In this post, I’ll tell you everything you need to know about free marketing software download. I’ll also share with you a list of the free digital marketing software that I recommend.

No matter what type of business you have, free marketing software can help you increase sales and grow your brand. If you’re a small business owner trying to cut down on overhead costs, a marketing professional that needs a boost to their sales, or a skilled software programmer hoping to start a new career, marketing software is an option worth considering.

What is a Marketing Software?

Do you know that every $1 spent on email marketing can give you $42 in returns?

Research also shows that the same amount spent on conventional marketing would get only $14 in return.

These figures make today’s marketers prefer email marketing over other routes.

But if you were to type out every marketing campaign and later personalize it for each customer on your email campaign list, you’d exhaust too much of your capital and time.

It is much better to use a marketing software.

Marketing software is any software application that helps reduce the manual labor that goes into marketing processes.

This can be email marketing like drip email campaigns or email sequences, or social media marketing like keeping track of all social media engagement and responding to comments on Facebook, Instagram, and LinkedIn right away, all from one dashboard.

Digital marketing consists of:

  • Email marketing
  • Social media marketing
  • SEO
  • Landing pages
  • PPC advertising
  • Content marketing
  • Influencer marketing

The best marketing software can help you do all of it.

They can be a boon if you are looking at ways to maximize your social media engagement, your ROI on ads, your email click rates, and your audience response to online surveys.

Key Reasons to Use Marketing Software

#1. Do it all from one place

Marketing requires a lot of time and effort, and until now companies used a dozen tools or more for their marketing operations.

Thankfully, the market today has options that can take care of most, if not all marketing needs in one place.

unified CRM (customer relationship management) software can help you engage with customers easily and automate a lot of routine tasks, such as sending welcome emails or responding to common queries.

#2. Cut down on marketing costs

Marketing software can help you reduce costs significantly, in at least two broad ways.

The first is by saving on overhead costs, as the software does a lot of the heavy lifting for you.

A small team can do wonders at digital marketing with powerful marketing software while a large time depending on human intelligence alone will struggle to compete.

The second is by removing the element of human error and guesswork.

Marketing software can show you exactly where you stand in terms of sales progress, email ROI, social media engagement, and even your customer service satisfaction levels.

This way, you don’t waste time and money on guessing the next steps. The software guides you in every right direction.

#3. Save hours every day

Marketing software comes with automation features, which include sending email reminders, personalizing your emails and landing pages, and even A/B testing the elements of your emails and landing pages.

You can save hours every day and let the software do most of the work for you.

  • #4. Improve customer engagement

With tools such as Live Chat, help desk, knowledge base, customer support groups and tickets, autoresponders, and social media monitoring, marketing software can help you improve your customer engagement substantially.

Every business needs a customer engagement boost, and powerful, integrated marketing software can help you do just that, and in very little time.

Sendinblue

Marketing Software Platforms

Sendinblue is an all-in-one platform covering many business communications types, including Email, SMS, Facebook, Chat, CRM, and more. The company’s mission is to help businesses meet their customers. They help you to focus on the important tasks and put the rest on autopilot with automation. You can create professional-looking emails in no time, using its email builder, but the magic is in the platform’s combination of features. With chat, SMS marketing, Inbox, CRM, and automation, you’ll find it easy to piece together smarter and more compelling email campaigns. Facebook Ads functionality is built-in, making it possible to retarget contacts and attract new leads.

Key Features:

  • A shared inbox so you never lose track of your customer email history.
  • 60+ responsive email templates.
  • Built-in CRM.
  • Built-in SMS and Chat.
  • Contact Segmentation – make your emails more relevant by targeting smaller groups of contacts with a tailored message.
  • Facebook Ads for lead generation.

Pricing:

Sendinblue is free for up to 300 emails per day to unlimited contacts. Pricing starts at $25/month for up to 10,000 emails.


 Omnisend

Marketing Software Platforms

Omnisend is an all-in-one email marketing automation platform that also caters to eCommerce brands. It enables you to expand on your newsletters and boost sales with automated emails, segmentation, and the added potential of SMS.  It includes pre-built automation for cart abandonment, welcome series, transactional emails to help deliver streamlined buyer engagements.

Key Features:

  • A library of templates makes it easy to create professional, stunning emails without coding that you can easily customize to fit your brand, add products, include dynamic discount codes, and save for your next campaign.
  • An Automations Library with pre-built workflows for every step of your customer journey.
  • Segmented targeting that can be used both for campaigns and automations across all the channels Omnisend caters for.
  • Pop-ups and forms aid lead generations.
  • Reports and analytics track sales and identify winning campaigns.

Pricing:

Omnisend is free for up to 15,000 emails per month / 2,000 per day. Pricing starts at $16 per month when paid annually. There are additional costs for SMS, although higher plans offer SMS credits.


EmailOctopus

Marketing Software Platforms

EmailOctopus is a popular email marketing software platform that has a mission to provide email marketing that’s simpler, more intuitive, and better value than the competition.  It offers templates you can customize in a drag and drop editor, or you can begin your emails from scratch. The app also includes a landing page builder with everything you need to generate leads and grow your email list. Integrations are a drawcard for agile brands. Many of your existing tools, including Shopify, Gravity Forms, and WordPress easily pair with EmailOctopus and make it an attractive tool, especially for brands with ambitious goals. 

Key Features:

  • Import existing subscribers and keep growing with customizable forms for your website, or create stunning landing pages to capture more subscribers.
  • Start with a pre-designed template and customize it or build your own designs from scratch.
  • Leverage email automation to deliver campaigns.
  • Use insights and data to segment your subscribers into target audiences.

Pricing:

EmailOctopus offers a free plan for up to 2,500 subscribers and 10,000 emails per month. Paid plans start at $20 per month.


EngageBay

Marketing Software Platforms

Apart from a standalone Service Bay product (covering activities such as live chat, helpdesk reports, tickets, and more), EngageBay offers three products:

  1. Marketing Bay
  2. CRM & Sales Bay
  3. All-in-One Suite

Email marketing is included in both the Marketing Bay and the All-in-One Suite, although CRM email integration is part of the CRM & Sales Bay. Their email marketing system includes rich text formatting, a landing page builder, email marketing templates, free email automation, and more.

Key Features of the Marketing Bay (most also Included in the All-in-One Suite):

  • Marketing automation
  • Email marketing
  • Email sequences
  • Landing pages
  • Web forms
  • SMS marketing
  • Inbound marketing
  • Site messaging
  • Push notifications
  • Contact segmentation
  • Email templates
  • Bulk SMS marketing

Pricing:

EngageBay is free for up to 500 contacts and 1,000 branded emails. Pricing for their All-in-One Suite (including both Marketing and CRM & Sales Bay options) starts at $8.99 per month when paid biennially.


ConvertKit

Marketing Software Platforms

ConverKit is a great fit for both eCommerce businesses and creators. Its clean interface makes for an enjoyable experience, and it’s feature-rich. It includes features like opt-in forms, landing pages, email workflows, tagging systems, data management and list segmentation, personalization, automation, and a lot more. ConvertKit also comes with helpful integrations with other platforms creators and creators are accustomed to like Woocommerce, PayPal, Stripe, and WordPress.

Key Features:

  • Automate your sales funnel to send content to subscribers automatically, getting them prepped to make a purchase.
  • Sell digital products with a tool built for creators.
  • Change a URL after the email is already sent with Creator Pro.
  • Create personalized email marketing campaigns.
  • Building professional landing pages and sign-up forms.

Pricing:

ConvertKit offers a free plan for up to 1,000 subscribers. Paid plans start at $29/month. Related Content:

GetResponse

Marketing Software Platforms

GetResponse is one of our favorite email marketing platforms and it’s widely used by marketers across industries. It includes email automation, email templates, segmentation, and personalization. There’s also a neat Auto Funnel feature that provides a ready-made marketing funnel for email marketing campaigns. Altogether, GetResponse packs a set of powerful features geared toward brand growth. From A/B testing to a comprehensive analytics tool that tracks email campaign performance.

Key Features:

  • Autoresponders to send welcome emails, followups, educational series, and nurture leads automatically.
  • One-click integration to run powerful retargeting campaigns using Facebook Pixel.
  • Website visitor tracking lets you send relevant communication based on page visits.
  • Build landing pages for lead and sales generation.
  • Create paid ads for Facebook, Instagram, and Google.

Pricing:

GetResponse offers a 30-day free trial. Pricing starts at $15/month.

AWeber

Marketing Software Platforms

AWeber is a great email marketing platform for teams, small businesses, and entrepreneurs. It includes a drag-and-drop email editor, templates, automation and workflows, A/B testing, segmentation, autoresponders, and tons of integrations. Like others on our list, AWeber offers a landing page builder. It’s clean and drag-and-drop-based, making it easy to use for anyone who needs to quickly build and deploy a landing page along with an email campaign.

Key Features:

  • AI-powered email template designer so you can create stunning branded emails quickly.
  • Automate email content creation by broadcasting the latest posts from your blogs.
  • Direct campaigns to the right people using tagging and dynamic content.
  • Drag and drop landing page builder.

Pricing:

AWeber is free for up to 500 subscribers. Pricing starts at $16.15/month.

ActiveCampaign

Marketing Software Platforms

ActiveCampaign is an affordable email marketing platform, making it great for small marketing teams and creators. It includes all the features you’d expect like automation, segmentation, triggered emails, email funnels, autoresponders, A/B testing, and scheduling. It also includes more advanced features like conditional content, geotracking, managed deliverability, and multi-user editing. Geotracking shows you where your subscribers are from, and you also get managed deliverability, and multi-user editing (update multiple fields in an email with subscriber information).

Key Features:

  • Segmentation and dynamic content make it easy to customize your message and send targeted emails to the right contact.
  • Personalize your emails based on any contact information you have.
  • A/B testing to find the best-converting emails.
  • Use simple split testing to make your emails get more opens, clicks, and buys.
  • Built-in landing page builder.

Pricing:

Pricing starts at $9/month.

 Drip

Marketing Software Platforms

Drip is one of the more advanced email marketing platforms on our list and is the perfect option for eCommerce businesses because of its seamless integration with eCommerce platforms like Shopify, WooCommerce, and Magento. You can use eCommerce CRM data to create personalized marketing, segmenting your email list based on any number of criteria like clicks, purchase history, email opens, and more.

Drip also integrates SMS marketing, elevating it into a sphere few email marketing platforms play. SMSs can be sent for a range of engagements, from abandoned cart reminders to promotional deals.

Key Features:

  • Ecommerce CRM lets you learn more about your customers so you can create targeted and personalized email marketing campaigns.
  • Communicate with your customers no matter where they are, from email to SMS to social and beyond.
  • Connect your eCommerce store to Drip to collect revenue-attribution data so you can make better marketing decisions.
  • SMS automation to drive engagement with buyers.
  • Segmentation and reporting on email campaigns.

Pricing:

Drip offers a free trial. Pricing starts at $19/month.

MailerLite

Marketing Software Platforms

MailerLite is a strong competitor in the creators and small-medium business bracket. It includes the basics you need for successful email marketing like surveys, automation, popups, and landing pages. MailerLite also integrates with dozens of eCommerce platforms and marketing tools you’re probably already using.

At a glance, it appears to be one of the more understated platforms, and this is largely due to its clean design. But that’s also what makes it powerful. Everything about the platform is geared towards growth, from eCommerce campaign functionality to automation, segmentation, promotional pop-ups, and the ability to create landing pages.

Key Features:

  • A website builder and landing page builder for quick web asset builds.
  • Pop-ups and embedded forms help you bring in more leads.
  • Personalize your campaigns using advanced targeting features.
  • Test, experiment, and streamline your emails to improve your email marketing benchmarks.

Pricing:

MailerLite is free for up to 1,000 subscribers and 12,000 emails per month. Pricing starts at $10/month.

Keap

Marketing Software Platforms

Keap is technically a customer relationship management service, but it has robust email marketing, automation, and sales tools, earning it a spot on our list of the best email marketing platforms. Keap includes automation and workflows, templates for emails, quotes, invoices, and proposals, and it integrates with your other favorite business tools and apps. The true power of this platform is its automation and CRM. These help you turn current customers into repeat customers, and they are easy to navigate. Keap also integrates with your other favorite business tools and apps, making it a smart move for small eCommerce brands with a growing MarTech stack.

Key Features:

  • Advanced marketing and sales automation, customizable campaigns, and app integration to power growth.
  • Automatically capture new leads, assign tasks, and trigger personalized messages.
  • Manage your contacts and leads in Keap and sync your Outlook and Gmail.
  • Revenue reports and analytics help drive smarter brand decisions.

Pricing:

Keap offers a free trial. Pricing starts at $79/month.


Constant Contact

Marketing Software Platforms

Constant Contact helps you create email marketing campaigns like a pro. It includes a smart email editor that makes it easy to customize and design great-looking emails that stand out on every device. other features that make it a catch for smaller brands and non-profits include automation, social marketing for lead generation, and the ability to build websites and landing pages. Constant Contact also has specialized email marketing for eCommerce tools to help your online store grow. You can upload contact lists from Excel, Outlook, Salesforce—or wherever you store your contacts.

Key Features:

  • A smart email editor to design professional and aesthetically pleasing emails.
  • Email marketing automation, including a welcome email for new subscribers, triggered email series, contact segmentation, resend emails to non-openers, and powerful list-building tools.
  • Smart eCommerce tools-and results, including segmented and automated emails.
  • Website and landing page builder.
  • Social marketing for posting ads, scheduling content and tracking performance.

Pricing:

Constant Contact offers a one-month free trial. Pricing starts at $20/month.

 Mailchimp

Marketing Software Platforms

Mailchimp is one of the most established email marketing platforms out there. It’s particularly well-suited for beginners and startups and offers tools like email automation, data segmentation, templates, personalization, A/B testing, lead capture forms, and integration with CRMs.

While it started as a purely email-focused solution, the platform offers much more today. You can build a free website, buy a domain, create paid ads and landing pages, publish social media posts, and send printed postcards to any destination in the world.

Key Features:

  • Get predictive insights about your contacts so you can personalize your marketing.
  • Personalize individual content blocks within your emails with dynamic content.
  • Design personalized customer journeys using conditional logic and branching points.
  • A/B testing to identify high-converting messages.
  • Website and landing page builder.

Pricing:

Mailchimp offers a free plan for up to 2,000 contacts and one audience. Paid plans start at $9.99/month.

SendX

Marketing Software Platforms

SendX is affordable, intuitive email marketing software that you can use to design, schedule, and track email campaigns, driving sales from your emails. You can upload an opted-in email list, send broadcast email campaigns, and create reports to measure clicks, opens, measure conversions, and more. You can automate your email marketing with a powerful rules-based interface based on user activity, audience segmentation, and more.

Key Features:

  • Design, schedule, and track email campaigns, automating with a powerful rules-based interface when relevant.
  • Build your email list using high converting email pop-ups forms, inline forms, and landing pages to own your audience.
  • Create landing pages for lead generation.
  • Design emails without HTML. SendX drag and drop editor is meant for marketers to design professional-looking emails with ease.
  • Click heatmap for email campaigns shows where subscribers are based.

Pricing:

SendX offers a 14-day free trial. Pricing starts at $7.49 per month when paid annually.

Free SEO Marketing Software

Are you struggling with your search engine rankings? Need more organic traffic?

SEO marketing software can help in growing your ranks on search engines like Bing, Yahoo, Google, and more.

One effective tool in SEO marketing is Ubersuggest.

Ubersuggest is an SEO tool specializing in generating keywords. It also provides alerts and analytics about your website and how your blogs are performing.

Apart from a ranking perspective, the software helps boost your content readability, originality, grammar, and research.

Conclusion

Marketing is a large and growing field of work, with new ways of marketing coming up every other day.

Effective marketing, though, is about good planning and efficient strategy implementation, which requires help from tech.

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