Have you ever wondered what marketing strategies big companies use? What marketing strategies small companies use? In this article, I will describe to you a few of the top marketing strategies used by big companies and small companies. These are strategies that companies such as Chick-Fil-A, FedEx, GoPro, LinkedIn and more regularly utilize on a daily basis.

Big companies are often accused of trying to push their products down consumers’ throats. Many believe they do this through their marketing. But the truth is, big companies aren’t really doing anything remotely resembling that. With big companies like Apple, you don’t see them telling you to buy a product because that could jeopardize their public image and brand equity. Instead, they’ll remind you of other things associated with their brand in an effort to make you think about their products (or not even think about them at all).

Personalized Marketing

Personalized marketing is a great way to get customers’ attention. Big companies use this strategy because it helps them to reach their target audience.

Personalized marketing involves sending information to a specific person or group of people based on their interests and needs. For example, if you are looking for a new pair of shoes and you visit an online store, the website might send you an email with information about shoe sales and discounts.

Big companies can send personalized messages to their customers by collecting data about them. This could include information they provide when they sign up for membership or buy something from the company’s website. It could also include data collected by cookies (small files that track browsing activity).

A good example of personalized marketing is when someone receives an email from a store where they recently made a purchase and it contains coupons or other offers related to that purchase.

Landing Pages

Landing pages can be a great way to capture leads, but they can also be very difficult to create. The biggest challenge is that you have to keep in mind what your end goal is for the landing page: are you trying to get people to sign up for a newsletter, or are you trying to get them to download something?

The first thing you need to do is think about how much information your customer needs before they’ll take action. If they’re signing up for a newsletter, they don’t need a lot—just an email address and perhaps the option of signing up with Facebook or Google. On the other hand, if your goal is getting people to download something, you’ll want all of the information they might need (like their name and email address) right up front.

Once you’ve decided what information should go on the landing page, it’s time for the fun part: designing it! You’ll want it to look professional and inviting so that people feel comfortable filling out their information. Don’t forget about social media sharing buttons as well! It’s important that customers are able to share where they found your company so others can see it too!

Advanced Segmentation

Advanced segmentation is the act of dividing up your customers into groups based on common traits, such as age, gender, location, or lifestyle. You can use advanced segmentation to make targeted marketing campaigns for each group.

For example, if you have a clothing store that sells shirts for men and women, you could use advanced segmentation to create two separate campaigns for each group. The campaign for men could include ads on websites like Reddit that feature sports teams from local colleges. The campaign for women could include ads on Instagram featuring famous female celebrities wearing your shirts.

The more advanced your segmentation is, the more likely you’ll be able to reach exactly who you want to reach with your marketing campaigns!

Advanced segmentation is a marketing strategy that involves dividing the target market into smaller groups. This allows for more specific messaging and a better understanding of how to appeal to each group. For example, if you’re selling products to people who are looking to get fit, you can divide your audience into smaller groups like people who have never worked out before, people who work out regularly but don’t have time to go to the gym, or people who are training for marathons. Each of these groups will have different needs and wants when it comes to their fitness routine.

Influencer Marketing

Marketing Strategies Big Companies Use

Influencer marketing is a strategy that helps companies get their brand name out there by getting it in front of people who already have a lot of influence.

An influencer can be anyone with a large following, from bloggers to celebrities. These people will often post about products they like on social media, or even mention them in their posts, which can lead to increased sales for the company behind the product—and more brand awareness for them.

Influencers can also create content for companies in exchange for compensation, such as money or free products. A great example of this is when influencers create sponsored content, where they talk about how much they love a product while still being honest and transparent about their relationship with the company that makes it.

Influencer marketing is the use of social media influencers to promote brands and products.

In a world where consumers are increasingly turning to social media, influencer marketing has become one of the most effective ways for companies to reach their target audience. Influencers are people with large followings on social media platforms like Instagram, Facebook, or YouTube. They can include bloggers, celebrities, athletes and other public figures who have a presence in their respective fields. Companies often hire influencers to promote their products in exchange for free merchandise or money. The value of an influencer marketing campaign lies in the authenticity of the endorsement; if it seems like an authentic endorsement from someone who would use the product themselves, then it’s more likely that consumers will be persuaded by it as well.

Artful Use of Keywords

The artful use of keywords is a key strategy for big companies.

The way to use keywords successfully is to make sure that your content is not only relevant to a certain keyword, but also that it’s as visible as possible in search results. If your content is buried too far down in the results, it may never be seen by its intended audience.

To make sure you’re getting the most out of your keywords, here are some tips:

1) Find out what people are searching for in relation to your company or product and create content accordingly. Think about what they might be looking for and then write something that answers those questions. Not only will this help people find you, but it will also show Google that you have valuable information that people want access to!

2) Use synonyms when writing your content so that it appears higher up in search results with other related terms like “best [product name]” or “cheapest [product name].” This helps Google understand that you know what they are looking for and makes sure they know exactly where they can find it on your site!

3) Make sure that each piece of content has its own unique URL

Behavioral Analytics

Behavioral Analytics

Behavioral analytics is a data-driven approach to understanding what your customers are doing, how they’re doing it, and why. This includes analyzing their behavior on your website or mobile app, but also offsite—for example, by looking at where they’re coming from when they arrive at your site (e.g., Google, Facebook).

Some companies use behavioral analytics to target specific groups of people with ads based on the content of their web browsing history or social media posts, but this can be risky because it could lead to discrimination and privacy violations. For example, if you have an ad campaign that targets people who have been looking at vacation destinations in Hawaii, those who live in Alaska may feel excluded from the conversation.

Instead of focusing on targeting customers based on their past actions, try using behavioral analytics to understand what they want next. This will help you think about how you can provide value through content that attracts new customers without violating their privacy or making them feel disrespected.

Integrated Marketing Campaigns

Integrated Marketing Campaigns

Companies have started to realize that it’s no longer enough to simply have a good product or service. There is so much competition today that you need to engage your customers and make sure they stay loyal. This can be done by integrating your marketing campaigns into one cohesive message.

You should start by choosing what kind of message you want your brand to send out. Is it luxury, fun? Or maybe something more professional? Once you’ve chosen the overall theme for your campaign, you can start pulling in other elements like social media posts or print ads.

The next step is choosing which mediums will work best for each part of your campaign. For example, if you’re focusing on luxury then print ads might not be as effective because people are used to seeing them everywhere and don’t pay attention anymore. However, social media posts would be a great way to get people excited about your product without having them feel overwhelmed by all the information coming at them from different directions at once!

Relevant Content Curation

Relevant Content Curation

Many big companies use the strategy of content curation in their marketing campaigns. Content curation is the practice of finding, collecting, and organizing information from across the internet into a cohesive and compelling package.

The purpose of this strategy is to create a valuable resource for your audience that will help them to solve a problem or get an answer to a question they have. The goal is to make it easier for them to find answers on their own, rather than having to rely on you or someone else at your company who has more expertise in the topic at hand.

To do this well requires a lot of different skills: finding good sources, collecting those sources in a way that makes sense (and looking at them together), deciding which ones are relevant, organizing those sources into something readable and useful—all while avoiding plagiarism!

It’s no wonder so many big companies rely on outside sources to do this work for them. But if you’re willing to put in a little effort and learn how to do it yourself, then you’ll be able to save yourself time and money by creating your own content curation strategy!

Guest Blogging

Guest blogging can be a great way to get your content in front of new audiences, build relationships with influencers, and improve search engine rankings.

The idea is simple: you write a post for another website, then they publish it on their site. Your company gets more exposure, and the other company benefits from having your content on their site.

The most popular sites for guest posting are Medium and LinkedIn Pulse. These sites are great because they’ve been optimized for reader engagement, which means that once you publish your post there, people are more likely to read it and share it than if you were posting on another platform like Facebook or Twitter (which don’t have as much emphasis on content).

Medium also has an active community of writers who can help promote your content if they like it—and their algorithms will pick up on this activity and make sure that your post gets seen by more people!

Takeaway: Marketing doesn’t have to be complicated.


The marketing team at big companies has to deal with the questions that lie in the path of high revenue. The marketing must directly focus on these potential issues and their solutions. There are many tactics that big companies use to bring in customers and this article will give a taste of what they are.

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