As digital marketers, we like to think of ourselves as strategists, thought leaders, and the experts on all things digital marketing. Many of us think that the marketing sector is shaped by our ideas.

However, a staggering 47% of marketers use digital marketing without a clear strategy, according to the 2016 Managing Digital Marketing Report. It’s time to assess and evaluate your current digital initiatives to determine what is and is not working. How do you interact with customers online, and how can your company grow? In order to establish a solid digital foundation, reevaluate what is working and build on it.

Here are some pearls of wisdom from some of the most influential and knowledgeable marketing figures in the business. Prepare to

Why Use Marketing Quotes?

There is a quote to help you and your team achieve your goals, whether it’s a general marketing quote to motivate your team, a content marketing quote to spark discussion about one of your strategies, or an inspirational marketing quote to fuel your project approach.

Content marketing quotes, renowned marketing quotes, branding marketing quotes, motivational marketing quotes, storytelling marketing quotes, social media marketing quotes, and digital marketing quotes are all abundant in the world of marketing.

For your inspiration, we’ve chosen ten quotes from each of these eight categories that we think are the best. Additionally, each section contains at least one quotation from a HubSpot employee who is regarded as an authority in their respective field.

Let’s start now.

Marketing Quotes

Marketing Quotes to Inspire Your Digital Marketing

“The best marketing doesn’t feel like marketing.” – Tom Fishburne, Founder of Marketoonist

This brief piece of guidance is extremely pertinent in the current digital marketing environment. Consumers are intelligent. They are very aware of what an advertisement is, whether it be a website banner or paid search. The modern digital marketer must figure out how to make marketing feel natural and not intrusive.

“The consumer is not a moron; she is your wife.” –David Ogilvy, the Father of Advertising, Founder of Ogilvy & Mather

This quote takes on new significance in the world of digital marketing because it serves as a reminder that you must thoroughly understand and know your audience. If not, you are irrelevant to them. And treating them like idiots, which is frequently the result of a condescending tone, won’t win you any points.

“Without facts and principles, data is useless.” –Bob Hoffman, Writer, Speaker and Type A Group Partner

Data is generated and needed for digital marketing. However, simply having data won’t make a difference. For information to be useful, it must be accurate and contextualized.

“Content is fire; social media is gasoline.” –Jay Baer, Bestselling Author, Marketing Expert and Founder of Convince & Convert

This quotation demonstrates the connection between social media and content. Social media can’t exist without content because content is useless if it isn’t shared and consumed.

Marketing is no longer about the stuff that you make, but about the stories you tell.” –Seth Godin, Bestselling Author and Blogger

Whatever good or service you offer, there is a good chance that it is a commodity or, at the very least, that you have a lot of rivals who offer something similar. Differentiation must therefore follow a different path. That route is satisfying. Customers start to like and trust you when your brand tells a compelling story. In the world of modern marketing, the conversion depends on that emotional response.

“We need to stop interrupting what people are interested in and be what people are interested in.” –Craig Davis, former Chief Creative Officer at J. Walter Thompson

This quotation supports the notion that marketing must be engaging in order to be effective. Instead of interfering with someone’s desire to consume, be consumable.

“Google only loves you when everyone else loves you first.” –Wendy Piersall, Author, Blogger and Artist

Google assigns your content a ranking based on other people’s behavior. Just because you use well-known keywords doesn’t automatically earn you rewards. The fact that users read, share, and interact with your content is much more interesting to it.

“Marketers need to build digital relationships and reputation before closing a sale.” –Chris Brogan, Chief Executive Officer of Owner Media Group

Customers must believe in you. Relationships and the way your brand has treated others are what build trust. It is extremely difficult to achieve meaningful conversions without this trust.

“Does your content lead readers on a journey, or does it merely stuff them as leads into a pipeline?” –Ann Handley, Chief Content Officer of MarketingProfs

Content ought to be an adventure. It ought to influence users at every stage—awareness, consideration, and decision—all three. Users will stop reading your content if it stops being relevant and informative. The caliber and readiness of the leads in a pipeline determine its effectiveness.

“Content builds relationships. Relationships are built on trust. Trust drives revenue.”–Andrew Davis, Bestselling Author and Keynote Speaker

The secret to revenue is content. The most crucial thing you can do to build relationships is to create them. You’re merely throwing darts at a moving target without it.

“Authenticity, honesty, and personal voice underlie much of what’s successful on the Web.” –Rick Levine, Author of The Cluetrain Manifesto

Has your company a voice? What qualities does your voice have? One of those should be authenticity. Audiences won’t connect with your brand’s voice if it lacks authenticity.

“Content marketing is a commitment, not a campaign.” –Jon Buscall, Chief Executive Officer of Moondog Marketing

The process of content marketing is ongoing. It always plays a role in your digital marketing efforts. Never treat content marketing as if it were not a crucial component of your overall digital marketing strategy.

Marketing Quotes to Inspire Your Digital Marketing

“Content is not king, but a president elected by the votes of those whom it aims to rule.” –Raheel Farooq, Teacher, Writer and Voiceover Artist

This quotation is so potent. Content is often viewed by digital marketers as the king who rules everything else. Instead, the community and audience determine whether a piece of content is successful.

“90% trust peers on social networks (even strangers); only 15–18% trust brands.” –Danny Brown, Award-Winning Marketer and Author

This adage exemplifies the influence of social media. People believe something is good if the majority says so. There will always be skepticism when a brand claims something.

“People don’t buy what you do, they buy why you do it.” –Simon Sinek, Bestselling Author, Motivational Speaker and Marketing Consultant

More important than your brand’s features and advantages is its “why.” Users will stay to read more if your “why” is interesting.

“Every email is a customer survey of your target market, by testing they vote on what resonates best with them.” –Kath Pay, Founder and Senior Consultant at Holistic Email Marketing

Email plays a significant role in digital marketing even today, but you must add value rather than clutter to inboxes. You can improve with each email by learning what users respond to.

“You can’t sell anything if you can’t tell anything.” –Beth Comstock, Vice Chair of General Electric

With this quote, marketers are reminded of the value of simplicity. It’s unlikely that you’ll achieve your conversion goals if you can’t explain to a user in a concise manner how something will improve their life or solve a problem.

“One of the best ways to sabotage your content is to not tie it to your goals. Know why you’re creating content.” –Ellen Gomes, Senior Content Marketing Manager at Marketo

Don’t just produce content for its own sake. There must be a purpose. After reading, what action do you want readers to take? It doesn’t really mean much if your content doesn’t have goals.

“Take a risk and keep testing, because what works today won’t work tomorrow, but what worked yesterday may work again.” –Amrita Sahasrabudhe, Vice President Marketing at FastMed

“Take a risk and keep testing, because what works today won’t work tomorrow, but what worked yesterday may work again.” –Amrita Sahasrabudhe, Vice President Marketing at FastMed

“Mediocre marketers think in terms of campaigns. Great marketers think in terms of growth frameworks.” –Neil Patel, New York Times Bestselling Author and Marketing Expert

The campaign level of thinking is very limited. When you approach growth holistically, you are better equipped to keep improving your marketing to support growth.

“To continue winning the internet marketing game, your content has to be more that just brilliant, it has to give the people consuming that content the ability to become a better version of themselves.” –Michelle Stinson Ross, Director of Marketing Operations at Apogee Results

A cornerstone of digital marketing is excellent content. The information must be current and compelling, but it frequently also needs to be motivating. Your writing ought to respond to the user’s inquiry, “How will this improve my life?”

“Stop selling. Start helping.” –Zig Ziglar, Author and Motivational Speaker

Have you noticed how the word “selling” has come to mean something bad. No one desires to be bought. Users want to establish connections and find answers. Your responsibility as a brand is to inform and educate. If you succeed at that, selling will come naturally.

“We must move from numbers keeping score to numbers that drive better actions.” –David Walmsley, Chief Customer Officer at House of Fraser

Metrics are important, but it’s unclear which ones to use. Getting data just to “keep score” is a useless strategy. Look at the numbers and take notes. Any useful metrics will motivate behavior.


Marketing quotes have the ability to motivate your team to deliver their best work, hammer home your points during meetings, and assist you in shedding light on any situation at work. Whatever your business does, there are several quotes you can use to motivate you as you collaborate with your team and work toward your specific marketing objectives. To find some quotes to save to your desktop, record in your notes, or share with your coworkers today, go over the sections above.

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