’s objectives.


Service Marketing Plan Template

Service Marketing Plan Template

Download Service Marketing Plan Template

Excel | PDF | Google Sheets

Use this customizable service marketing plan template to clearly define your goals and initiatives, analyze your competitors, and outline the characteristics and preferences of your target persona. With space to detail your company’s vision at the top of the template, you can ensure your marketing strategy and initiatives support the mission and values of your company.

Conclusion

This marketing plan template enables you to get your marketing strategy online. It is free for download and tailored to fit the requirements of each individual business.

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