The edtech industry is growing. Now is the time to start planning your marketing strategy. If you aren’t spending some of your resources on marketing, you’re leaving a lot of money and potential clientele on the table. Here are some strategies that have worked well for other edtech companies in the past to help you get started with improving your marketing efforts.

Many edtech companies have been struggling to survive in the past two years, because already saturated market has dried up. Those who were well prepared for this happened had pulled ahead, but others were left behind. So what effects this has on your marketing strategy? And how to overcome it?


For edtech companies, one of the most effective marketing strategies is to integrate their services into existing platforms. For example, if you are working on a platform for online learning, you can integrate your courseware with it. This will make it easier for users to find what they are looking for and will also give them more options as well.

If you have an e-learning platform that offers courses in different subjects, then consider having a separate section for each course. This will allow students to easily find what they are looking for and also allow them to learn more about other subjects that they may be interested in.

Courseware is the most popular way to deliver education. Courseware includes all of the materials that you need to complete a course, including text, audio, video, and interactive elements.

It’s important to note that there are two different types of courseware: live and self-paced. Live courses are taught by an instructor at a set time and place each day. These courses are typically more expensive than self-paced courses because they require more work on the part of the teacher. Self-paced courses allow students to study at their own pace and follow their own schedules. They’re usually less expensive than live courses because they don’t require as much investment in terms of teaching staff or resources.

Report Your Progress.

Marketing Strategies for Edtech Companies

When you’re a small, growing edtech company, it can be hard to know if your marketing efforts are really working. So, how do you make sure that your efforts are actually having an impact?

The answer is simple: Keep track of the numbers!

If you want to know whether your marketing is working, there’s one thing you need to do every month: Report your progress.

It’s easy—and it doesn’t take much time at all. Just look at your analytics and see how many leads came in through each channel. Then break down those leads into sales and email list subscribers (if applicable). That’s all there is to it!

The most important thing for edtech companies to do is keep track of their progress and make sure they’re meeting their goals. The easiest way to do this is by making a list of all the things you want your company to achieve, then checking off items as you complete them.

You can also use a simple spreadsheet to keep track of your progress. Just write down each goal on a separate line and mark it off when you’ve accomplished it.

There are also some great online tools that help you manage your progress by providing reports on your progress and showing you what needs to be done next.

Demonstrate Student Success.

The best marketing strategies for edtech companies focus on student success.

The most important thing you can do is to show off the amazing work that students are doing with your products. This will help to build trust, which will in turn help you to convert more of your customers into advocates. It also shows prospective customers that they can be successful with your product as well.

There are many ways that you can show off student success:

  • Posting videos on social media where students share their work with your product.
  • Sharing testimonials from students who have used your product and seen results.
  • Hosting an event where students share their success stories in person, or even just posting about it on social media so people can see firsthand how great it is!

One of the best ways to market your products is to show that it actually works. When you are trying to convince a potential customer that they should buy your product, it’s important to show them what it will do for them. Showing them real-world examples of how it has helped others is a great way to prove that your product will work for them as well.

While this can take time to develop, it’s worth the effort. If you can show students using your product in a classroom setting and doing well, then you’re much more likely to get people interested in buying your product or service!

Create a Sales Funnel.

A sales funnel is a tool you can use to help your potential customers get from being a stranger to becoming a customer.

It’s simple: you start by identifying your target audience and the most valuable problem they have, then you offer them an easy way to solve that problem.

If you’re selling educational products or services, there are many different ways you can identify the needs of your audience and create solutions for them. For example, if you’re an edtech company, one of your best options is to conduct surveys about what problems students face in their learning environment. You can also run focus groups, or talk directly with teachers who are using your product or service. Once you’ve identified what problems people are facing—and how they want them solved—you can create solutions that provide those solutions at scale.

Offer Free Trials.

Free trials are an excellent way to drive conversions and establish credibility with potential customers. They also give you the opportunity to introduce your product and its features, so that users can get a feel for what it’s like before making a purchase.

Offering free trials is particularly effective if you know that your target audience has been searching for a solution to a particular problem. For example, if you have a product that helps people learn how to code, then you might offer free trials in order to get people interested in learning how to code. The free trial will show them how easy it is for them to learn how to code, which will increase their confidence in their ability to do so—and also increase their interest in purchasing your product!

Generate Leads Online.

It’s no secret that generating leads online is one of the best ways to grow your business. It’s also a great way to get more customers from the comfort of your own home. Here are some ideas for generating leads online:

  1. Use social media sites like Facebook, Instagram, and Twitter to promote your business. You can post pictures of your products or services, link to your website, or promote sales events.
  2. Create an email newsletter service that you can use to send out product updates and special offers directly to people who sign up for them. This is an excellent way to generate leads because it allows you to communicate directly with customers without having to spend money on advertising in other places like print newspapers or magazines.
  3. Start a blog where you can share information about new products or services that are available through your business as well as any interesting news stories related to these topics so that people will want to sign up for emails from your company by clicking through links on those pages when they read them!

Showcase Your Product Clearly.

Showcase Your Product Clearly.

When it comes to marketing for edtech companies, you need to make sure you’re getting the most out of your resources. When it comes to showcasing your product, there are a few things you can do that will help you market more effectively and ensure that your product is seen by as many people as possible.

  1. Make sure the image is clear and easy to see. If people can’t tell what your product is from across the room, they’re not going to buy it!
  2. Include the price in the image of your product so that people know exactly how much it costs before they even click on it.
  3. Use images that are eye-catching and attention-grabbing so that viewers don’t just scroll right past them without ever realizing what they were looking at in the first place!

Get Press Coverage and Industry Awards.

Getting press coverage and industry awards is one of the best ways to promote your edtech company. It’s also one of the most difficult things to do.

The good news is that there are plenty of ways to get press coverage and industry awards, but you have to be strategic about it. Here are some tips:

-Do your research on which publications are likely to cover your product/service.

-Make sure you’re pitching them at a time when they can be excited about it and actually write an article about it!

-Be ready with all your talking points, so they don’t have to ask too many questions or get bogged down in details.

-Don’t ask for too much (i.e., don’t expect them to write a full review) – just let them know what aspects of your product/service will make for an interesting article, and let them know how much time and resources they’ll need from you (if any).

Identify Your Path to Profitability.

When you’re an edtech company, your main goal is to get customers. This is a simple concept that can be hard to execute. You want your product or service to be as easy and convenient for people as possible. You also want to make sure that their experience with your company is so positive that they will come back again and again.

In order to achieve this goal, you need to know what makes your product or service unique in the marketplace. If there are competitors offering similar products at similar prices, then it’s important for you to understand what differentiates your product from theirs. This could be anything from quality of service, ease of use, or customer support options available through your website or app.

Once you’ve identified what differentiates your company from others in the same field (or even those who are slightly different), then it’s time for marketing strategies! When it comes down to it, if people don’t know about your business—then how will they ever buy from you?

Takeaway: You can gain traction in the EdTech market if you market yourself correctly.


When it comes to marketing yourself as a company related to the educational field, you need to be extremely careful and strategic in your approach. Edtech is a booming market right now and you want to capture people’s attention, but not at the cost of alienating them with off-putting marketing tactics. Like most companies and startups, it will likely take trial and error for you to find a strategy that works for you.

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