Marketing Plan Template

The Marketing Plan Template is a step-by-step process to develop strategic and tactical plans. The template enables you to write detailed marketing plans by following processes and blueprints, saving time and eliminating the risk of poor plan development.

What word best describes the way you feel about your company’s marketing plan. Excited? Pleased? Maybe Rethink​ed would be more accurate. You’ve come to the right place. This Marketing Plan Template helps you incorporate into your own company’s marketing plan all of the benefits, features, and tools needed to make it a success. The Marketing Plan Template walks you step-by-step through each section of your own marketing plan. It offers examples, links to additional resources, and helpful tips to lead you down the path of having the perfect marketing plan for your business.

What is a marketing plan?

A marketing plan is a document that details how you’re going to execute your strategy. It’s written for a specific period of time and explains both your current situation analysis and your future plans.

What’s the difference between a marketing plan and a business plan?

A marketing plan may be part of an overall business plan. A solid marketing strategy is the foundation of a well-written marketing plan. While a marketing plan contains a list of actions, without a sound strategic foundation, it is of little use to a business. It has to have a set of concrete tasks and marketing strategies to follow.

Why You Need a Marketing Plan

For today’s marketers, creating an integrated marketing plan that includes social media marketing, content marketing, email marketing and SEO — all tenets of a strong inbound marketing strategy — is necessary in order to attract and convert buyers in a digital age. to Write a Marketing Plan: A Comprehensive Guide with Templates from Vital Design

Maybe you work for a large corporation and have been tasked with developing next year’s marketing plan, or perhaps you are launching a new start-up and need to craft a plan from scratch. Maybe it’s been 20 years since you graduated from business school or wrote your last marketing plan, and you realize that times have changed a bit.

Whatever the case, the steps you take today to create a functional and straight-forward marketing plan will lay the foundation for your year ahead, helping you to get results that are measurable and quantifiable.

But before we dive in, make sure to download our Marketing Plan Templates so that you can follow along with your own document.

Why do you need a marketing plan?

There are a ton of reasons why every brand and marketing team needs a good marketing plan.

Here are the top 3 reasons:

Create better goals

When you have specific goals to achieve you can plan your way to achieve them. Having too general goals like “growing my business” VS. measurable KPIs like “I want to grow my revenue by $600K, and to do that I need 1,000 new customers” is different.

Actual KPIs can help you plan exactly what will get you there. We recommend you set up some SMART goals – which stands for specific, measurable, achievable, relevant, and time-framed.

Source: Paldesk

Improve your focus

Marketing without focus can be very messy and super ineffective. The best tip we can give you is to focus on specific activities and have them done well. A digital marketing plan will help you focus on exactly the tasks that will impact your success.

Of course, things will change and your plan will change as well. But as long as you are using a good marketing plan outline you will have your next month’s tasks written down and your work will become that much more effective.

your focus needs more focus meme jacky chan

Stay consistent

Success doesn’t happen overnight. Consistency is key in marketing and is favored by all the social media platform algorithms. Once you’re consistent with your marketing activities you will see tremendous results. That means posting 1 post every day or running a PPC campaign that builds more and more traction over time. A good marketing plan can help you build on the momentum and stay consistent.

ultimate marketing plan template 2020
Goals and KPIs Tab on Mayple’s Marketing Plan Template

The purpose of a marketing plan is to ensure that marketing activities are relevant and timely to achieve an organization’s objectives. It’s a plan defining a sustainable competitive position and defining the resources necessary to achieve it.

Now that you know what a marketing plan is and what’s used for let’s talk about the many components that it’s built out of.

How to Structure Your Marketing Plan

marketing plan

First, here are the sections that should be in your marketing plan. We’ll go into more detail further down in this post.

  • Business Information
    • Headquarters, mission statement, marketing team, etc.
  • Introduction/Goals
    • What you’re hoping to achieve and how
  • Competitive Analysis
  • SWOT Analysis
    • Identify your strengths, weaknesses, opportunities and threats
  • Target Market
    • Explain who you will be marketing to
  • Buying Cycle
    • How, when and where your buyers buy
  • Unique Selling Proposition
    • Explain what differentiates you from your competition
  • Brand
    • Discuss how your brand is currently perceived and how you’d like it to be perceived
  • Website
    • Talk about how you plan to improve your website
  • Marketing Channels
    • Explain how you will use to following channels to achieve your goals:
      • Content marketing
      • Social media marketing
      • Email marketing
  • SEO
    • Explain how you SEO strategy will be incorporated
  • Measurements and KPIs
    • Detail how you’ll be tracking the progression of your marketing plan
  • Marketing Strategy and Tactics
    • Recap your strategy in a brief synopsis
    • Include 4-5 tactics initiatives


Planning an effective marketing strategy requires a great deal of information. With our Marketing Plan Template, you can organize all the information you need in one place to outline your plan before you start doing any work at all! Featuring five different sheets, each with a specific purpose, this template will help you avoid clutter and make your whole plan easier to understand.

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